Tony Palermo Email & Phone Number

Ontario, Canada

Philosophy: “Numbers don’t lie. tracking every move is the key to improvement. Test, Learn, Apply, Repeat.”A digital marketing expert with over 10 years’ experience focussed on new business growth through customer acquisition. Throughout my career have worked with clients such as Distributel, Canadian Tire, JP Morgan Chase Bank, BMO, British Standards International (BSI), FirstOntario Credit Union, Explorers Edge, and others. Product agnostic working in both B2B, B2C and D2C. I focus on data to evaluate performance and make data driven decisions through a continuous cycle of “Test, Learn and Apply”. Recent results:• 2017 developed a successful e-commerce direct to consumer program for the grocery industry that provided a competitive advantage to the manufacturer.• 2018 improving the performance of a North America focussed B2B client by 300%. • 2019 Achieved a 90% performance improvement for a new client previously managed by another digital agency.• 2019/2020 – 80% improvement in digital lead generation for a new client previously managed by another digital agency despite market disruptions from the worldwide pandemic.I originally began my marketing career in 1996 developing business retention and acquisition programs for Bell, Molson, Telus, Purolator, Xerox and U.S. power companies. I was instrumental in pioneering B2B and B2C loyalty marketing programs and was the former Director of Loyalty at the Canadian Automobile Association. My extensive sales and marketing experience, coupled with the latest in online digital marketing tools, provide the ability to generate significant sustainable results.

Burlington, Ontario

Digital marketing strategist and account manager for SEM, SEO, Social CRM,Lead developer of digital marketing strategies and campaigns for customer acquisition for immediate and long term growth. Responsible for campaign strategy, development, implementation, data collection, analytics, campaign optimization and results.Lead loyalty, customer acquisition and retention specialist on the Oakport Media Group, WhiteCloud Marketing and MavenSocial senior management team.

Client solution provider responsible for developing new markets and product applications for prepaid card and loyalty program applications for North American operations.

Responsible for the direction, development and growth of CAA Loyalty Program in Ontario.

Developed and managed B2B loyalty programs for major corproations. Successfully managed and expanded a trade focused marketing program for Molson Canada and Benson and Hedges. Responsibilities included program development, product procurement, offer development, fulfillment, promotions and communications.Developed and managed partnerships with Marsh Canada, GE Capital, Molson Canada, Benson and Hedges, Bell Express Vu, Direct Cash, Toshiba Electronics, Sharp Electronics, and Imperial Oil. Assisted in developing an innovative go to market strategy for the Canadian insurance industry. Playing a key role in conducting project research, developing vertical markets, modeling financials and sales projections that resulted in a new joint venture business for EMS.