Yen Boucher Email & Phone Number

New York, NY, US

• Lead and execute field marketing and ABM programs for the West region, driving pipeline and revenue growth in collaboration with sales teams.
• Develop and manage diverse demand generation campaigns, including events, webinars, and integrated marketing efforts, with a focus on both virtual and in-person environments.
• Analyze program effectiveness, optimize strategies, and present actionable insights to improve sales cycles and engagement across multiple geographies.

• Collaborate with cross-functional teams to plan and execute over 10+ in-person events including sales kickoff, sales quarterly business review, trade shows, conferences, and community meetups
• Develop and implement pre-event marketing materials, such as email campaigns, social media posts and promotional content to increase ICP booth visits and secure prospect meetings
• Analyze post-event metrics and ROI of marketing campaigns and events to optimize strategies and drive continuous improvement

• Led the onboarding process for 47 new hires by conducting engaging orientation sessions – introducing new employees to company culture, policies, and procedures

• Served as the main point of contact for 1,500 candidates throughout their recruiting journey, scheduling interviews, fielding questions, and tech support for video conferences

Cambridge, Massachusetts, United States

• Coordinated phone and virtual interviews with speed and efficiency, ensuring a seamless candidate experience.
• Maintained an up-to-date applicant tracking system, while handling all communications with professionalism and confidentiality.
• Collaborated with the team to refine recruitment processes continuously, enhancing overall efficiency and effectiveness.

Waltham, Massachusetts, United States

• Managed logistics and setup for commencement, ensuring smooth execution of all onsite event operations.
• Coordinated and confirmed internal and external bookings for campus events, ensuring seamless event scheduling.

• Managed all aspects of day-of wedding coordination ensuring client satisfaction through detailed planning, effective communication and vendor management
• Increased wedding bookings by 20% through targeted marketing campaigns and strategic partnerships
• Supervised and trained event assistants to ensure efficient coordination, high-quality service, and adherence to event timelines

Boylston, Massachusetts, United States

• Managed and coordinated all aspects of wedding ceremonies and receptions, including booking, vendor coordination, and day-of event supervision, while also supporting other social and corporate events.
• Handled client communications, generated proposals, secured contracts, and ensured timely payments, while also networking with vendors to enhance client experiences.
• Oversaw event logistics, including floor plans, staff training, and inventory management, and provided fiscal accountability through budget management and post-event evaluations to improve operations.

Newton, Massachusetts, United States

• Coordinated and executed trade shows, managing logistics, vendor partnerships, contracts, and event materials, while tracking success metrics and collaborating with Marketing and Sales to align staffing and collateral.

Westborough, Massachusetts, United States

• Executed events and vendor promotions across BJ's locations, collaborating with departments to drive brand awareness through marketing and PR, while managing budgets, vendor relationships, and communications to ensure.

Westborough, MA

• Led the implementation and support of BJ’s Charitable Foundation grant process, including Cybergrants data conversion, funding approvals, training grant writers, event coordination, and managing communications to align.

Westborough, MA

• Managed sponsorship approvals, marketing ads, payments, contracts, and internal communications to ensure event deadlines and promotions were met across field and home offices.

Master'S Degree, Marketing

Meeting & Event Management Certificate

Bachelor'S Degree, Business Administration And Management, General