Toufic Jarawan Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

Qatar

Supervised and managed daily operations of Qatar’s start-up office. Handled the agency’s only account, a major Automotive dealer in Qatar with leading brands: Mercedes-Benz ; Mitsubishi ; MG ; Michelin ; BOSCH ; Ziebart ; FUSO ; BAIC ; Maxus. • Evaluated client’s digital presence and formulated a 6-month online communication strategy for Mercedes-Benz & Mitsubishi. • Controlled daily work-load traffic; delegated tasks to creative and digital team; scheduled and tracked timelines. • Managed campaigns for all the brands related to new product launches, tactical offers, and after-sales. • Systematized and applied an agency-client work process.• Reported to regional partners on regular basis.

Beirut District, Lebanon

Led an internal unit that handles the agency’s largest clients in several industries such as F&B, Banking, Insurance and Hospitality. Main Clients: Burger King ; Paramount Butcher Shop, AM Bank , AROPE Insurance , La Cigale Hotel . • Strategized and planned with digital team “The Whooper Challenge”, an online activation for Burger King. The activity focused on User Generated Content and resulted in 14% sales increase in 2 months. • Initiated a corporate end of year film for AROPE Insurance that generated unexpected and significant media revenue for the agency.• Proposed branded banking products for AM Bank such as “Christmas Loan” & “Valentine Loan” that achieved considerable sales figures and produced new customer leads for the bank. • Delegated tasks within the unit between the creative, digital and account management teams. • Participated in Concept Creation & Brand Building for several new F&B concepts.

Beirut District, Lebanon

Managed and retained three of the biggest clients for Beirut's office. BLOM Bank, one of the top 3 banks in the Lebanese banking sector; Wadi Al-Akhdar a leading regional FMCG brand; La Libanaise Des Jeux, the exclusive lottery operator in Lebanon. • Planned and implemented a shopper marketing campaign for F&B client focusing on a strategic product line in order to overcome declining sales and increasing competition; the project resulted in 19% sales increase in almost 4 months.• Developed, with team members, digital and social media strategies that resulted in acquiring the digital business from two clients. • Initiated a re-branding proposal for the Lebanese lottery POS; the project generated 200,000$ in revenues for the agency. • Recommended marketing solutions to clients, using data about products, needs, obstacles, competition and advertising history. • Briefed and worked closely with all departments to deliver fully fledged campaigns that meet client needs & budgets.• Worked on new pitches and presented in pitch meetings. Prepared and delivered presentations to clients.

Lebanon

Handled & managed Byblos Bank account, Lebanon's third largest bank and the biggest advertising spender in the country. Also handled the local marketing activities for two international food brands: LURPAK and Puck.• Led the work on "The Makers" campaign to launch the youth bank account for Byblos Bank. The campaign won a silver Effie for the “Best Youth Marketing Campaign” category and resulted in nearly 4,000 new bank accounts in 3 months. • Created the slogan for a Personal Loan campaign; the motto was applied in all aspects of communication and the campaign turned out to be a trend setter that many banks followed in their personal loan positioning and ads. • Cultivated & improved client relationships; enhanced the work process through consistent follow up with internal departments, initiating dialogue with clients and recovering campaign-management tools and reports. • Gained broad knowledge in TV commercials production due to overseeing more than 15 TVCs over the course of 2 years. • Presented quarterly media reviews to the bank’s board of directors.

Khobar, Saudi Arabia

Responsible for the Tissue & Household product lines in terms of BTL marketing activities, Trade Deals, and Product Management as in sales targets, raw material, production and stock supervision.• Implemented and tracked Category Management project for the Tissue product line that includes 19 SKUs; the project covered all retailers in the Eastern Province of KSA and resulted in a significant sales increase in a period of 3 months.• Planned and allocated budgets for local promotional activities. Monitored yearly promotional calendar for KSA and Gulf countries.• Coordinated with Production, Quality Control, Procurement, Warehouse and Customer Service departments. • Motivated and assisted sales department to increase growth and market share. • Conducted weekly market visits and generated action plans for visited outlets. • Consolidated sales and marketing reports on monthly basis.

Kuwait City, Kuwait

Responsible for the execution of local marketing activities for international brands in FMCG (NIVEA; Häagen-Dazs; Canderel; Regilait) & Automotive (MAZDA ; KIA)• Led several national branding projects for NIVEA at hypermarkets focusing on product launches and promotional packaging.• Prepared weekly status reports; Formulated and dispatched design and production briefs. • Booked outdoor and print media with suppliers.

Master Of Business Administration - Mba

Bachelor, Business Administration

Activities and Societies: Business Students Societies

Lebanese Baccalaureate, General Sciences