The Emerging Leaders Syndicate (ELS) is an invite-only, professional community bringing together the best minds in go-to-market who are interested in venture capital.

Built and manage marketing, sales, customer success and operations functions for Homesnap.

Helped build and grow a successful revenue engine at Homesnap. Now working to scale out our processes and diversify revenue streams.

Helped drive over 3x growth in the company's key engagement metrics in first 6 months. Developed and implemented numerous systems designed to draw users into Homesnap and convert them into regular users.Maximized company leverage by focusing on initiatives that could be built once and turned into an ongoing system for driving engagement. Examples include drip email campaign to vulnerable users, evergreen video content and instructional webinars.

Responsible for developing new ways for businesses in Washington to connect with consumers via non-display advertising based solutions. I hired a team to build out the first two projects for New Ventures. In Oct 2010, that team launched The Washington Post's daily deal business, called The Capitol Deal, which became a thriving, popular daily deal site in the Washington DC region. In 2013, I successfully negotiated a license agreement with Travelzoo to operate the site, which resulted in a significant improvement in the net contribution of the business. In Jan 2011, we launched Service Alley, a free website for consumers to find and rate home service providers near them.

I managed through the most difficult transition in Classifieds history. We focused on the most impactful initiatives and outperformed the industry by 8-10% during our tenure. Growth products initiated in the early part of my tenure resulted in a Q1 2010 performance of +8.2% over budget. I also spearheaded several online growth initiatives, including partnerships with Trulia.com and ResponseLogix.

I negotiated with the three major movie theater companies in the market and successfully grew key movie directory advertising revenue by 7% when many major newspapers were giving concessions or giving the directory away for free.

Founded and ran ServiceAlley as a startup within The Washington Post. ServiceAlley helped consumers find, contact and rate home service providers (handymen, plumbers, etc).Acted as General Manager and Chief Product Officer - structuring our product plan for daily, weekly, monthly and long-term code pushes. Ran regular scrum meetings and used the agile development methodology. Our process allowed for the balance between the need for daily, short-term code pushes as well as longer-term development projects.Implemented multiple feedback loops to drive improvements after product launches, and designed a multi-stage process to determine whether to pre-test a concept before launching or launch and test a concept.