Jesse Tovar Email & Phone Number

New York, Ny, Us

New York, Us

New York, Ny, Us

• Generated earned-first brand strategies to drive media and consumer conversation for beloved brands such as Netflix, Tinder, Peloton, ALDI, State Farm, Ulta Beauty and more• Secured new business wins and served as sole strategic planning lead for pitches. Managed RFP submissions, presentations, case studies and client engagement tactics for agency presentations• Led the development of primary and secondary research projects. Provided regular client engagement in generational research and values with an emphasis on Gen Z and Gen Alpha

New York, Ny, Us

- Develop insights & brand strategies for both existing clients and new business by utilizing trend reports, primary and secondary research, and measurement tools.- Serve a key strategic role during the new business process for research and creative ideation.- Draft messaging and brand architectures for creative campaigns, purpose statements, and DE&I initiatives. - Assist in drafting primary research surveys and questionnaires for clients and internal agency IP projects.

New York, Ny, Us

- Lead client day-to-day relations for a variety of brands including Tinder, Netflix, Aruba Tourism Authority - Provide strategy and ideation on creative and content strategy for brand campaigns- Oversee and work in tandem with internal and external creative teams to maintain brand vision and support creative ideation- Serve a key role during various new business opportunities including research, creative development and campaign strategy- Train and manage junior staff on teams

New York, Ny, Us

- Lead brand campaigns for Netflix including development of supporting creative assets and influencer strategy and management- Serve as a source of brand truth for both new internal and external partners- Lead development of creative mailers and influencer drops for Netflix campaigns including Gilmore Girls, Stranger Things and more. - Support the agency with internal new business and awards from a research and creative perspective

New York, Ny, Us

- Provide integral support for the Netflix team- Manage and communicate with 200+ influential parent bloggers- Holistic coverage tracking for daily social shares, numerous activations, and events for Netflix- Coordinate creative mailers for Netflix Originals and key social influencers, superfans and celebrities

New York, Ny, Us

- Serve as primary Community Manager for Zeno Group on all social channels - Web master for zenogroup.com, assisting in the project management and backend development for the relaunch of the site and regularly updating content - Assist on new business projects from coordinating assets, and designing case studies for the agency worldwide - Serve as a key role in social media and online content in major agency rollouts such as internal projects and global announcements - Designing agency marketing materials for a variety of projects and social content

Madison, Wi, Us

- Manage social media presence (@UWMad_Registrar) - Design newsletters for office (Summer, Fall, Winter) - Created first Annual Report for the Office of the Registrar - Administrative tasks

Madison, Wi, Us

- Fulfilled administrative duties such as maintaining office calendars, circulating mail, phone service and other long-term office projects - Served as a resource for current and prospective students interested in careers in the health field