Tony Hallett

Tony Hallett Email and Phone Number

Content marketing and strategy | Founder and MD at agency Collective Content @ Collective Content
london, greater london, united kingdom
Tony Hallett's Location
London, England, United Kingdom, United Kingdom
Tony Hallett's Contact Details

Tony Hallett personal email

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About Tony Hallett

Do you like stories? I love hearing them, just like most people. Only I've always enjoyed telling them too and I know storytelling and content strategy can help improve many aspects of your business.Today I run agency Collective Content and the team here works exclusively for B2B technology companies. I'd like to think we take away a fair amount of pain, if you're a tech marketer. Does that sound like you?If you'd like to know a little more about me, in my previous life I was a publisher and editorial director at CBS Interactive UK and CNET Networks UK, running editorial teams. Before that I was an award-winning editor/reporter at Silicon Media Group. Publications I’ve looked after include business and management publication BNET UK, business technology titles silicon.com and ZDNet UK (www.zdnet.co.uk), CNET UK and gaming title GameSpot UK.In 2012 I released a book – Everything In Moderation: How to chair, moderate and otherwise lead events. As you might guess from that, I’m an experienced public speaker, presenter and conference organiser/chair/moderator.In 2006 I created atlarge.com, a peer-to-peer community site for business travellers and forerunner of services such as Findery, Foursquare and Jiwire.Follow me on Instagram and X at @tphallett, check out the Collective Content website (http://collectivecontent.agency/) and you can find me blogging (http://collectivecontent.agency/blog/ and at http://tonyhallett.medium.com).How’d it all start for me? Here’s a post about my big break https://tonyhallett.medium.com/2-lessons-from-my-leap-into-content-1990s-style-3e0d73886497 Specialities: Content marketing, digital content strategy, copywriting, helping sales and marketing teams achieve their goals, public speaking/presenting, B2B and consumer content and strategies.

Tony Hallett's Current Company Details
Collective Content

Collective Content

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Content marketing and strategy | Founder and MD at agency Collective Content
london, greater london, united kingdom
Employees:
10
Tony Hallett Work Experience Details
  • Collective Content
    Managing Director
    Collective Content Nov 2011 - Present
    London, United Kingdom
    Great marketing depends on great content. And the best content involves telling stories. Your stories.How are we qualified to help? Most of us here have worked in journalism. More recently our creativity draws on all kinds of disciplines – as novelists, musicians, photographers, PR leaders, comedians, table-top role players and more. What we have in common is our love of good stories – hearing them and working as a team to tell them. Everyone loves a good story. And in a world of noise, this is the way to cut through. We also talk about the ‘hero’s journey’. You may have heard of that. Archetypes in storytelling have been around forever. We master them, for you.And we don’t only tell your stories. We consider your own hero’s journey and make you successful – the person whose understanding of content marketing leaves a legacy when you move on (because we all move on someday), whether it’s a content programme or key assets that go on working for your organisation for years.All of this matters because your content starts conversations with your prospects and customers. This content builds trust, then drives sales – and ultimately more success for your business.We’ve been doing this for over a decade, mainly for B2B technology companies. Our in-house team across four continents comes with a couple of centuries of experience. Make that millennia, if we include our network of freelance Collectivists – the goal from our origins being to give you the right people, with the right expertise, in the right language and place. The clue is in our name.What’s your story? We’d love to hear from you – here on LinkedIn or drop us a line at info@collectivecontent.agency .Collective Content (UK) was launched in January 2012 by Tony Hallett. He is now MD.
  • Xpointo Media
    Content Director
    Xpointo Media Apr 2013 - Dec 2022
    Singapore
    Part of top team at Xpointo, I spearheaded our content services for B2B and B2C brands.For every organisation that has something worth saying, we help them say it well – taking smart, sustainable communications to the next level. Xpointo is an integrated digital marketing company with work spanning across social media initiatives, content marketing projects, campaign development, marketing automation deployment, medium to large complex web or mobile app builds, and performance marketing initiatives.  We work with a diverse portfolio of exciting brands including blue-chip global brands and digitally-forward SMEs across the Asia-Pacific region. Xpointo Media is Collective Content’s APAC partner agency, headquartered in Singapore.
  • Cbs Interactive Uk
    Publishing Director, B2B
    Cbs Interactive Uk Mar 2010 - Nov 2011
    Overseeing B2B publications in UK - ZDNet UK, silicon.com and BNET UK.
  • Cbs Interactive
    Editorial Director, Uk
    Cbs Interactive 2008 - Mar 2010
    Headed editorial across all CBSi's UK publications, covering a number of well-known B2B and consumer titles and developing the careers of 30+ journalists.
  • Cnet Networks
    Editorial Director
    Cnet Networks Aug 2002 - Mar 2010
    In this role I spanned the company's B2C as well as B2B publishing operations. That meant tremendous insight into the world of consumer tech through the giant CNET brand but also working on innovative content and commercial approaches for the world of gaming, through gaming media leader GameSpot.
  • Cnet Networks
    Editor, Silicon.Com
    Cnet Networks Jul 1998 - Oct 2007
    Founder editorial team member, from spring of 2003 head of all content and team of reporters. Experience contributing to mainstream business TV and CNET Networks UK strategy. Part of global team of journalists and managers and chair of silicon.com editorial board.
  • Silicon Media Group
    Reporter
    Silicon Media Group 1998 - 2000

Tony Hallett Skills

Copywriting Blogging Content Strategy Online Publishing Content Marketing Digital Media Digital Marketing Public Speaking Ebooks Web Video Publishing Product Development Product Launch Digital Strategy Business Planning Ghostwriting Social Media Outreach Digital Publishing Editorial Managing High Performance Teams B2b Marketing Media Law Hiring Online Video Moderating Consultancy New Business Launch E Books Book Writing Business Integrated Marketing Journalism Magazines Management

Tony Hallett Education Details

Frequently Asked Questions about Tony Hallett

What company does Tony Hallett work for?

Tony Hallett works for Collective Content

What is Tony Hallett's role at the current company?

Tony Hallett's current role is Content marketing and strategy | Founder and MD at agency Collective Content.

What is Tony Hallett's email address?

Tony Hallett's email address is tp****@****ail.com

What is Tony Hallett's direct phone number?

Tony Hallett's direct phone number is 415-344*****

What schools did Tony Hallett attend?

Tony Hallett attended University Of Sussex.

What are some of Tony Hallett's interests?

Tony Hallett has interest in Economic Empowerment, Civil Rights And Social Action, Education, Environment, Science And Technology, Human Rights, Arts And Culture.

What skills is Tony Hallett known for?

Tony Hallett has skills like Copywriting, Blogging, Content Strategy, Online Publishing, Content Marketing, Digital Media, Digital Marketing, Public Speaking, Ebooks, Web Video, Publishing, Product Development.

Who are Tony Hallett's colleagues?

Tony Hallett's colleagues are Becky Thompson, John Oates, Aled Herbert, Julian Heathcote Wright, Andrew Smith, Shirley Siluk, Daine Lindsay.

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