Sarah Tower-Richardi Email & Phone Number

Boston, MA, US

Boston, Massachusetts, United States

• Manage logistics for all online projects, including through email and text-to-web campaigns:
• Coordinate field timelines and sample sends in conjunction with vendors, and implement and monitor quotas
• Lead programmer for web-based surveys, using the software Alchemer
• Responsible for creating data tables in WinCross for over 95% of the firm’s projects
• Analyze data in IBM SPSS Statistics, primarily through crosstabulations and regressions
• Ensure data integrity through data cleaning, quota management, weighting, and meticulous proofing of all client facing materials

Boston, Massachusetts, United States

• Worked on all aspects of quantitative and qualitative research projects from questionnaire development through data collection, analysis, and presentation
• Programmed and tested surveys for logic, grammatical errors, and other inconsistencies
• Analyzed data in IBM SPSS Statistics and Microsoft Excel, primarily through crosstabulations and regressions
• Ensured the highest degree of quality control on all aspects of project work – including proofing questionnaires, memos, presentations, and data tables

Greater Boston Area

• Assessed ongoing member acquisition efforts using complex Microsoft Excel workbooks and formulas in order to deliver reports to team members with updates on recruitment status and community composition
• Managed large respondent level data sets for multiple ongoing projects, primarily through Microsoft Excel
• Maintained up-to-date consumer profiling data for hundreds of online community members
• Managed vendor communications with multiple companies – assisted in technical set up, provided ongoing updates
• Calculated incidence and conversion rates to determine feasibility
• QA'd surveys, determined logic flow, implemented and monitored quotas

Portsmouth, New Hampshire, United States

• Adept at using Microsoft Excel and statistical software packages (SPSS) to conduct analyses, statistical testing and modeling, including ad hoc analysis, on multiple data sets in order to interpret data patterns.
• Synthesized and queried data sets, cleaned and weighted data, created pivot tables and models, wrote syntax
• Created and improved online dashboards that provided immediate, actionable consumer-driven insights relating to client specific queries
• Efficiently developed client-ready reports that effectively communicated findings, primarily through Microsoft PowerPoint
• Provided actionable results in a variety of key verticals including CPG, financial services, retail, and fashion while demonstrating sensitivity to the needs and priorities of diverse industries
• Managed complex vendor and partner relationships with multiple companies to coordinate a streamlined research process

Spatial Cognition Lab At Tufts University

• Designed, ran, analyzed, and authored manuscripts of original research:-- The influence of subliminal messages on behavior (published)-- How subconscious beliefs motivate decision making (published)-- Implicit.
• Managed online participant recruitment
• Successfully scheduled many participants for several co-occurring studies

Cognitive Control Laboratory

• Presented own research at national conferences: Vision Sciences Society Annual Meetings
• Designed and performed experiment, analyzed and interpreted data, and wrote manuscript on project that studies how the location of an object affects response time
• Wrote Institutional Review Board applications for ethical review; All were approved
• Trained two new research assistants
• Responsible for general set-up and management of experiments; tested behavioral subjects in various MATLAB based experiments

• Used online resources to help the post-production team with marketing and publicity

• Worked in Dr. Nancy Kanwisher's Laboratory in the Department of Brain and Cognitive Sciences
• Developed research project that looked at our ability to remember objects that appear in a specific location, using eye-tracking technique
• Created and wrote research proposal for competitive fellowship; received funding