Taylor P. Email and Phone Number
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PROFESSIONAL SUMMARYSeasoned Engagement Strategist with a successful 10+ year history of collaborating with leadership and leading creative teams to drive client acquisition, retention, and business growth in highly competitive market segments. Leverage strong communication, active listening, and interpersonal skills to engage with all stakeholders, inspire personnel, collaborate across cross-functional teams, and support leadership to meet core targets. Possess specialized experience leading marketing and engagement success within US-based healthcare environments. KEY QUALIFICATIONS• Consistent history of performance and contribution while working collaboratively with diverse stakeholders, fellow strategists, and members of diverse teams, including creative, organizational, and client engagement.• Drive enrollment and engagement by leading the development and execution of comprehensive strategic plans related to growth marketing and innovative B2B2C engagement. • Maximize ROI by expertly identifying best performing content and outreach strategies across email, direct mail, social media, landing pages, etc.• Foster and improve standout corporate culture by building high-performance teams through the attraction, training, and development of top talent. • Skilled at enhancing engagement and generating targeted results by gathering, analyzing, and interpreting key data.CORE COMPETENCIES • Strategic Planning & Execution• Brand Strategy & Marketing• Paid & Organic Social Marketing• Creativity & Innovation• Growing Existing Business• End-to-End Experience• Solving Complex Problems• Critical & Creative Thinking• Business Development• Communications• A/B & Multivariate Testing• Channel Impact Evaluation• Data-driven Decision Making• Strong Analytical AbilityTECHNICAL SKILLS• Microsoft Office 365• Oracle Eloqua• Salesforce Marketing Cloud• Tableau• Adobe Creative Suite
Rightway
View- Website:
- rightwayhealthcare.com
- Employees:
- 418
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Senior Director Of Member Marketing At RightwayRightwayBoise, Id, Us
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Director Of Member MarketingRightway Jun 2022 - PresentNew York, Ny, UsLeading member growth strategy to drive awareness and adoption of a better health care experience. While the American healthcare system grows more complex every day, I lead our efforts to help connect members with better care and more affordable prescriptions.
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Associate Director MarketingTeladoc Health Jan 2022 - Jun 2022Purchase, Ny, UsMarketing team lead over strategic Health Plan clients. -
Senior Manager, Member EngagementTeladoc Health Jan 2019 - Jan 2022Purchase, Ny, UsPromoted into expanded role leading team responsible for growth marketing for strategic health plan clients nationwide, focused on awareness, growth, and retention for all programs across telehealth and chronic care. Act as Engagement SME in all health plan lines of business (ASO, FI, Medicare, Medicaid, ACA).• Maximize B2B2C-focused engagement strategy, execution, and effectiveness by leveraging robust knowledge of health plan structures and barriers. • Increase adoption and expedite approvals by influencing strategic content direction and developing creative engagement processes, including campaigns, websites, presentations, member UI, etc.• Drive engagement at scale across the business book by automating initiatives through close collaboration with key leaders.• Meet targets and maximize resource allocation by partnering with the finance department to forecast and manage budgets.• Influence corporate direction and engagement strategy by providing thought leadership over initiatives and acting as critical Marketing SME on white papers, webinars, and sales decks.• Forge and maintain foundational partner relationships related to externally executed projects by understanding vendor needs, researching market trends, and providing best-in-class service experiences.
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Customer Marketing ManagerTeladoc Health Aug 2016 - Dec 2018Purchase, Ny, UsTransitioned into multifaceted role fulfilling a diverse spectrum of responsibilities within a start-up structured team to support engagement efforts across entire book of business (DTE, Health Plans, Broker, Reseller).• Optimized engagement campaigns by liaising across departments to isolate and resolve product, member experience, implementation, and data-related issues.• Developed unique HR employer toolkits to aide Teladoc campaign rollouts inside internal channels such as benefit websites, open enrollment materials, newsletters, break rooms, nurse lines, call centers, etc.• Instrumental in growing engagement by developing first plan sponsor initiative with employer HR and health plan leaders.
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Marketing Communications ManagerAscend Marketing Oct 2014 - Jul 2016Grapevine, Texas, UsFulfilled B2B Marketing Manager role developing marketing strategies (email, direct mail, social media, and landing page marketing) for Verizon Small Business to support acquisition, CRM, engagement, upsell, retention, and onboarding messaging. • Streamlined operations to prioritize workflow and production by leading daily interaction and collaboration between the external Verizon and internal creative teams.• Drove value by implementing branding and messaging plans that resonated with corporate values and objectives by engaging with the external marketing director to clarify message timing, targeting, and strategy.• Optimized client spend by supporting data-driven decisions and adjustments to marketing campaigns by creating and submitting analytical reports and recommendations. • Expanded reached and maximized ROI by building and managing a comprehensive paid Facebook social media campaign in close collaboration with the internal creative team. Acted as B2C Project Manager overseeing email, direct mail, and social media marketing processes through the daily management and direction of external Nationstar and internal teams.• Maximized service quality and performance results by prioritizing workflow and streamlining the allocation of resources and personnel. • Isolated emerging opportunities and proposed recommendations by sourcing secondary market research and identifying shifting market conditions.• Clearly communicated market advantage and unique value through standout creative and copy development. • Generated new revenue streams by developing and executing paid Facebook social media campaigns. -
Marketing And Sales ManagerCertapro Painters Nov 2008 - Feb 2014Audubon, Pa, UsActed as B2C and B2B Growth Marketing and Sales Manager overseeing email, direct mail, and social media marketing through the management of external vendors and internal resources.• Led overall growth initiatives to acquire new customers by developing and executing regional marketing strategy to residential customers and commercial businesses.• Executed targeted email and social media campaigns by managing digital platforms and developing data models to maximize reach and extend budget.• Enabled more scalable marketing campaigns by sourcing and managing vendors for creative development and direct mail production.• Managed inbound commercial RFP’s by preparing and pitching B2B sales presentations to mid-size employers.• Innovated testimonial and referral promotions to boost client retention and acquisition of new customers.• Acted as project manager of large commercial projects and directed grass root ambassador campaigns.• Maintained quarterly profit and loss, forecasting, and budgeting records.• Increased sales by over 300% in 5 years through new customer acquisition. -
Social Media Web AdministratorBebo 2007 - 2008San Francisco, Ca, Us -
Customer Service AssociateStarwood Hotels & Resorts Worldwide, Inc. May 2006 - Aug 2006Stamford, Ct, Us
Taylor P. Skills
Taylor P. Education Details
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The University Of Texas At AustinAdvertising -
The University Of Texas At AustinBusiness Foundations Courses
Frequently Asked Questions about Taylor P.
What company does Taylor P. work for?
Taylor P. works for Rightway
What is Taylor P.'s role at the current company?
Taylor P.'s current role is Senior Director of Member Marketing at Rightway.
What is Taylor P.'s email address?
Taylor P.'s email address is tp****@****doc.com
What is Taylor P.'s direct phone number?
Taylor P.'s direct phone number is +191426*****
What schools did Taylor P. attend?
Taylor P. attended The University Of Texas At Austin, The University Of Texas At Austin.
What are some of Taylor P.'s interests?
Taylor P. has interest in Science And Technology, Arts And Culture.
What skills is Taylor P. known for?
Taylor P. has skills like Marketing Communications, Marketing, Social Media, Advertising, Management, Digital Marketing, Entrepreneurship, Marketing Strategy, Strategic Planning, Social Media Marketing, Customer Relationship Management, Branding Experience.
Who are Taylor P.'s colleagues?
Taylor P.'s colleagues are Lonnell Callum, Matthew Janczak, Kassandra Lopez-Young, Cody Wood, Adelia Maxwell, Shannon Burke, Lea Miller.
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