Tory Jackson Email and Phone Number

Jaxon Accounting & Bookkeeping is a business solutions partner offering small business and individuals the necessary tools to assess their financial position at any given point in time. Through full charge bookkeeping, technology integration and financial analysis we help our clients meet their short- and long-term financial goals. Our goal is to build long term relationships by understanding the clients needs and freeing them from the tedious task of bookkeeping, supplying them with an accurate financial position and helping them focus in the operations, growth and profitability of their businesses.

• Provided full charge bookkeeping services for 30-40 small businesses with revenues of $3M or less.• Services included: A/P, A/R, billings, payroll, income and expense allocations, budgeting and forecasting, bank reconciliations and cash flow analysis.• Created trend analysis using historical data to make budgeting process more efficient.

• Managed all aspects of the accounting cycle for $3M small business including project level accounting in compliance with GAAP.• Implemented QuickBooks Online to create accrual basis financial reporting.• Analyzed, interpreted and presented monthly results to Senior Management.• Oversaw A/P, A/R, bank reconciliations, billings, payroll, asset management, income and expense allocations, budgeting and forecasting, and cash flow analysis.• Created comprehensive reports for analyzing profitability within specific areas of the business.• Developed job cost reporting to improve oversight into profitability.• Implemented and documented key internal controls for proper day-to-day cash flow and keeping costs in check.• Produced monthly budget-to-actual tracking utilizing prior year trending.• Managed restructure of company debt resulting in annual cost savings of $30K.• Prepared and paid CA Use Tax with CATFA.

• Developed and initiated operational procedures to increase productivity and reduce unneeded expense.• Ordered and managed tool inventory & tracking for crews daily workloads.• Managed Google Adwords, Analytics, Hootsuite and Constant Contact to improve brand awareness and drive sales.

GU Energy Labs is a leader in the sports nutrition category for endurance athletes, producing energy gels, chews and drinks. Increase distribution in non-endemic channels including health and vitamin, grocery, military and web sales. Spent time increasing sales, while also examining the opportunities and limitations within each channel. Focus then narrowed as the sole person responsible for web content and e-commerce, overseeing front and backend management, digital communications for B2B and B2C, web analytics, digital merchandising and product launches. Coordinated with marketing team to increase customer awareness through sponsored events, athletes and social media.• Developed and implemented loyalty/rewards program to increase customer engagement, visits, conversions and customer lifetime value, while decreasing guest checkout.• Directed website migration to Magento Enterprise.• Integrated Magento and MailChimp databases for segmented B2C & B2B email communications.• Utilized Goggle Analytics & SEOmoz to generate detailed KPI reports for executive, sales and marketing teams.• Managed offsite designer of physical and digital assets and backend software programmer.

• Increased Net Revenue 42% & 22% in second and third year through accurate forecasting, relationship building, POD growth and new product launches.• Developed product educational materials for multi-chain and specialty floor staff resulting in better-educated retailers.• Administered MAP compliance to maintain brand integrity within traditional channels.

Sugar Bowl Resort is a privately owned ski resort located on Donner Summit in North Lake Tahoe. Responsible for fostering and growing B2B lift ticket outlets, pre-season season pass sales and group sales within the greater SF Bay Area, Sacramento and Reno. Increased customer base 89% while growing the departmental revenue 132% and paid skier visits 90% thru enhanced relationships and specialized programs with retailers, schools and youth groups increasing brand awareness and sell-through. Scheduled and executed regional ski shows & retail promotional events. Collaborated with Marketing Manager to increase presence & viability of social media outlets.• Member of multiple resort committees collaborating across departments for enhanced productivity.• Assisted in opening of The Backcountry Adventure Center with Alpine Skills International. • Member of resort team receiving NSAA “Best Overall Guest Service” award in 2010.

Marmot is a leading manufacturer of high quality technical apparel, sleeping bags, tents and backpacks for outdoor enthusiasts worldwide. Rebuilt strategic relationships with guide services, athletes, photographers and outdoor organizations for use in highly successful re-branding strategy increasing brand awareness, customer acquisition and retention, and support product development with core user insights.• Managed sales program for outdoor and industry professionals. • Supervised uniform development for Jackson Hole and Kirkwood Ski Resorts. • Coordinated all event sponsorships and participation.

Extreme Pizza is the first take-n-bake pizza restaurant in the Bay Area. I moved to San Francisco with 2 friends and played a key role in the development of the business and marketing plans for an innovative take on pizza. Developed operational and procedural manuals for sustainable growth. Responsible for hiring, training, scheduling, purchasing, inventory management and cost control in a multi-store startup environment.