Tony Goodman Email & Phone Number

Hampton, Virginia

Hampton, Va

Responsible for aligning departments towards company's initiatives. Manage annual planning and execution of plans. Oversee the marketing, merchandising, sales, and repair departments.

Hampton, Va

Responsible for developing and executing our company's marketing strategy as well as in-store merchandising and customer experience.

Role:-Lead the category management and shopper insights team.-Serve as lead for Walmart and Target's category management needs.-Develop and implement a Shopper Marketing platform at Perdue.Responsible for:-Institutionalizing category management at Perdue and bringing alignment to its role within company.-Facilitating training and usage across multiple IRI platforms such as Market Advantage, Consumer and Shopper Insight Activation, and ShopperSights.-Assisting the Walmart and Target teams in strategic category conversations.-for all planning around shopper marketing initiatives and budgets.Working with:-Sales, Consumer Marketing, and Trade Marketing across category management and shopper initiatives.

Managed trade spending and pricing strategiesCreated fact based selling stories Managed new product introductions and existing product distribution gaps

Managed Trade Spending and Pricing Strategies across multiple brands.Managed distribution targets and new product development goals.Used IRI/Nielsen to create fact based sales presentations.

Managed the smoked sausage and lunch meat brandsResponsible for new product introductions across the two categories

Schedule production of productAssisted in P&L responsibility

Analyzed trends in areas such as costs, pricing, revenue, and profitability

Master Of Business Administration (Mba)

Activities and Societies: Beta Gamma Sigma Honor Society

Bachelor Of Arts (B.A.), Finance

Graduate Gemologist