Leading vision and strategy for the Search department. Overseeing a portfolio of clients to scale profitability and retention. Spearheading mobile acquisition for various brands exceeding goals and benchmarks. Coaching junior talent with strategy, planning, testing, and optimizations.

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Search lead leveraging a multichannel approach to drive user acquisition volume which resulted in increase MAUs and LTV.

Oversee and Manage B2C Search, B2B, Shopping and Mobile App Acquisition initiatives for Marriott International; managing a team of 5 generating an average ROAS of 30:1 which result in hundreds of millions in profitability within North America and CALA.

Manage overall Search tactics for Saks Fifth Avenue including Shopping, CSE and Mobile App initiativesOversee and Manage B2C, B2B, Mobile Search and Mobile App Search initiatives for Marriott International; leveraging audiences to drive overall KPI performance to meet and exceed client targets. Scaled deep linking and mobile measurement globally. Decreased Paid Search CPA by 73% while scaling conversion volume by 145%. Scaled mobile app install volume by over 300% YoY while maintaining efficient CPIs.

Media Management for Dream Hotel Group, Boston Harbor Hotel, Montage Hotels, and Castle Resorts and Hotels- Reporting- Optimization- Pre/Post analysis of optimization- Review optimization recommendations submitted by Media Analysts- Reallocation of cross-channel budgets- Ensure best practices are implemented- Work closely with sales and account management- Onboarding: Design and launch paid search and paid display campaigns- Media Planning: Build holistic digital marketing plans for existing and prospective clients- Collaborate with Campaign Management and Media Analysts on QBR activitiesClient and Offline Management- Delegate work load to Sr. Media and Media Analysts- Issue recommendations for analysis and optimization- QBR data and Presentation- Audits (manage reports and ensure that associates are properly managing KPIs)- Fulfillment- Training Media Analysts- Client facing etiquette and interaction

Manage SEM initiatives for brands like Jose Cuervo, 1800 Tequila, Curves, Miele, Clarion, Moberg and DSE.

Creation and execution of digital marketing strategies to increase revenue of the North American E-Commerce sites.US Year 1: +119% growth.Full Web P&L responsibilty.PPC.SEO.Affiliates.Social Media Marketing.Paid Social.Analytics.Email Marketing.Display Marketing.Retargeting.Customer Experience.Product Management.

- Manage day to day business operations of the careers of emerging talent; help identify audience target, market position and goals - Collaborate in the strategy and implementation of PR and marketing plans - Organize press junkets, show bookings, release schedule and events- Secure media placements and brand partnerships - NBA 2K11, MTV, DefJam Rapstar, Mishka, Dominos Pizza- Cultivate productive relationships with media outlets, record labels, brands and other entertainment professionals

- Search Engine Marketing - Account Management - Campaign Creation and Optimization - Strategy Development - Ad Copywriting - A/B Testing - Display - Remarketing - Dynamic Remaketing - Dynamic Search- Video SEO - Keyword Research - Google Shopping - CSE

Sales - Promotions - Artist Relations - Event Coordination

Production Logistics - Budget Management - Contract Administration