Co-Founder and CSO of the go-to, premier FinOps and Cloud Financial Management implementation services partner 🇺🇸 & 🇨🇦 ☁️Enabled complex, global companies transform via Professional Services programs. “Voice of the customer” and strategy role, strategic advisor to customer leadership. Partnerships across FSI, TMEG Enterprise teams, internal cloud teams at AWS, MSFT and Google to neutrally showcase the net business value of Cloud investments.

Led the sales + partnerships for East Canada team for a top resell and services Google Cloud partner. Key technical, sales and leadership relationships managed within the Cloud ecosystem.Key accounts within tmeg, fsi and digital natives.

#1 FinOps services seller at SADA, globally, 2021 and 2022.Customer Strategy role on SADA large Enterprise team for large transformational programs for Security, AppDev, Data, Infra proserve projectsEnabled enterprise clients to realize the value of their investments through Google, in partnership with FinOps and Finance teams, as well as facilitate their procurement transformation to cloud.

Worked closely with Enterprise digital strategy teams to advance digital maturity as their marketing, media, data and analytics platform procurement process became decentralized; procurement and CMO had delegated purchasing to their reporting teams. CTO/CMO and VP level relationships with Banque Nationale, Nestle Canada and L’Oreal Canada, and guided them through their new programmatic journey. Those Canada leaders became global leaders in programmatic methodologies for their respective companies. Worked closely with marketing teams and procurement teams, focusing on Adobe Experience Cloud SAAS triple play: Analytics, DMP and AdCloud for Enterprise clients and their agency partners. Consultative sales approach, earned Adobe “Trainer of the year”, 2016.

1 of 2 SAE’s responsible for developing the East Canada market for Microsoft's media and analytics arm. Repeat speaker at digital conferences and MBA classes.

Operations and Marketing Analyst for Air Canada, showcasing marketing spend unit economics and ROI. Provided guidance/insight to teams and clients for e-commerce sales media (CPA) and emerging media, as well as different media models.

Presented recommendations to strategy teams and clients on the incorporation of 1-to-1 marketing (grassroots concepts, interactive concepts, viral promotions), and web 2.0 (RSS feeds, blogs, social networking applications fused with mobile technology, etc).