Tory Glen Smith Email & Phone Number

I lead all of the growth efforts of BLACK BOX Prompter - the smart lyrics / chords confidence monitor that helps musicians create a more powerful connection with their audience.Our mission is to remove the distraction of mobile devices that interfere with live performances.Hobbyists, touring professionals, and churches can deliver their best performance by removing the distraction of tablets, phones, and music stands from the stage – controlling their cues with just three foot pedals and without installing any software.

As the CEO or co-founder of a product market fit (PMF) SaaS, you understand that competition is becoming fiercer and the board has not been impressed with your mediocre pipeline. You feel it's time to break out of the slump and ramp up marketing efforts to grab more market share but the cost of an experienced full-time CMO is extremely expensive. With B2B SaaS CMO, you’ll gain a part-time CMO who delivers full-time results growing SaaS companies. Connect with me here on LinkedIn to learn more or visit b2bSaaScmo.com.Tory was the co-founder of one of the first SaaS growth agencies in the United States (Bay Leaf Digital) and is now taking his SaaS marketing expertise to guide companies struggling with marketing leadership and execution that deliver results.HOW TORY HELPS B2B SAAS COMPANIES:■ Learn how your SaaS solves pain, what's worked and hasn't worked in the past; uncover low-hanging fruit within your pipeline that will convert closed-won rapidly■ Use a proven growth framework and set of processes that touch every point of the sales funnel (lead, conversation, closed won) to accurately measure and increase conversion rate ■ Work with company leadership to strategize how to strengthen brand awareness, increase volume of qualified leads, and improve return on ad spend (ROAS)■ Diversify your "marketing channel portfolio" where we generate more qualified leads across a multitude of channels (reduce overreliance on 1-2 paid traffic sources)■ Find the "A players" within your marketing team (and identify the non-performers), so you can feel comfortable you have the right talent for the job ■ Free up your time to focus on other aspects of growing the business Tory is currently available to guide SaaS companies that are PMF and generating between $1 million - $20 million+ in ARR. Visit https://B2BSaaSCMO.com to learn more.

Premium holiday and landscape lighting service using Dallas / Fort Worth's best, most experienced lighting installers, providing elegant seasonal lighting to homes, weddings, and commercial properties throughout DFW.

Founder of 80s Gadgets - North Texas' funnest 80s cover band.I have the coolest side hustle imaginable - I play guitar and lead a team of four talented musicians that have a passion for encouraging folks to re-live their youth by listening (and dancing) to fun 80s hits played live (no tracks). In charge of the branding, the marketing, the bookings, the orchestration of the performance and payroll. We play at city festivals, corporate events, private parties and pubs throughout North Texas. For more info visit 80sGadgets.com.

Arlington, Tx, Us

I provided marketing leadership to Alterity, makers of Acctivate Inventory Software - a proven SaaS solution for growing manufacturers, distributors and online retailers who use QuickBooks (but don't want the price tag of an ERP).During my time at Acctivate, I was responsible for demand generation and led a marketing team responsible for all aspects of lead gen across the entire buyer's journey including: persona development, PPC, PPL, SEO, email, marketing automation, CRM implementation (HubSpot), content / video creation, and landing page / website optimization, and reputation management.Led a series of highly successful lead generation strategies that drove remarkable growth and established their brand as a leader in the industry as they transitioned from an on-premise solution to a SaaS based solution (compatible with QuickBooks Online).Visit acctivate.com to learn more.

Grapevine, Texas, Us

I helped grow B2B SaaS and technology companies, working with C-Suite, VPs, and directors who are looking to strengthen their sales pipeline by landing more qualified opportunities with the best of the best SaaS marketing practices.Our team of experienced digital marketers is experienced in getting your B2B product or service in front of an audience that so desperately needs it. We help you craft the right message - a message that will stick, elevating your brand and ensuring it stays top of mind.Through the right messaging and timing, we carefully nurture the segmented audience from awareness to consideration and ultimately the decision-making stage of the customer journey. The result? More scheduled phone calls & demos enabling you to close more deals faster.Our SaaS marketing and consultative services include:- B2B Content Marketing Strategy & Execution- Lead conversion optimization- Marketing Automation & Email Nurturing (e.g. Hubspot)- CRM Customization & Integration (e.g. Hubspot, SalesForce)- Paid Search / PPC & Remarketing- Technical Search Engine Optimization (SEO)- B2B Social Media- Web AnalyticsWHAT PEOPLE ARE SAYING:“Our guys used to be able to juggle 25-35 active opportunities each in a month. After Bay Leaf helped us roll out marketing automation tied to a CRM, we can now keep up with 40-60 a month. This has allowed us to close more deals in the same amount of time.” - Dakota May, Sales Manager, Acctivate Inventory SoftwareMY BACKGROUND: After working in digital marketing for large, well-recognized brands such as Travelocity and Citigroup, I developed a passion to help other companies outsmart the competition and gain more market share online.

Coppell, Tx, Us

Responsible for driving the ecommerce strategy, roadmap and execution of ALCO Stores’ (200 brick and mortar stores, $500MM revenue) new online marketplace, ALCOstores.com. Implemented several UI enhancements and addressed issues impacting conversion, leading to a 33% reduction in site abandonment. Highlights include:- Boosted online sales revenue 143% in Q4 compared to LY; 59% lift in conversion- Grew web traffic 52% compared to LY- Expanded omnichannel initiative by implementing 4 “Ship from Store” fulfillment centers in brick and mortar stores resulting in improved customer delivery times and reduced shipping expense

Us

Drove online product roadmap for world’s largest retailer of Western wear. Led all digital product management aspects of the company including landing page optimization, mobile, and SEO strategies that drive online conversion. Responsibilities included writing business requirements, crafting wireframes and provide direction to a high performance team of developers to ensure best in class ecommerce experience. Closely monitored competition, analyzed gaps and trends; reported on financial performance of online initiatives. Recent wins include: • Coordinated landing page optimization efforts to update the UI on 40+ landing pages in less than two months, experiencing conversion lifts between 20-35% YOY• Launched new mobile friendly site in December, 2012, increased average order value 20% YOY• Doubled ecommerce departmental efficiency by rolling out JIRA issue management system, delivering optimized web pages faster in half the time

Accountable for customers' experience and engagement on a Top 500 website yielding over 10 million unique visitors a month while driving best of breed user experience programs. Shaped company strategy and orchestrated product development by providing clear and concise direction to information architects, designers, and developers, ensuring the site is constantly meeting the demanding needs of the consumer. Other responsibilities include:- Provided clear direction and requirements to designers, information architects and development team - Defined rock solid business cases and execute e-commerce strategies to boost site traffic, reduce bounce rates, and strengthen product conversion- Monitored performance (traffic, conversions, bounce rates, etc.), uncover gaps, dead ends, and poor user experience; devise well articulated plans to address those gaps and turn around abandonment rates- Led multi-variate tests on landing pages which have decreased bounce rates by 30+% YOY - Worked closely with analytics and business intelligence teams to monitor traffic and conversion- Developed and execute search engine optimization (SEO) strategies to drive additional organic traffic to the site- Led multi-faceted landing page project focused on growing organic presence in the Hotel line of business- Worked closely with search engine marketing (SEM) and Social Media teams to ensure landing pages properly align with digital marketing campaigns

Developed and executed conversion marketing strategies for visitors, members and subscribers of a large online dating company (over 10 million members). Take ownership of projects that involve stakeholders at all levels of the organization, delivering solid results on time and on budget. Other responsibilities included:• Developed new user experiences via new products and features to facilitate more transactions; identify and eliminate obstacles that impede user transactions• Created detailed wire frames, feature lists and other business assets as needed to launch products on target and error free • Worked together with internal creative agency, software development and project management teams to create compelling content, landing pages, registration, subscription processes and overall user experiences that maximize conversion• Ensured all campaigns are developed and deployed on time and with the highest quality and regard for superior customer experience • Worked closely with the company’s business intelligence group to analyze site conversion, in particular the number of new members, new subscribers, and total value of sales, increased retention and impact on lifetime value of the customer

Oversaw all Internet marketing objectives and initiatives of the company (4000 employees, 1 million customers). Managed all Internet advertising including Google, Yahoo, and MSN as well as search engine optimization (SEO), e-mail marketing and online affiliate program. Researched, developed, and implemented online marketing strategies to increase customer conversions via the web. Used online analytic tools to benchmark and manage Internet growth of the company. Reported to VP of Customer Acquisitions.

Led all online marketing efforts of company. Created and demonstrated professional presentations to increase awareness of the OCN online program. Provided direction to web developers regarding the needs and priorities of the company's evolving technical objectives.

Bachelor Of Science, Information Systems

Education record