After being made redundant from my role with Peter's Food Service, I took a short-term interim role in Reading with the leading technology distribution company Avnet. I was responsible for B2B campaign development, agency liaison, and budget control for the HDS, NetApp, Commvault, and Amazon Web Services information technology brands.

I was responsible for developing and implementing multi-channel marketing campaigns to promote the Peter’s range of savoury pastries throughout the UK.Duties included:• Marketing planning and implementation• Agency management (creative, PR, digital, and experiential)• Project management• Compiling management reports• Analysing market data• Social and digital media management• Developing local and national PR content, and communications plans• Budget management• Brand management• Overseeing PR and CSR activity• NPD support, including packaging developmentAchievements included:• Developed and implemented the award winning multi-channel Peter’s Welsh Rugby Heroes campaign • Managed to 2016 April Fools' campaign, which generated 100k social reach, 10k video views and national broadcast media coverage within twelve hours• Oversaw the re-brand of Peter’s in 2015, managing suppliers, costs and quality of re-brand materialsUnfortunately, due to cost cutting measures, I was made redundant from my role at Peter's Food Service Ltd.

My role was tasked with raising awareness of events throughout the year, in order achieve planned footfall, advanced ticket, and hospitality revenue targets. Duties included:• Marketing planning and implementation• Project management• Agency management (PR, media buying, creative, digital)• Brand management• Coordinating sponsorship activity • Event planning and management• Geo-Demographic analysis• CRM and direct marketing• Social and digital media• Conducting PR activity Achievements included:• Planned and delivered multiple regional multi-channel campaigns including the summer concert race nights, which sold-out prior to the event; a first for this fixture• Created a new marketing strategy for the Coral Welsh Grand National, which delivered a record crowd of over 12,000; 20% up on previous years, and a 35% increase in advance ticket sales• Structured a ‘digitally and socially anchored’ campaign strategy, to drive responses to point of purchase and provide accurate campaign analytics

As Marketing Manager, I was tasked with managing all marketing activities for the new shopping centre in Hereford, in order to attract target levels of footfall, communicate the centre’s USPs, and establish the centre within the region. I worked closely with the landowner, British Land, and tenants (retailers, supermarkets, restaurants, leisure providers, and cafes), to structure ongoing marketing campaigns, PR activity, and events.Achievements included:• Contributed to the development of the Old Market brand and visual identity• Contributed to the successful launch of the centre, which consistently achieved in excess of 120k visitors per week, and won a BCSC Gold award in 2014 • Developed the launch and annual marketing strategies• Oversaw the launch event, which delivered in excess of 200k footfall over 3 days• Developed the post-launch phase marketing budget and seasonal campaign structure• Liaised with tenant’s central marketing departments (i.e. Arcadia Group, Debenhams, Waitrose, etc) to influence planning and deliver localised content• Managed social media accounts for the centre and generated engaging content• Served as a member of the senior management team at the centre• Managed creative, PR, and event agencies, compiling detailed briefs and managing progress• Liaised with the media buying agency, to deliver targeted campaigns and maximise ROIUnfortunately, whilst I greatly enjoyed the role, the commute was typically 2 hours each way, which proved to be untenable.

My role was tasked with promoting Robert Price, south Wales’ leading independent builders’ merchants, to target market sectors throughout the region. I managed all marketing activity for the business and each of the twenty branches across the region; delivering local and national level campaigns to maintain mindshare, generate demand, and promote core products, seasonal lines, and promotional offers. I regularly visited each branch in the group, working with the manager and staff to ensure that standards were maintained, opportunities were maximised, and that the customer experience was consistent. • Managed the annual group and branch marketing strategies, budgets, and seasonal campaign plans• Managed external creative, digital, and media buying agencies • Localised marketing material for branches (leaflets, outdoor, radio, press, and digital)• Oversaw the customer experience for each branch, in order to maintain ‘retail orientated’ trade counter environments, engaging showrooms and displays, and inviting branch frontages• Regularly travelled between branches to implement group initiatives and work on local projects• Oversaw all corporate social responsibility activities• Liaised with suppliers regarding merchandising, staff training, and promotions• Managed the annual ‘Building Bonanza’ trade show exhibitions• Developed the new Robert Price web site structure• Oversaw the launch of new branches and acquisitions• Contributed to a successful tender submission for £70 million / 10 year public sector contract• Oversaw the Robert Price sponsorship of Newport RFC and the Newport Gwent Dragons• Responsible for leveraging sponsor rights and brand activation activities

I was tasked with promoting the corporate and product brands to both B2B and end user markets. I worked closely with NPD colleagues to develop innovative product solutions and drive incremental growth through vertical markets and maximising customer value.I structured campaigns aimed at direct B2B customers (electricians’ merchants, DIY out of town stores, builders’ merchants, wholesalers) to ensure that products were effectively distributed, ranged, and merchandised. I also structured B2C ATL campaigns and delivered frequent communications to effectively ‘pull’ sales through the distribution network and fill the sales funnel.• Managed the annual marketing plan and budget for both national and international markets• Worked with distributors to promote brand and product details, train staff, and ensure that products were appropriately represented• Delivered numerous B2B and B2B2C campaigns, including a stock and merchandise promotional offer which delivered in excess of £400k additional turnover• Managed the delivery of the annual product catalogue and digital presence• Built a database of B2B and B2C customers, and conducted regular direct mail activity• Contributed to the successful submission for a Queen’s Award for Innovation in 2010• Worked with international agents to open new export markets