Oversaw the development, execution, and optimization of comprehensive growth marketing programs, including email campaigns, webinars, Google and LinkedIn advertising, and executive events, to drive pipeline creation and customer engagement for a $1B AI-driven CX solutions provider.

Led the launch and growth of an AI and IoT healthcare technology company in stealth mode, focusing on reversing Type 2 diabetes. Developed the go-to-market (GTM) framework, implemented advanced technology, and crafted B2C and B2B brand positioning, resulting in 397 patients across 4 cities during the initial rollout.

At Jasper, which was acquired by Cisco, I scaled the enterprise product marketing team during a period of rapid revenue growth—from $35M to $105M at time of acquisition. Starting with support for direct enterprise sales team, I expanded the team to support channel sales and strategic partnerships, including Cisco’s distributors and solutions partners. This growth required building a robust PMM foundation, capable of addressing evolving GTM strategies and scaling support for multiple sales motions. Defined and executed go-to-market plans by identifying target industries and stakeholder personas across F100 companies and mid-markets. Collaborated with cross-functional teams to design and implement messaging strategies tailored to specific buyer journeys, from need recognition to purchase decision.

Responsible for corporate and product positioning. go-to-market strategy and PR/analyst relations for multi-million dollar software subscription and services business. Key accomplishments:• Established Palamida as market leader in new application security market segment “software composition analysis"• Developed all content for product support, including white papers, collateral, sales tools, and web materials -- resulting in 1,700 new leads per quarter• Crafted and executed webinar and other demand generation programs, with average results increasing web site traffic 9x• Catapulted product brand to industry leadership by closing key customers including Microsoft, Cisco Systems, and Avaya and maintaining 90% customer renewal• Secured angel and Series A investment from Hummer Winblad and WaldenVC• Hired CEO and key executive team members, growing company to 45 employees and 30 consultants and directly managing marketing and operations team of 6