Do you like stories? I love hearing them, just like most people. Only I've always enjoyed telling them too and I know storytelling and content strategy can help improve many aspects of your business.Today I run agency Collective Content and the team here works exclusively for B2B technology companies. I'd like to think we take away a fair amount of pain, if you're a tech marketer. Does that sound like you?If you'd like to know a little more about me, in my previous life I was a publisher and editorial director at CBS Interactive UK and CNET Networks UK, running editorial teams. Before that I was an award-winning editor/reporter at Silicon Media Group. Publications I’ve looked after include business and management publication BNET UK, business technology titles silicon.com and ZDNet UK (www.zdnet.co.uk), CNET UK and gaming title GameSpot UK.In 2012 I released a book – Everything In Moderation: How to chair, moderate and otherwise lead events. As you might guess from that, I’m an experienced public speaker, presenter and conference organiser/chair/moderator.In 2006 I created atlarge.com, a peer-to-peer community site for business travellers and forerunner of services such as Findery, Foursquare and Jiwire.Follow me on Instagram and X at @tphallett, check out the Collective Content website (http://collectivecontent.agency/) and you can find me blogging (http://collectivecontent.agency/blog/ and at http://tonyhallett.medium.com).How’d it all start for me? Here’s a post about my big break https://tonyhallett.medium.com/2-lessons-from-my-leap-into-content-1990s-style-3e0d73886497 Specialities: Content marketing, digital content strategy, copywriting, helping sales and marketing teams achieve their goals, public speaking/presenting, B2B and consumer content and strategies.
Listed skills include Copywriting, Blogging, Content Strategy, Online Publishing, and 31 others.