ABOUT MEI lead multi-disciplinary teams at the intersection of strategy, design and development, crafting innovative, customer-centered products and experiences that stand out in competitive and emerging markets. My experience spans consumer technology including IoT and wearables, med-tech, FMCG and packaging, and I am deeply committed to creating products that people love while nurturing environments where teams can thrive and be proud of their work.HOW I WORKMy approach blends collaboration, critical thinking and creative exploration. I embed customer insights into the development process, leveraging market research, iterative ‘test-and-learn’ methods, and usability studies to inform decisions. By balancing strategic clarity with design management, I help teams navigate uncertainty and focus on delivering meaningful, impactful solutions.BRIDGING STRATEGY WITH EXECUTIONI have extensive experience leading complex product programs, across trend forecasting, opportunity identification, initial concept design and value propositions, to technical detail for manufacture. My work involves creating alignment with stakeholders in upper management and with teams across strategy, design, tech, engineering, internal and external partners. I thrive on defining competitive advantage, building actionable roadmaps, and shaping strategic product goals that guide teams to success.COLLABORATION & LEADERSHIPIn my view, the best products emerge from collaboration and combined perspectives. Working closely with talented teams, I drive compelling product experiences across physical and digital touchpoints, and as a leader, I prioritise mentorship and team development, creating environments where people are empowered to grow and support each other.DESIGNING FOR IMPACTI believe great design does more than just solve today’s problems or ‘pain points’ - it shapes tomorrow’s aspirations. Products that resonate go beyond functionality; they create emotional connections, offer novelty and redefine expectations of how we relate to each other, to technology and to the world. This belief extends to driving sustainability in the design process, pushing for solutions that are not only relevant and grounded in purpose, but also minimise environmental impact.THE BIG PICTUREThroughout my career, I have shaped award-winning products for global tech companies and startups. By integrating strategic vision, thoughtful design, and user insights, I help organizations achieve their goals and set new benchmarks, building business value for scale.