Thomas O'Sullivan Email and Phone Number
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Through my career in marketing, I have evaluated and executed a variety of traditional marketing and technology projects in the financial, residential and commercial real estate sectors. During this time, I have enjoyed bringing interactivity to a host of offline and online resources, tools, and platforms.While being a noted presenter at several global events, my experience includes business to business (B2B) and business to consumer (B2C) direct marketing; extensive agile project management and product development experience; negotiation and facilitation; and most importantly (and rewarding) mentoring and team building.I have had the benefit of being recognized for deep expertise in managing comprehensive marketing programs, including developing product collateral, internet, organic and paid search, retargeting, digital and online media, customer experience (CX), data analytics, web and mobile app management and content development.What I have most enjoyed is experiencing how diversity in media, social networking, content and content delivery including community building and consumer interaction, have changed the fundamentals of the marketing industry.Specialties: Organizational leadership,Online marketing,Digital marketing,Acquisition, retention and loyalty marketing,Managing large, multi-phased technology development projects,Client and vendor management,Licensing, negotiating and contracting legal agreements,Presentations to audiences from 2 to 500,Comprehensive marketing and direct response campaign experience,Digital analytics, compliance, search engine optimization (SEO) and marketing (SEM), and communication platforms and analytics - including Google Analytics 360, Google Tag Manager and Datarama, BrightEdge, Conductor, SiteImprove, Yext, RioSEO, Salesforce CRM, Pardot and Salesforce Marketing Cloud (Email, SMS, Advertising Studio)Team mentor and leader
Financial Resources Fcu
View- Website:
- myfinancialresources.org
- Employees:
- 103
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Vice President Of Marketing And Strategic GrowthFinancial Resources FcuNew York, Ny, Us
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Svp MarketingValley Bank Jul 2021 - Dec 2023Morristown, New Jersey, UsOverseeing all marketing channels and activities that touch customers at various points along their journey, including digital, social, event and traditional channels. Focused on driving development, coordination and execution of bank brand, customer experience and marketing strategy goals. Executed communications and marketing product integration for six bank acquisitions. + Directed a collaborative team of 8 professionals executing traditional advertising, email marketing, organic and paid social media, content marketing, digital advertising (PPC and SEM), websites/SEO, events and analytics, as well as 20+ martech vendor relationships. + Responsible for managing $7mm+ annual marketing, capex and operating budget expenses. + Strategic partner with content, creative and external agencies to develop engaging campaign content for landing pages, videos, webinars, emails, social media posts, and advertisements. + Implemented digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and Salesforce CRM and SFMC. + Created and launched the online account opening direct-to-consumer valleydirect.com that has generated over $1B+ in deposits.About Valley:A top 50 U.S. based commercial bank with over $61 billion in assets and more than 200 consumer branches and commercial banking offices in communities across the US focused on real estate, commercial & industrial, healthcare, nonprofit, government and subsidiary banking services (insurance, investing, title and wealth management). -
Fvp Digital MarketingValley Bank Jan 2017 - Jul 2021Morristown, New Jersey, UsFocused on key performance initiatives through acquiring new, and expanding existing, relationships through traditional and digital marketing; improving customer journeys through automating marketing processes, integrating Salesforce Marketing Cloud, and improving bank delivery channels; bettering performance through survey programs, analytics, and leveraging the enterprise data through integrating customer programs, behavioral and psychographic preferences and measurable activity into actionable and beneficial programs for both customers and the bank.+ Increased lead generation by 40% through the implementation of digital strategies and marketing automation tools, resulting in a higher volume of qualified leads and improved sales opportunities.+ Developed and implemented benchmark and transactional survey programs, leading to improved customer experiences and loyalty.
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Vp EmarketingValley Bank 2014 - 2017Morristown, New Jersey, UsManage business and marketing strategy, including digital marketing, creative development, campaign execution, metric analysis and reporting. Provided intelligence to management teams including critical consumer data and behaviors to guide the company in initiatives to gain market share and assets. Focused areas include community reinvestment, improving business processes to lessen costs by 20%, and developing the utilization of technology to improve internal processes and customer satisfaction.+ Integrated marketing efforts and capabilities across disciplines including working with teams from customer facing departments (retail, commercial, wealth management) and back office support (operations, legal, compliance, information security) to ensure brand standards across print materials, traditional media, and digital media (online, mobile and social) – are performing, are compliant, and are generating income. + Collaborated with teams to harness the silos of varying sets of systems data -- phone systems, internal customer data, online metrics, social listening, sales tracking, and prospects -- creating intelligence and actionable campaigns.+ Increased digital marketing ROI by 30% through the implementation of targeted campaigns and metric analysis, resulting in improved overall company performance.
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Avp Website AdministratorValley Bank 2009 - 2014Morristown, New Jersey, UsResponsible for uncovering business lead opportunities through website development. research, segmentation and analysis; Converting strategic target market targets into customers through focused campaigns; Overseeing the successes of a variety of SEO keyword campaigns and banner advertising.+ Identified and developed new business user experience improvements resulting in a 20% increase in customer acquisition.+ Converted strategic target markets into new customers through focused campaigns, leading to a 10% increase in market share and brand visibility.
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Director, Marketing And TechnologyRealogy 2003 - 2009Madison, New Jersey, UsResponsible for global online marketing and technology initiatives directing a staff of three and twenty six vendor relationships; managing onsite and offsite development teams; concepted and delivered easy to use dynamic online tools and solutions; negotiated and contracted projects of various scopes through the research, resource requirements, vendor analysis, concept, and development stages; delivered the projects on time and on budget through the phases of testing, launch, and implementation; developed end-user education materials, established, trained and contracted a six person help desk; delivered in-person and online presentations.Notable projects include the establishment of a proprietary Central Data Exchange for the commercial real estate franchise, developed and delivered CBCWorldwide.com award winning internet website; CBCBlueprint.com enterprise intranet with proprietary social networking platform; as well as a platform of branded technology tools to enhance project management, lead management, and listing management for real estate brokerages.About Realogy:Realogy Corporation is one of the preeminent and most integrated providers of real estate and relocation services in the world, with leading real estate brands, brokerages, relocation services and title and settlement services. Realogy is a leader in the real estate industry, with operations dispersed throughout the United States and around the world. Realogy brands include Century 21, Coldwell Banker, Sotheby's International Realty, ERA Real Estate and Better Homes and Gardens. -
Manager, Interactive MarketingCendant 1999 - 2003Brooklyn, New York, UsDirected one direct report and six vendors responsible for executing project plans; determining and forecasting resource requirements; managing staff and resources within budget and project schedule. Educating membership on technological issues through the use of various mediums including in-person and WebEx presentations, writing magazine and online articles, and recording video segments. Acted as internet and intranet technologist: edited pages in HTML, developed SQL queries, published key statistics and usage reports, and provided technical help desk support.About Cendant:Cendant is a membership-based consumer services company that provided access to travel, shopping, auto, hotel, timeshare exchange, financial, and real estate services. Their global franchise brands included Ramada, Wyndham, Avis, Budget, Century 21, Coldwell Banker, CheapTickets, Orbitz, and RCI. -
Marketing Coordinator And Website AdministratorUnited Nations 1996 - 1999New York, Ny, UsCoordinated the strategic link between business objectives and the tactical execution of on-line marketing campaigns via website and e-mail, planned and hosted marketing events including member seminars and meetings, utilized desk-top publishing to design and produce marketing materials, created and edited publication articles for newsletters and press releases, and managed inventory of all member brochures, booklets, kits, and forms at five global locations.
Thomas O'Sullivan Skills
Thomas O'Sullivan Education Details
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The College Of New JerseyMarketing -
Montclair State UniversityManagement
Frequently Asked Questions about Thomas O'Sullivan
What company does Thomas O'Sullivan work for?
Thomas O'Sullivan works for Financial Resources Fcu
What is Thomas O'Sullivan's role at the current company?
Thomas O'Sullivan's current role is Vice President of Marketing and Strategic Growth.
What is Thomas O'Sullivan's email address?
Thomas O'Sullivan's email address is to****@****ank.com
What is Thomas O'Sullivan's direct phone number?
Thomas O'Sullivan's direct phone number is +121277*****
What schools did Thomas O'Sullivan attend?
Thomas O'Sullivan attended The College Of New Jersey, Montclair State University.
What skills is Thomas O'Sullivan known for?
Thomas O'Sullivan has skills like Interactive Marketing, Online Marketing, Marketing, Strategy, Marketing Strategy, Lead Generation, E Commerce, B2b Marketing, Leadership, Social Networking, Digital Marketing, Affiliate Marketing.
Who are Thomas O'Sullivan's colleagues?
Thomas O'Sullivan's colleagues are Alexandra Salazar, Crystal Dolan, Cams, Carlos Alecio, Marcela Marinho, William Pich, Michele Kavanagh, Kevin Buist.
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