Hi, hi!I'm Tosin. Marketing Leader, Newsletter Creator, Virtual Events Strategist and Planner, Immigrant, and ex-Biochemist.I currently lead marketing for a growing B2B SaaS where I manage a small but extremely efficient team, and work closely with the CEO as part of the leadership team. Some of my most impactful marketing programs have been in virtual events and content marketing:> A two-day virtual conference that drove 1700+ registrations and six figures in attributed deal value, influencing 190+ deals for a hyper-niched software. > An industry report that influenced 100+ deals and generated five figures in attributed revenue.> Ideating the creation of a content hub that houses hundreds of high-quality content of different formats and drives thousands of monthly traffic to the website.> Introducing an early-stage B2C marketplace to its ICP through a virtual boot camp that drove 450+ registrations from 9 countries.In the last few years, I have created and managed over 50 profitable and successful virtual events, including different types of webinars and workshops, live shows, roundtables, conferences, and a summit. My virtual event marketing experience spans across B2B and B2C SaaS.Let me help you turn virtual events into a high-ROI, low-cost customer acquisition and GTM channel for your early-stage B2B/B2C SaaS.About my firm: Profitable Virtual Events (PVE) is a marketing firm for B2B/B2C SaaS companies looking to make virtual events a core component of their growth and GTM strategy. I provide consulting and advisory services to help you improve your virtual events strategy. I also provide done-for-you services, strategizing and executing profitable virtual events.Learn more about me - https://www.tosinthomas.com/
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Content Marketing LeadFinancial Cents Jun 2022 - Feb 2023Atlanta, Georgia, United StatesJoined Financial Cents as the first marketing hire, creating and managing our content strategy. Over time, my role evolved:- Sourced and hired a team of 4 (freelance writer, SEO specialist, designer, social and community manager)- Built a content creation and repurposing program: converting podcasts and expert interviews to blog articles, social media posts, YT videos, and newsletter content- Maintained great blog stats: 3.8 pages per session, 20% increase in MOM organic traffic from social media, email, and partner programs- In charge of creating our overarching content strategies and managing the execution process- Hosted our signature expert live sessions where I interviewed industry thought leaders on salient topics- Came up with cross-promotion programs with partner apps- Grew our LinkedIn audience by 73% and expanded our reach on Twitter (before the social media manager joined us)- Managed our email marketing programs including the "Insights for Firm Founders" Newsletter- Shared ideas to move the company forward e.g. adding specific questions to the sign-up page to better help us track effective customer acquisition channels, building a resource hub to house all our content, among others -
Digital Marketing ManagerFiatmatch 2021 - 2022First marketing hire, and operated as a team of one for 4 months.I led all marketing efforts and managed a team of 2. Conducted in-depth customer research and used insights gained to create customer personas and customer journey maps.Conducted competitor and industry research. Created company positioning and key messages using April Dunford's positioning framework.Created our go-to-market strategy.Tracked all marketing activities through HubSpot CRM.Within 6 months of joining the company and less than 5 months of executing our marketing strategy:- Connected us with our target audience across platforms (even though we're still in pre-launch) through in-depth customer research via Interviews, surveys, and desk research.- Managed all content creation processes from concept to promotion. - Created content that endeared us to our target audience. We received DMs from our audience telling us how much they loved our content.- Launched our podcast and managed the process from guest list compilation to recording, hosting each episode, editing, publishing, and promoting. Did 7 episodes before my move to a new job.- Held weekly Instagram live sessions.- Established a good relationship with the communities our target customers hang out in.- Established a great relationship with 10+ influencers our audience looked up to.- Built all our social media platforms from 0. - Built our waitlist by 95%.- Managed all email marketing communications. -
Marketing ConsultantTosinthomasdotcom Jan 2020 - Jan 2021I work with Startups and SMBs to help create, implement, and manage their digital strategies. I also help them source and hire marketing talent from all over the world.--> CIAPS: www.ciaps.orgKey Results:- 250+ leads generated through FB and Google Ads (handed them over for follow-up by the sales team which led to course registrations)- 1000+ website visits from Facebook ads and 300 website visits from Google Ads with a very limited budget and a total of 5000+ visits within 3 months- 700+ website visits from LinkedIn Influencer posts- Website bounce rate reduced from about 75% to about 65%- 650% increase in followers on Instagram (from 400 to over 3000) within 2 months- Social media content strategy, creative design, publishing and community management--> Quriee Inc. - Created the Go-to-market strategy for the innovative delivery and logistics service company and a plan for the soft launch. --> Clickafix Academy - Digital marketing of the Academy via social media, paid ads and SEO (GMB and business directory registrations, keywords planning, on-page and off-page SEO planning).--> Schoolable & TepAppProduct positioning and messaging of two products. Setting up the quarterly marketing strategy and budgets, email marketing funnel planning and writing, blog writing, website copywriting, content strategy planning, manifesto writing, etcetera. -
Digital Marketing Account ManagerInteractive Ct 2020 - 2021Lagos, NigeriaAs a Digital Marketing Account manager, I was the main point of contact between the agency and clients. I ensured that all clients' digital marketing campaigns, projects, and tasks were delivered excellently well.Clients I managed: GlaxoSmithKline (GSK) Nigeria, KFC Nigeria, Vetifly, Dark and Lovely Nigeria, Haansbro Nigeria, etc.Examples of projects:- Advertising campaigns to launch new products- Brand awareness and conversion-based advertising campaigns to drive installs- Content marketing review and approval- Social media marketing and Digital PR -
Senior Digital Account Executive And Team LeadPlayhouse Communication Ltd 2017 - 2020LagosPlayhouse Communication Limited is a Digital Media Communications Agency. Clients I worked with: Stanbic IBTC Nigeria, ExxonMobil Nigeria, Lighthouse Network, Trophy Lager Nigeria.Achievements:- Increased Stanbic IBTC LinkedIn engagement by 77% within the first month of resumption. - Increased Stanbic IBTC Twitter engagement through interesting and relatable content.- Ideated, developed and managed Trophy Lager's #HonourablesCanDoIt campaign in collaboration with team mates comprising of a digital strategist, copywriter, and two art directors. We received about 1000 entries, recorded an increase in social media followers and engagement. Our client was very pleased.- Increased ExxonMobil social media engagement organically through great content. -
Digital Marketing ExecutiveRecare Limited 2016 - 2017Lagos, NigeriaRecare uses plant-based chemistry to provide solutions in hair care, skincare, cosmetics, and personal care. This was my first job right out of university. Because of my dedication and passion, I was delegated to take over all digital marketing activities in the company within 3 months of resumption. Achievements: - I ideated and managed the “6 Weeks Anti-Dandruff Challenge,” a digital campaign to create awareness about the anti-dandruff product and foster brand affinity. As a result, our number of followers, social media engagement and sales increased sharply.- I carried out audience research in order to gain insights to create content that really mattered to our online community. This led me to introduce a series of new content themes and improve others. As a result, our social media engagement increased. - I managed and championed a positive Brand image on social media through communication and engagement with the online community; I ensured that queries were responded to on time, and that potential reputational issues were quickly picked up and handled well. - I worked with a diverse team comprising of a Photographer, Designer, PR Manager, Brand Manager, Trade Marketing Manager and other departments to achieve set goals and objectives.
Tosin Thomas Education Details
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Digital Strategy And Communications Management -
Professional Diploma In Digital Marketing -
Biochemistry
Frequently Asked Questions about Tosin Thomas
What is Tosin Thomas's role at the current company?
Tosin Thomas's current role is Head of Marketing at Financial Cents | I Analyze SaaS Virtual Event Strategies for GTM, Demand Generation, and Customer Acquisition.
What schools did Tosin Thomas attend?
Tosin Thomas attended University Of Toronto School Of Continuing Studies, Growclass, Digital Marketing Institute, University Of Lagos.
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Tosin Lawson-Thomas
For Unique And Quality Souvenir Gift Items For Your Next Event >> Message Me | Founder Of African Things | Tony Elumelu Foundation Recipient And Mba Graduate From Lagos Business SchoolLagos State, Nigeria -
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