Thomas Pham Email & Phone Number

Sterling, IL, US

• Notable Clients: Keurig Dr. Pepper | Pepsi | Gap | Land’s End | Loreal | McKesson | J&J | Dell
• End-to-end support for 3+ teams by defining, building, implementing, and tracking KPIs, roadmaps, and processes for enterprise clients on DTC channels and marketplaces (Amazon, Walmart, Target, Best Buy, Ebay Wayfair.
• Manage 360 degree of ecomm and marketing using Channeladvisor, Commercehub, SPS Commerce, and PIM
• Develop and implement strategic seasonal eCommerce strategy, roadmap, P&L across key retailer partnerships to achieve top and bottom-line results that align with company's overall business objectivesManage web.
• Develop macro industry reports analyzing data, interpretation, visualization, and extracting actionable insights using tools such as Excel, Tableau, Power BI, Looker
• Support global enterprise marketplace expansion including USA, LATAM, EMEA Accomplishments

Charlotte, NC, US

• Managed and developed team of 6 direct reports, spanning 3 business units accounting for 90% of brand sales
• Developed and owned Bermuda Sands omni-channel marketing strategy including GTM, 360 brand campaigns, and key product launches
• Led seasonal product purchasing including raw material working cross-functionally with planning, sales by analyzing historicals sales, pre-bookings, and projected sales growth for online, digital partners
• Responsible for build and implementation of project management infrastructure tools to streamline operations Accomplishments
• Hired, onboarded, and trained 4 direct global employees, creating SOP and weekly training sessions
• Helped 1 individual get promoted through consistent mentorship and training

• Developed and executed marketing and promotional strategy within SEM, Paid Social, and Organic channels
• Led e-commerce forecasting and annual operating plan development across digital partner accounts
• Provided analysis of channel including promotional and media performance and pro-forma modeling
• Led team/agencies in conversion optimization, email, SMS, paid, landing pages, upsell/cross-sell, and A/B testingAccomplishments
• 10% increase in ecommerce sales
• 25% increase in bottom line revenue through product and country consolidation

• Notable Brands Managed: Chase 54 | Equinox apparel brands | Shape Activewear
• Led a team of 5 in product development, sourcing, marketing and oversaw ad agency performance
• Drove ongoing Shopify Plus development and ERP integration alongside both internal and external developers
• Worked cross-functionally with retail partners, sales, to align retail/e-commerce plans with product commercialization, assortments, and online category management to reach business goalsAccomplishments
• Led bi-yearly product training for sales team of 15+ reps
• 30% increase in sales from LY, from new product category

Doral, FL, US

• Led team of 10 while overseeing seasonal brand direction for Callaway, creating merchandised product assortments for retail, DTC, digital, Amazon and e-commerce
• Worked cross-functionally with Business Units (BU) and Sales to align e-commerce/retail with BU priorities: product commercialization, assortment recommendations, competitive intel, and online category management
• Created go-to-market strategies for seasonal product launches, including project coordination, product merchandising, sourcing, marketing assets, uploading content, and working cross-functionally with retail partners
• Worked cross-functionally with IT, HR to create SOP for existing staff including 1-on-1 training for new employees, and mentorship of junior members on design, merchandising, planning, sales, ecommerce.
• Helped 7 individuals get promoted through consistent mentorship and training
• Ecommerce sales grew from 1% to 5% of total brand sales