Lead Ecommerce growth, own DTC P&L and CRM marketing on largest portfolio Skincare brand ($1B+)Business product owner for website content, merch, email, text, Skin360 U.S. app, and loyalty•Developed 3-year business op plan and roadmap to grow DTC by $30M+, ecomm growth by 20%•Team leader•Enable retail media optimization (Amazon, Target, Wal-Mart, Ulta)•Launched national media campaign landing pages, MyNeutrogena Loyalty, EDLP strategy, and CDP MVP use cases for At-Risk consumers and Recent Purchasers•Met 2022 DTC forecast despite significant re-org, 2nd-best holiday in Neutrogena DTC history

Lead the following across all 26 Skin Health & Self Care consumer brands (U.S.):-Engagement & Retention (1PD, Lifecycle marketing) Strategy and execution-Ecomm Acceleration and Capability Building (Where to Buy, DTC, social commerce)Select Accomplishments: •Led CRM and 1PD strategy & execution for all Self-Care & Skin Health brands, shaping roadmap to deliver on brand growth ambitions across web/app, email/SMS, social media & loyalty. Evangelized importance of 1PD and CRM and worked across the aisle, set 2022 target and partnered with Analytics team to determine CLV of 1PD•Co-Led CDP decisioning & pilot, including business case, use case creation and socialization for all J&J Consumer brands, including Neutrogena, as part of Core Team•Transformed team of 3 into leading team of 11 including UX designers, developers, and technical campaign managers to deliver 100+ email journeys, 12+ lead gen campaigns, 15+ lightboxes. Increased acquisition 3x and engagement 2x•Piloted ecomm capabilities – Where To Buy (e-tail), Shoppable.com, social commerce, DTC•Enabled successful lifecycle marketing (data acquisition, merging paid & owned channels, user journey & audience builds, consumer retention) to increase CLV by 30%+ across brands•Represented Consumer Experience Organization as Junior Talent Link rep

Strategized and managed Digital and Brand/Traditional Marketing as well as Ecomm across 3 brands (J. Crew, Factory, Madewell) to design, evaluate and execute business objectives with leadership team. Responsible for business case development, P&L analysis, ROI evaluations, channel demand mgmt, A/B testing, conversion & incrementality with owned and paid channels. Developed business cases, ROI evaluations, channel demand management, project management, analyzing reports, and budget decisions based on ROI, A/B testing evaluations, conversions, incrementality, etc.Drove initiatives for ad/media agencies (incl. search and social), programmatic technology, email (incl. trigger), text, CRM capabilities, customer insights and analytics / research tools and database platforms, traditional marketing and PR productions (incl. celebrity seeding), OOH, experiential activations, loyalty initiatives, site enhancements / ecomm platform and system integrators, affiliates, and traditional ad placements / buys, and MTAParticipated in Chapter 11 restructuring while shaping longer term digital roadmaps and day-to-day execution.

-Lead cross-functional teams on strategic projects to increase bottom line impact, and implement value generation through demand management and process improvement-Created processes for Brand Marketing teams to evaluate spend proposals and business cases -Created qualification and bidding process for all monthly window displays, leveraging templates/tools in order to realize ROI improvement while maintaining creative integrity

- Worked on a large discount retailer's store labor model business case- Led workforce assessment of skills/roles at Fortune 50 financial services CTO organization (5000+ people)- Created future discount cash flow model weighing benefits between 2 major ERP system implementations for Fortune 500 wholesale retail client- Built a dashboard to assess financial leakage via an end-to-end pricing project, mapping out financial backend processes- Analyzed 6 call center BU’s across benefits, costs, and process at a P.E. healthcare portfolio company- Supported stand-up of information cybersecurity organization at a Fortune 40 retailer- Supported operational improvement program, which quadrupled development capacity from the prior year and doubled speed of releases, by driving adoption and supporting project management of 100+ deliverables across 13 onshore and offshore functional teams at a multinational Fortune 40 discount retailer- Led 2 workstreams at large integrated healthcare firm as interim transition management- Supported pre-carve out and deployment of IPO / Master Limited Partnership at a petroleum distribution company; focused on B2B process improvement and supervised 3-person team during SAP roll-out phase- Identified ~$7M in annualized savings within IT, Fans and Electrolytic Capacitors workstreams for an international portfolio company of large American P.E. firms for 7 months in Asia- Identified $20M+ in annualized savings at large $45B consumer electronic retailer, working directly with the CIO and IT Leadership Team to source strategically IT professional services, hardware, software- Supported a Kaizen Sourcing project for a power transmission equipment distributor, conducted analysis on $1B+ in spend; identified $2M in projected savings across 150+ business units within a 6-month timeframe- Co-led on-campus recruitment efforts for Chicago office and East Region Team

- Conducted cross-organizational interviews with market team leads; synthesized results into a proposal for relating best practices and connecting the international markets more efficiently- Led interns’ social media project research and developed corporate communications

- Authored an approved to publish 50-page comparative study on corporate social responsibility in America, China, and India; collaborated with academics and professionals- Consulted for a business project, advising on a proposal to improve a company’s brand and image; conducted periodic evaluations of their progress and liaised with team to develop viable strategies