Thomas O'Sullivan Email & Phone Number

New York, Ny, Us

Morristown, New Jersey, Us

Overseeing all marketing channels and activities that touch customers at various points along their journey, including digital, social, event and traditional channels. Focused on driving development, coordination and execution of bank brand, customer experience and marketing strategy goals. Executed communications and marketing product integration for six bank acquisitions. + Directed a collaborative team of 8 professionals executing traditional advertising, email marketing, organic and paid social media, content marketing, digital advertising (PPC and SEM), websites/SEO, events and analytics, as well as 20+ martech vendor relationships. + Responsible for managing $7mm+ annual marketing, capex and operating budget expenses. + Strategic partner with content, creative and external agencies to develop engaging campaign content for landing pages, videos, webinars, emails, social media posts, and advertisements. + Implemented digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and Salesforce CRM and SFMC. + Created and launched the online account opening direct-to-consumer valleydirect.com that has generated over $1B+ in deposits.About Valley:A top 50 U.S. based commercial bank with over $61 billion in assets and more than 200 consumer branches and commercial banking offices in communities across the US focused on real estate, commercial & industrial, healthcare, nonprofit, government and subsidiary banking services (insurance, investing, title and wealth management).

Morristown, New Jersey, Us

Focused on key performance initiatives through acquiring new, and expanding existing, relationships through traditional and digital marketing; improving customer journeys through automating marketing processes, integrating Salesforce Marketing Cloud, and improving bank delivery channels; bettering performance through survey programs, analytics, and leveraging the enterprise data through integrating customer programs, behavioral and psychographic preferences and measurable activity into actionable and beneficial programs for both customers and the bank.+ Increased lead generation by 40% through the implementation of digital strategies and marketing automation tools, resulting in a higher volume of qualified leads and improved sales opportunities.+ Developed and implemented benchmark and transactional survey programs, leading to improved customer experiences and loyalty.

Morristown, New Jersey, Us

Manage business and marketing strategy, including digital marketing, creative development, campaign execution, metric analysis and reporting. Provided intelligence to management teams including critical consumer data and behaviors to guide the company in initiatives to gain market share and assets. Focused areas include community reinvestment, improving business processes to lessen costs by 20%, and developing the utilization of technology to improve internal processes and customer satisfaction.+ Integrated marketing efforts and capabilities across disciplines including working with teams from customer facing departments (retail, commercial, wealth management) and back office support (operations, legal, compliance, information security) to ensure brand standards across print materials, traditional media, and digital media (online, mobile and social) – are performing, are compliant, and are generating income. + Collaborated with teams to harness the silos of varying sets of systems data -- phone systems, internal customer data, online metrics, social listening, sales tracking, and prospects -- creating intelligence and actionable campaigns.+ Increased digital marketing ROI by 30% through the implementation of targeted campaigns and metric analysis, resulting in improved overall company performance.

Morristown, New Jersey, Us

Responsible for uncovering business lead opportunities through website development. research, segmentation and analysis; Converting strategic target market targets into customers through focused campaigns; Overseeing the successes of a variety of SEO keyword campaigns and banner advertising.+ Identified and developed new business user experience improvements resulting in a 20% increase in customer acquisition.+ Converted strategic target markets into new customers through focused campaigns, leading to a 10% increase in market share and brand visibility.

Madison, New Jersey, Us

Responsible for global online marketing and technology initiatives directing a staff of three and twenty six vendor relationships; managing onsite and offsite development teams; concepted and delivered easy to use dynamic online tools and solutions; negotiated and contracted projects of various scopes through the research, resource requirements, vendor analysis, concept, and development stages; delivered the projects on time and on budget through the phases of testing, launch, and implementation; developed end-user education materials, established, trained and contracted a six person help desk; delivered in-person and online presentations.Notable projects include the establishment of a proprietary Central Data Exchange for the commercial real estate franchise, developed and delivered CBCWorldwide.com award winning internet website; CBCBlueprint.com enterprise intranet with proprietary social networking platform; as well as a platform of branded technology tools to enhance project management, lead management, and listing management for real estate brokerages.About Realogy:Realogy Corporation is one of the preeminent and most integrated providers of real estate and relocation services in the world, with leading real estate brands, brokerages, relocation services and title and settlement services. Realogy is a leader in the real estate industry, with operations dispersed throughout the United States and around the world. Realogy brands include Century 21, Coldwell Banker, Sotheby's International Realty, ERA Real Estate and Better Homes and Gardens.

Brooklyn, New York, Us

Directed one direct report and six vendors responsible for executing project plans; determining and forecasting resource requirements; managing staff and resources within budget and project schedule. Educating membership on technological issues through the use of various mediums including in-person and WebEx presentations, writing magazine and online articles, and recording video segments. Acted as internet and intranet technologist: edited pages in HTML, developed SQL queries, published key statistics and usage reports, and provided technical help desk support.About Cendant:Cendant is a membership-based consumer services company that provided access to travel, shopping, auto, hotel, timeshare exchange, financial, and real estate services. Their global franchise brands included Ramada, Wyndham, Avis, Budget, Century 21, Coldwell Banker, CheapTickets, Orbitz, and RCI.

New York, Ny, Us

Coordinated the strategic link between business objectives and the tactical execution of on-line marketing campaigns via website and e-mail, planned and hosted marketing events including member seminars and meetings, utilized desk-top publishing to design and produce marketing materials, created and edited publication articles for newsletters and press releases, and managed inventory of all member brochures, booklets, kits, and forms at five global locations.

Bs, Marketing

Mba, Management