Toufic Jarawan Email & Phone Number

Montreal, QC, CA

Montreal, Quebec, Canada

Qatar

• Supervised and managed daily operations of Qatar’s start-up office. Handled the agency’s only account, a major Automotive dealer in Qatar with leading brands: Mercedes-Benz; Mitsubishi; MG; Michelin; BOSCH; Ziebart.
• Evaluated client’s digital presence and formulated a 6-month online communication strategy for Mercedes-Benz & Mitsubishi.
• Controlled daily work-load traffic; delegated tasks to creative and digital team; scheduled and tracked timelines.
• Managed campaigns for all the brands related to new product launches, tactical offers, and after-sales.
• Systematized and applied an agency-client work process.
• Reported to regional partners on regular basis.

Beirut District, Lebanon

• Led an internal unit that handles the agency’s largest clients in several industries such as F&B, Banking, Insurance and Hospitality. Main Clients: Burger King; Paramount Butcher Shop, AM Bank, AROPE Insurance, La.
• Strategized and planned with digital team “The Whooper Challenge”, an online activation for Burger King. The activity focused on User Generated Content and resulted in 14% sales increase in 2 months.
• Initiated a corporate end of year film for AROPE Insurance that generated unexpected and significant media revenue for the agency.
• Proposed branded banking products for AM Bank such as “Christmas Loan” & “Valentine Loan” that achieved considerable sales figures and produced new customer leads for the bank.
• Delegated tasks within the unit between the creative, digital and account management teams.
• Participated in Concept Creation & Brand Building for several new F&B concepts.

Beirut District, Lebanon

• Managed and retained three of the biggest clients for Beirut's office. BLOM Bank, one of the top 3 banks in the Lebanese banking sector; Wadi Al-Akhdar a leading regional FMCG brand; La Libanaise Des Jeux, the.
• Planned and implemented a shopper marketing campaign for F&B client focusing on a strategic product line in order to overcome declining sales and increasing competition; the project resulted in 19% sales increase in.
• Developed, with team members, digital and social media strategies that resulted in acquiring the digital business from two clients.
• Initiated a re-branding proposal for the Lebanese lottery POS; the project generated 200,000$ in revenues for the agency.
• Recommended marketing solutions to clients, using data about products, needs, obstacles, competition and advertising history.
• Briefed and worked closely with all departments to deliver fully fledged campaigns that meet client needs & budgets.

Lebanon

• Handled & managed Byblos Bank account, Lebanon's third largest bank and the biggest advertising spender in the country. Also handled the local marketing activities for two international food brands: LURPAK and Puck.
• Led the work on "The Makers" campaign to launch the youth bank account for Byblos Bank. The campaign won a silver Effie for the “Best Youth Marketing Campaign” category and resulted in nearly 4,000 new bank accounts in.
• Created the slogan for a Personal Loan campaign; the motto was applied in all aspects of communication and the campaign turned out to be a trend setter that many banks followed in their personal loan positioning and ads.
• Cultivated & improved client relationships; enhanced the work process through consistent follow up with internal departments, initiating dialogue with clients and recovering campaign-management tools and reports.
• Gained broad knowledge in TV commercials production due to overseeing more than 15 TVCs over the course of 2 years.
• Presented quarterly media reviews to the bank’s board of directors.

Khobar, Saudi Arabia

• Responsible for the Tissue & Household product lines in terms of BTL marketing activities, Trade Deals, and Product Management as in sales targets, raw material, production and stock supervision.
• Implemented and tracked Category Management project for the Tissue product line that includes 19 SKUs; the project covered all retailers in the Eastern Province of KSA and resulted in a significant sales increase in a.
• Planned and allocated budgets for local promotional activities. Monitored yearly promotional calendar for KSA and Gulf countries.
• Coordinated with Production, Quality Control, Procurement, Warehouse and Customer Service departments.
• Motivated and assisted sales department to increase growth and market share.
• Conducted weekly market visits and generated action plans for visited outlets.

Kuwait City, Kuwait

• Responsible for the execution of local marketing activities for international brands in FMCG (NIVEA; Häagen-Dazs; Canderel; Regilait) & Automotive (MAZDA; KIA)
• Led several national branding projects for NIVEA at hypermarkets focusing on product launches and promotional packaging.
• Prepared weekly status reports; Formulated and dispatched design and production briefs.
• Booked outdoor and print media with suppliers.

Master Of Business Administration - Mba

Bachelor, Business Administration

Activities and Societies: Business Students Societies

Lebanese Baccalaureate, General Sciences