A visual storyteller with 20+ years of marketing, project management, and graphic design experience with specialties in channel partner programs, vendor management and business development. Planning and marketing leader who develops and implements strategic plans for OEM (original equipment manufacturers), VAR (value-added resellers) and international companies. Highly successful at managing relationships while balancing expectations against reality.Morphis, Inc. is a leading global supplier of currency visibility and logistics software. Today Morphis products are in use across the currency logistics spectrum – central banks, commercial banks, armored carriers, ATM operators, and retailers. Morphis’ proprietary technologies provide world-class demand analytics coupled with optimized fulfillment logistics that deliver a new level of efficiency and accountability for cash management of any size enterprise.

Business growth is all about planning for the future. Taking on that responsibility alone can be a heavy burden. That’s why a dedicated account management professional is the key to your long-term success.Your Marketopia customer success coach (CSC) is supported by a full-service marketing agency. Your CSC works as a consultant to brainstorm ideas, help you make informed business decisions and work within your budget to create marketing and sales solutions that boost your bottom line. Your CSC is the go-between that keeps your decision-makers and our agency team connected by leveraging their own marketing and project expertise.

Effective multitasker able to manage multiple projects to completion with complete cost effectiveness and accuracy. Collaborate with the outbound business development team on RFP (request for proposal) creation and delivery. Utilize my connections within the SAP partner universe to identify growth opportunities for the iris Chicago office. In 2015 I brought in $100,000 of net new revenue via strategic relationships with SAP partners. As the first head of iris’s new networking/outreach committee, spearheaded an iris presence at over 20 events in less than 6 months and hosted a wildly successful SXMW event at 1871 in the Merchandise Mart.Since 2012, iris has managed the SAP Marketing Service Bureau (MSB) in North America. We've worked with over 250 SAP partners, helped execute more than 390 campaigns, and gained an intimate knowledge of SAP's partner programs, marketing, and sales initiatives. Experience we can leverage for your business.

Build and maintain strategic relationships with 200+ SAP partners in North America as their key marketing consultant/concierge. This added layer of support for SAP partners was piloted in 2014 under the Marketing Service Bureau (MSB) umbrella, a full-service marketing platform that provides end-to-end campaign support. Responsible for the alignment of SAP approved agency performance with MSB KPI’s (key performance indicators). Evaluate existing agency management processes to provide recommendations and execute changes on a quarterly basis. Allocate responsibility and monitor the team throughout the evolution of MSB agency management. Drove world-record-breaking MDF utilization for SAP VAR’s in North America of 98.1% and 98.4% for 2014 and 2015 respectively. Resulted in a projected pipeline impact of $11.5MM and $12.8MM from partner led demand generation (PLDG) efforts.

Consultant for Component Sourcing International’s bathware division. Provided creative direction, project management and content creation for the rollout of their newest product, Seaport Teak Shower Seat. Marketing consultant for SV&A Engineering GmbH, an international consulting firm located in Switzerland and U.S.A. Guided the development of the strategic marketing plan, designed the logo, and created marketing pieces to be adjusted for each branch.Developed corporate identity pieces for Eco_Move, an international company and network focused on the retrofitting of gas vehicles with an electric engine.

Collaborated with my marketing manager, whom I hired to backfill my role, as I shifted my focus from marketing to a holistic view of the entire business.Analyzed all internal processes to recommend and execute procedural changes to improve operations, such as utilizing Dropbox as a central cloud location for all documents.Recruited, interviewed and hired employees to fill new positions created by our product expansion into accessible shower packages sold through big box stores like Home Depot.

Developed and implemented 3 lead generation programs for the Ella Authorized Dealer Network in the United States and Canada. Increased sales by 30% over 6 Months. Created a cohesive message to deliver to prospective customers and dealers via digital marketing channels. Saw an average open rate of 25% with our eDM campaigns. Attended Annual Handyman Matters Franchisee Convention (Phoenix, AZ), Annual DreamMaker Kitchen and Bath Family Reunion (Fort Worth, TX) and Kitchen and Bath Industry Show (KBIS) 2013 (New Orleans, LA) as the official representative of Ella’s Bubbles.

Volunteer in the marketing and outreach department concentrating on literacy programs (Prime Time Family Reading Time, Peter White Public Library Literacy Project and One Book, One Community Program).Developed a marketing campaign for One Book, One Community program, conducted statistical analysis of contest winners, recruited program participants and photographer for library events.Awarded an honorary membership to the Michigan Reading Association and an invitation to become a member of the International Projects and Programs Committee.

Collaborated with UNICEF on the Tanzania Children’s Agenda Program, initiated a partnership with the N’Gorongoro Conservation Area Authority and attended the Karibu Tanzania Travel Fair to network with industry leaders in Tourism.Directed the new product development of Tanzanian Fair Trade certified goods. Collaborated with GOIG (Growing Old Is to Grow) to generate new ideas, design new products and develop a marketing campaign targeting consumers in Europe.Utilized social media such as Linkedin, Twitter and Facebook to increase awareness of Art in Tanzania, Art in Ethiopia, Art in Tanzania Fair Trade, Fiesta Magazine and Mzuka Records. Increased unique Facebook Likes by 50% over 6 months.Rebranded internal and external communications to create a unified professional vision for all divisions of Art in Tanzania. Identified problems, updated and maintained web page content on www.artintanzania.com and created Art in Ethiopia’s website.

Managed and supervised 20 local staff members including safari drivers, guards, assistant team leaders, kitchen and housekeeping staff, and over 80 volunteers.Developed and implemented new safari’s focused on connecting visitors with Tanzanian culture. An example is the Two Tribe Tour, a two day cultural immersion trip observing the Datoga Tribe (metal craftsmen) and a sunrise hunt with the Hadzabe Bushmen.Liaison between volunteers/interns and local Tanzanian organizations, HIV/AIDS projects, schools, orphanages, and women’s groups. Including the Wamaduaka Center which provides HIV/AIDS education, counseling and home visits to those already infected with the disease.Recruited, interviewed and selected fellow Team Leaders to fulfill new positions created by the growth and expansion of Art in Tanzania. Planned and conducted orientation to introduce employees and volunteers to Tanzania.Analyzed all internal processes to recommend and execute procedural changes to improve operations, such as utilizing Dropbox as a central cloud location for all documents.

Professional Development Committee Leader. Guided the committee through the design, proofreading, production, and printing processes of a MBA Resume Book, which was sent to over 200 international companies.Taught 2 groups of undergraduate students the basics of photo sizing, retouching and color management in Photoshop and layout principles in InDesign for their study abroad yearbooks.Selected as Team Leader of our company Athena for the final class: Strategic Management and Business Policy capstone simulation at University of Iowa. Responsible for setting priorities, designing and pricing products, advertising expenditures and conflict management of team throughout the 3 week simulation. Athena was selected as the winner of "Best Company to Work For" and "Best Negotiated Stock Price". Participated in over 25 leadership workshops including individual and team coaching sessions (2 per month), NEO Personality Inventory assessment, Strengths Finder 2.0, My Brain Solutions assessment and exercises, personal and team mission statements, Conflict Management, and Connecting with Emotions.

Received the Stefano Andreello Award for the Consulting Project of the Year.Conducted market analysis on 16 potential European markets for the new product launch of Ercole Ecoactive, a smog eating durable cement. Utilized Kepner-Tregoe Problem Solving and Decision Making processes to evaluate collected data and narrow down selection to 3 key countries and regions. Produced a 100 page strategic marketing and advertising plan targeting German Architects and Civil Engineers through digital media, website redesign, and strategic partnerships.

Produced over 400 print catalog cover concepts, directed over 100 photo shoots of products, people and locations, and completed 200 other projects including company Thanksgiving cards, Rolodex Cards, wall calendars, billboards, direct mail, and the annual Employee Directory.Managed and designed over 40 bilingual (Spanish/English or French/English) projects including warehouse safety materials, human resource booklets and team building events. Bilingual materials were utilized for both employee moral building and external promotions.Created 10 professional high-impact PowerPoint presentations that combined easy-to-follow organization, exceptional graphics, highly readable text, and effective animation.

Recruited and screened potential students for 2 internship positions at Rizzi Designs. Positions were for a web-designer and a public relations specialist. Promoted Rizzi Designs at 5 business functions including Lansing Chamber of Commerce networking events. Utilized these functions to connect with over 10 potential new clients.Designed and created the corporate identity pieces including business cards, letterhead, and envelopes for the start up marketing firm.

Assisted in the design, production, and color alteration of printer proofs of 3 Chrysler vehicle catalogs. Learned how to art direct photo shoots through hands-on experience at 4 local photo shoots involving vehicles and models for Chrysler Town and Country, Sebring Sedan and Sebring Convertible. Created and designed a strategic marketing plan to give 2006 Dodge Dakota a new target audience within the United States. Awarded the internship award for the 2006 summer program for our overall campaign effectiveness.