• Designed and delivered a strategic marketing course for information technology (I.T.) professionals, achieving a remarkable 93% satisfaction rate among graduate-level students.

• Promoted into the head of digital marketing role for a public global biotech seed company (valued at over $1B), reporting into the executive team. Saved Nuseed over $180K/year by building an in-house digital marketing capability for Global and U.S. & Canada regions, while also doubling capacity. This involved building an international team of internal reports and freelancers, developing strategic marketing plans, implementing new internal marketing processes, deploying new marketing… Show more • Promoted into the head of digital marketing role for a public global biotech seed company (valued at over $1B), reporting into the executive team. Saved Nuseed over $180K/year by building an in-house digital marketing capability for Global and U.S. & Canada regions, while also doubling capacity. This involved building an international team of internal reports and freelancers, developing strategic marketing plans, implementing new internal marketing processes, deploying new marketing automation technologies, and overseeing tactical marketing campaign execution. • Significantly enhanced lead acquisition initiatives through growth marketing strategies with a combined $350K ad spend. Determined average customer LTV and tested audiences, landing pages, creative and copy to establish benchmarks and optimize ROAS. Rebuilt the Nuseed website (nine country Wordpress multi-site) leading to enhancements in online U/X and automated CRM integrations with Zapier. Revamped content library with UGC and freshly produced video creative featuring a variety of angles/hooks and social proof testimonials, increasing conversion rates by 221% YoY. Show less

• Completed a five-year tenure as a Canadian Armed Forces Intelligence Operator with comprehensive training in all phases of the intelligence cycle: collection, processing, analysis, dissemination, and planning.• Demonstrated excellence in teamwork, leadership, and public speaking through consistent high performance ratings in related training evaluations.• Maintained a valid level III (TOP SECRET) federal security clearance throughout my military service.

• Collaborated as a key communication liaison between the Canadian Armed Forces personnel and Ukrainian Armed Forces across multiple levels of seniority, contributing to the success of an international training mission• Instructed and assessed basic to intermediate leadership course materials in Ukrainian for non-commissioned officers at various military academies, representing three distinct military branches (Marines, Army, Airforce).• Took the lead in establishing a joint initiative… Show more • Collaborated as a key communication liaison between the Canadian Armed Forces personnel and Ukrainian Armed Forces across multiple levels of seniority, contributing to the success of an international training mission• Instructed and assessed basic to intermediate leadership course materials in Ukrainian for non-commissioned officers at various military academies, representing three distinct military branches (Marines, Army, Airforce).• Took the lead in establishing a joint initiative between the Canadian Armed Forces and the Ukrainian Leadership Academy at the request of Task force Commander. Show less

• Promoted into a role responsible for developing growth marketing campaigns for major events including K-Days and the Canadian Finals Rodeo and venues including Northlands Coliseum, formerly the world’s 26th busiest arena (Pollstar Rank ‘13) once home to the NHL’s Edmonton Oilers. • Implemented growth strategies with an annual $200K ad spend that saw a 65% increase in social followers across brands, nationally trending campaigns and upwards of a 744% increase in video content engagement… Show more • Promoted into a role responsible for developing growth marketing campaigns for major events including K-Days and the Canadian Finals Rodeo and venues including Northlands Coliseum, formerly the world’s 26th busiest arena (Pollstar Rank ‘13) once home to the NHL’s Edmonton Oilers. • Implemented growth strategies with an annual $200K ad spend that saw a 65% increase in social followers across brands, nationally trending campaigns and upwards of a 744% increase in video content engagement YoY.• Invited to speak at the prestigious iMEDIA Social Media Conference (Link below). Show less