John Totten Email & Phone Number

Brand and UX consulting.

Reflecting, recharging, and spending time with family.

Fort Lauderdale, Fl, Us

Doubled the size of team while advancing design excellence and maintaining a supportive, inclusive, and psychologically safe culture.Clarified the need for a unified and flexible design system and guided the design language, prototyping, validation, and resourcing for Citrix’s first design system.Championed the discovery, concept development, and implementation of the new Citrix Workspace experience across web, desktop, and mobile platforms.Incorporated existing cross-product and newly acquired product capabilities into Citrix Workspace, including Sapho micro-app notification feed and actions.Collaborated on new brand expression in product, validated with qualitative testing, roadmapped, and coordinated the complex incremental delivery.Briefed execs and subject matter experts on product design vision, innovation discovery initiatives, and customer insights.Managed, mentored, and supported career growth of managers, designers, researchers, and program managers.Coached managers through multiple company-led change efforts, restructurings, and reorganizations.Advocated for the creation of DesignOps at Citrix, piloted numerous new experiments, leading to the implementation of streamlined hiring, onboarding, planning, and innovation processes.

Fort Lauderdale, Fl, Us

Managed and mentored 6 designers, delivered new features and enhancements to administrator’s experience in Citrix Cloud Platform.Built strong relationships with new product management and engineering teams by consistently delivering features while introducing process changes that allowed us to tackle more complicated projects.Collaborated with Research to plan and lead discovery workshops, identifying high-level insights, overarching trends, and key opportunities to re-imagine the experience for multi-service customers.Developed deep understanding of Citrix Cloud Platform capabilities, customer needs, and created clear artifacts and diagrams to accelerate the onboarding of additional team members.

Fort Lauderdale, Fl, Us

Managed and mentored 4 designers, delivering new features and enhancements across ShareFile web, mobile, and Outlook integrations.Created new messaging product concept, combing capabilities from Citrix ShareFile, RightSignature, and Podio with a messaging UI framework. Secured engineering participation, led initiative, won annual Hackweek event, and was awarded 3-month sabbatical in Citrix Innovator’s Program.Introduced and led a team discovery project to reflect on our strengths, weaknesses, opportunities, and needs, leading to the creation of our team’s purpose, values, principles, and our operational roadmap.Created and piloted recurring innovation programming for the team, resulting in feature enhancements, increased job satisfaction, and improved team motivation.

Managed and mentored 9 direct reports, wrote proposals, pitched new business.Merged UX Strategy and Visual Design teams into a unified Experience Design team, enabling greater collaboration and knowledge sharing.Led internal research and discovery initiative to rethink development process, leading to better communication, accountability, and trust.Redesigned company website, simplified nav and information architecture, and created compelling case studies to help expand into new markets.

Managed and mentored a team of 4 UX strategists, producing UX deliverables for non-profits and large government agency websites and applications.Conducted user research and created information architecture, wireframes, and interaction flows, collaborating with visual design and engineering teams.

Denver, Colorado, Us

Collaborated with C-suite clients to develop their vision, create concepts, programs, and presentations to socialize with internal stakeholders.Advised leadership on technology trends, spearheaded efforts to evolve our services, and built relationships with development and social media partners.Produced brand audits and competitive research, developed brand strategies and positioning, and designed for print, annual reports, and digital experiences.

Grand Rapids, Mi, Us

Designed identity systems, product packaging, signage, websites, and interactive spaces, for a wide range of retail and commercial clients.Mentored designers, created capability presentations and pitched new business.

Formulated strategies, persuasive positioning, and advertising for corporations influencing state and federal legislative affairs.Designed brand, advocacy advertising, and promotional materials for non-profits and for-good organizations.

Designed identity systems, collateral, product packaging, and signage for corporations and small businesses.

Conducted industry and competitive research, designed annual reports, integrated communications, and websites for high-visibility initiatives.

Designed identify systems, collateral, signage, office spaces, and books for clients in arts and culture, health and human services, and tourism.

Grand Rapids, Mi, Us

Designed identity systems, packaging, signage, websites, interactive spaces, and directed photoshoots, for a wide range of retail and commercial clients.