Just like a good cast iron skillet, the Canadian foodservice industry needs to be re-seasoned regularly for optimum performance, innovation, and talent acquisition/retention. This transformative change requires sectors across the foodservice industry to commit to disrupting racist frameworks, overturning oppressive policies, and reconstructing their organizations for a more diverse, inclusive, and equitable future. Learn how you can get involved at https://thereseasoning.org/.

[open to selling the product IP to a Black-owned beauty brand]Creating versatile tools to help you love your natural beauty. For us, by us.

-Developed strategic RFP recommendations for 5 and 6-figure client campaigns across the food & beverage, auto, travel, finance, and retail industries -Collated insights and builds compelling stories based on raw data gathered from proprietary tools and platforms- Proactively created custom content opportunities for clients based on demonstrated pain points and industry trends -Worked cross-functionally with sales partners, designers, account managers, and editorial & sponsorship leads to propose and execute client programsKey clients:-Rexall-Ducks Unlimited Canada-Tim Hortons-Canadian Blood Services> Pelmorex representative/Member of Super Club, a community of rising leaders within the marketing world with diversity and inclusion at its core, created by David Rusli, Janice Liu, and Aneesh Lal

-Transitioned company from being events-based to a creative agency -Reviewed all business activities inline with company mission, vision, and values-Built strategy to facilitate partnerships with brands, small businesses, influencers, and non-profit organizations-Developed social media guidelines to improve community engagement and growth-Provided thought leadership content for various platforms-Spearheaded organizational re-structuring for efficiency and efficacy-Organized local and national campaigns that resonate with target audiences and build brand recognition-Executive Produced and/or directed all digital video seriesClients:InteracSkipTheDishesDestination CanadaLA TourismKrogerTillamook+ moreKey events/projects:BLACK FOODIE Week '20, '21The BLACK FOODIE Battle social/digital seriesThe BF Guide to Los AngelesThe BF Guide to Halifax, Montreal, VancouverBLACK FOODIE x Google Web CreatorsBLACK FOODIE's Great Taste of Ontario

-Implemented organizational structure and project management strategy to streamline business-Organized and built sponsorship collateral for in-person events-Developed social media calendar and a scheduling process to help grow the audience by 44% over 8 monthsKey events/projects:Jollof WarsINJERA + CHILLDoubles vs PattiesGarnish NYE

-Managed multi-disciplinary and hybrid Production team for greater success, cohesion, and collaboration-Reviewed and/or copyedited every article published as part of a Mediaplanet Canada campaign-Directed, produced, and provided on-set expertise for all client video shoots-Engineered and led Editorial Kick-off Meetings; creative brainstorming sessions that provided Project Managers with campaign themes, target audiences, and 10-15 editorial ideas to be pitched to clients-Trained ~25 Project Managers on new production processes to support earlier campaign submission and better client relationship management -Collaborated with Lead Designer to develop internal learning materials to support Project Managers-Maintained an excellent working relationship with publishing partners from TorStar, National Post, and Maclean's to ensure the final leg of the production process ran smoothly -Managed the production department budget and prepared quarterly finance reports for the Production Director

-researched and created strategic approaches for new business development-improved company optics through writing and editing presentations and RFP copy -developed case studies for previous and ongoing projects to more effectively communicate company abilities-managed project timelines and workflow processes to ensure completion and client satisfaction

-designed and developed marketing and service briefs for company software-researched, conceptualized and created marketing products for new services-prepared monthly web and social media metrics and sales reports-composed content and updated site pages on realdecoy.com-compiled information and wrote case studies for company projects-created a short form case study template for future project summaries-collaborated with Tenzing and other Oracle partners to organize and create marketing products for a client meet and greet-planned, organized, and created written and graphic content for spring webinar including email invitations, slide decks, LinkedIn advertisements

-worked within deadlines and towards sales goals to plan and design marketing materials -created flyers, posters and sponsorship handouts to help promote Kidsport Ottawa's annual interregional spring hockey tournament -drafted letters and created sales pitches to solicit charitable donations for the organization-provided input on promotional materials and strategies

-created and edited news releases, media lines and other internal documents-created various communications products to supplement Agency-wide campaigns-wrote video scripts to align with various campaign targets

-worked with internal operations and the Communications Policy of the Government of Canada (Accessibility, Official Languages, Federal Identity Program, etc)-reviewed strategies, tactical plans, social media content strategy, analytics within Marketing in the Public Sector-responded to enquiries received through the Service Offerings for Youth social media channels -developed social media content for current campaigns and to generate traffic to the Service Offerings for Youth blog through Facebook, Twitter and website blog posts-conducted social media monitoring and the development of recommendations of shareable other government department content as part of outreach-wriote and edited web content inline with web renewal recommendations

-engaged over 140,000 Twitter impressions through the creation and execution of a strategic social media campaign to help mitigate consular issues-drafted and disseminated emergency related and casual Facebook posts and tweets to Canadian travellers abroad-comprehensively completed web analytics reports using the appropriate analytic databases including Google Analytics, Tweet Reach, Crowdbooster and Facebook Insights-prepared reports for various government divisions using web metrics-reviewed partner websites for content and created and presented new engagement and collaborative social media opportunities