Bill Totten Email & Phone Number

Greater New York City Area

Responsible for planning, developing, implementing, and managing our overall digital marketing strategy. My role includes day-to-day oversight of digital fundraising, social media engagement, website management, and supporter-centric strategies designed to engage constituents throughout their online journey.My primary focus is on driving donor acquisition and retention to ensure growth with the best return on investment (ROI), delivering the highest revenue per donor at the lowest cost per acquisition.Since joining Guiding Eyes for the Blind, our digital program key performance indicators (KPIs) have seen double-digit improvements across several metrics, including revenue, donor count, average gift size, email engagement, paid search, and paid social.**Key Achievements:**- FY23: Increased online revenue by 20%- FY23: Grew our online sustainer program by 65%- FY23: Increased online revenue by 15%- FY23: Improved overall online conversion rate by 15%- FY23: Increased online sustainer retention rate year over year for 3+, 6+, 12+, and 24+ months

Greater New York City Area

Lead the development, growth and performance of Save the Children’s Digital Program including paid media, owned media, earned media, email, SMS, web optimization and lead generation. Developed supporter-centric strategies focused on engaging supporters throughout entire online journey to ensure brand alignment and impact. Supporting tactics include: donor journey mapping, analytics, personalization, SEO, test strategies and segmentation.Support all types of giving including unrestricted single and recurring gifts, emergency fundraising, child sponsorship, gift catalog, workplace giving, peer to peer and DIY initiatives.Technology: Adobe Analytics, Adobe Experience Manager and Adobe Target.

Greater New York City Area

Responsible for the development, growth and performance of the Save the Children’s Email Marketing Program including: Undesignated Fundraising, Sponsorship, Emergency Fundraising, Major Gifts, Mid-Level Givers and Corporate with the goal of growing relevance, impact, and revenue. Responsible for on-going strategy, vision, personalization and custom donor experiences, content, creative messaging, segmentation, email calendar, triggered campaigns, transactional campaigns, testing, analysis and overall execution. Revenue Growth:Exceeded unrestricted YOY revenue by 33% in 2015Exceeded unrestricted YOY revenue by 28% in 2016Exceeded unrestricted YOY revenue by 54% in 2017Implemented data-driven marketing practices and utilize statistical models to increase engagement and drive incremental donations and revenue goals. Lead special projects involving ESP and CRM data exchanges, and email engagement streams. Integrate with digital landscape to create cross channel experiences. Partner with other channels to ensure a seamless, holistic and on-brand donor experience. Create multi-touch, targeted customer lifecycle email marketing programs. Forecast, prepare and manage all financial reporting and budgets. Provide monthly and quarterly recaps to executive team on designated KPIs and tracking to goals.Additional responsibilities include OBTM and Concierge fundraising programs. Lead role with digital stakeholders to develop and launch personalization roadmap from which leverages web analytics, CRM data, content assets and other insights

Greater New York City Area

Led new business development and built relationships with marketing executives who were seeking partnerships to invest, optimize and improve the performance of their marketing investments, specifically in the areas of data, digital marketing programs and technology solutions to drive effective customer engagement programs.

Bethel, Connecticut

Led new business development efforts in CRM, digital advertising, data, direct response media and email services for large clients. Bill also managed a team of project managers, customer support, and execution specialists. He implemented digital and email marketing maneuvers to increase database management, search engine optimization, and online marketing success. High-level expertise on marketing automation technologies to advise client strategy and implementation of automated marketing services. Manage and implement digital and email marketing maneuvers to increase database management, search engine optimization, and online marketing success. Provide the following resources: site visitor / search query retargeting; audience targeting: data (including: demographic, behavioral); perform pay per click search marketing campaign management; and, analyze performance by channel and sales tracking.Establish and maintain excellent understanding of the client's marketing objectives across multiple channels while delivering strategic and tactical support to justify ROI across media programs.

Greenwich, Connecticut

Implemented list acquisition, list sales and management and retention of customers for clients using direct mail, e-mail, and other media forms. Managed three direct reports. Lead the development of an internal division that focuses on e-mail brokerage, e-mail management, e-mail database building, on-line creative consulting and other Internet initiatives.

New York, New York

Developed and executed the marketing of Time’s branded products using direct mail, telemarketing, television, package inserts, and print media. Managed the day-to-day operations of all continuity and series franchise activities, across direct marketing and retail.

Carmel, New York

Developed and executed the marketing of Guideposts branded products using direct mail, telemarketing, package inserts, and print media.

Greenwich, Ct

Developed list marketing strategies for managed list properties including: product positioning and revenue projections for 50 business to business clients.