Hang Pham Email & Phone Number

New York, Ny, Us

Create and lead the roadmap to improve homepage user experience using machine learning to drive $20M in business value. Lead end-to-end solutioning with technology, model, data, design, and UX research teams. Build the business case to secure support and sponsorship from product leadership and stakeholders across consumer and commercial business units. 0-to-1 Content Management System: Define product requirements and work closely with technology partners to build and deliver the first Content Management System compatible with the enterprise React framework that allows users to update content for the homepage without tech dependency.

New York, Ny, Us

Managed the centralized platform to orchestrate credit card decisioning for the US small & medium side business segment. Improved decision accuracy through continuous enhancement to the architecture, APIs, and business rules while maintaining satisfactory compliance rating. Lead the migration of the americanexpress.com homepage across 24 markets to a cloud-based application leveraging the enterprise React framework. Create the business case, manage stakeholders expectations, and improve speed to market for the homepage as one of the highest-traffic digital guest experiences. Supported the tech stack migration of the credit orchestration platform for US medium side business & start-up segment. Lead UI solution and facilitated discussions with partners across downstream model and database teams.Drive continuous enhancement to the user experience. Orchestrate collaboration across UX research, analytics, design, and technology while championing user empathy and business values.

Orlando, Fl, Us

Owned product roadmap and managed release schedule for the company's website, web forms, and web apps. Led front-end web re-design, migration, A/B tests, and on-going optimization to increase conversion rate and improve user experience.Worked closely with Marketing Acquisition teams (organic and paid channels), Content, UI/UX, Data, and Business stakeholders to prioritize product increments to meet business KPI's.Stack: Jira, Basecamp, Google Analytics, Salesforce, Salesforce Marketing Cloud, Drupal, Workfront, Google Suite

Venezia, Ve, It

Managed the company's website and newsletter. Oversaw content and creative asset development; managed release schedules to meet business goals.Managed marketing and creative projects. Planned and executed marketing campaign and brand activation across Creative, Sales, PR, and Social Media teams. Stack: Adobe Photoshop, Indesign, Illustrator, Dreamweaver, Sketch App, Microsoft Office 365, Google Docs, Sheets, and Slides, Google My Business (GMB), Microsoft Dynamics CRM, Wordpress, Mailchimp, Google Analytics, Google Data Studio, Dropbox, Box.com, Slack

Led the Creative and Retail teams to execute communications strategy to promote smartly designed, sustainable artisanal products. Produced content for the website, social media, press and printed marketing collateral.Worked between designers and craftsmen to develop exclusive collections for local retail and export to the US and EU markets.Managed manufacturing schedule and logistics for wholesale export to the US and EU markets. Represented the company at trade fairs.Stack: Adobe Photoshop, Indesign, Illustrator, Microsoft Word, Excel, Google Docs, Sheets, Slides, Wordpress

New York, Ny, Us

Managed the project to design and launch the studio’s website. Coordinated workflow between the web developers, copywriter and internal designers.Researched and proposed a plan to develop the company’s social media marketing on Pinterest and Instagram.Optimized the company’s Google Adwords.

New York, Ny, Us

Copenhagen, Capital Region Of Denmark, Dk

Dearborn, Michigan, Us

Bachelor Of Arts (B.A.), Business

Communications And Media Studies