Collaborating directly with CEO on a variety of marketing projects including:• PR, AR & Comms - working with TAG Infosphere to elevate WireX Systems brand• Channel Partner Marketing - working directly with partners to onboard them and build customized co-marketing campaign kits • Sales Enablement - building pitch decks, marketing collateral and campaign outreach programs• Linkedin Automation - implemented prospect outreach campaign for new and existing connections• Cold Email Outreach - implemented prospect outreach campaign for lead generation• Website Redesign & Re-architecture - proposed revamped website, content, look & feel and user experience

GiddyUp Marketing was born out of passion for helping companies solve marketing problems. Whether that be developing a new marketing program from the ground up, revamping the website without hiring an expensive agency, building an email communications nurture campaign to increase customer satisfaction or developing a new strategic process and approach for executing the marketing function with limited resources.

Led marketing for private equity funded SaaS company selling into the SMB space.• Built PR function from the ground up into a well-oiled machine including press release, earned media and award programs.• Grew Customer NPS by 53% and increased Social Media followers by 129% by increasing content, email and social frequency.• Spearheaded a more flexible and scalable hybrid staff/agency model to deliver marketing initiatives, campaigns and day-to-day operations saving the company $400k.• Grew partnerships by 235% in the first year of launching a new Channel Partner Program.• Led our first annual all company event, bringing remote employees together for three days of team building & connection.

Like a dream... art.community.compassion is a series of benefit events bringing together art, a good cause and the greater community. I hosted my first benefit event in May 2022 with 8 feature artists, 4 sponsors and over 50 paying guests. We raised $4150, sold 18 paintings and raised awareness of The Arts and specifically the local artists featured at my event. The event was hosted at Kaleid Gallery in downtown San Jose and was a wonderful event filled with music, art, delicious food and drinks and a room full of animal and art lovers. It was a wonderful labor of love. ♥️https://www.instagram.com/likeadreamproject

• Head of brand and internal communications, leading rebranding efforts and communication strategy, including launching new brand guidelines and templates enabling all creative agencies and internal stakeholders across 10+ geographies.• Led creative services team comprised of in-house, agency and freelance resources to produce 500+ creative assets supporting marketing and campaign initiatives across SMB, enterprise, channel, and UK audiences.• Facilitated $1.7M annual revenue by spearheading ‘8x8 Experience Roadshow,’ producing five engaging and informative VIP customer, prospect, and channel partner events.• Led largest annual event, Enterprise Connect, $1M spend and 6K+ attendees, from strategy to execution. • Partnered with the Customer Advocacy team to build a customer marketing machine to create brand assets and build awareness through co-marketing, campaign integration and amplification. • Drove 8x8 Brand Study to determine baseline brand awareness, perception metrics and to test new messaging across our target audience. • Led strategic partnerships and customer expansion, including KC Royals, Anaheim Ducks and worked net new deals in conjunction with the 8x8 Sales team. • Led existing customer expansion and brand awareness opportunities including Conde Nast, Race Across America and Mattermost to drive new activations and net new lead generation. • Partnered with Field & Corporate Events to run both internal and external events to deliver stellar 8x8 Brand Experiences.• Managed $2M+ budget across the Brand Team.• Awarded Chief Marketing Officer Award and Marketing Award for US Marketer that Best Supported UK Marketing Team.

Translated marketing strategy into creative concepts, delivering quality technical content, videos, and customer experiences. • Increased demand generation reaching new potential customers through mobile development community partnerships, content creation and global events. • Launched a demand generation and thought leadership machine called Realm Academy, a secure portal for cross-platform mobile development with access to expert community content, technical videos, and bespoke learning paths. • Promoted brand, including product and service offerings, by directing Realm World Tour, a 10-month global bootstrapped series of events across 40 cities and five continents, which yielded 4K leads from 2K attendees; controlled $110K budget.

Fostered a customer-centric environment, enabling the sales team and revitalizing the prospective customer experience via creation / implementation of case study program, managing relationships with 100+ existing clients. Built a solid foundation to generate sales by delivering sales-enablement materials, from annual App Book and App of the Week Success Stories to Behind the Deal Slides. Highlights of my experience in this role includes the following:• Featured customers across a variety of marketing initiatives; developed a customer success story ‘machine,’ publishing 100+ customer stories and 33 testimonial videos, as well as product themed compilation videos. • Partnered with 73 customers at Dreamforce, an annual community-oriented four-day event; delivering co-branded signage, sessions, videos, demo booths, and marketing collateral.

Accelerated pipeline growth and increased community engagement through central management of all marketing campaigns inclusive of newsletters, webinars, end-user training, nurture streams, product releases, and event marketing. Improved processes, revolutionizing Marketo system, leading to rise in deliverability and reduction in bounce rate.Highlights of my experience in this role include the following:• Executed SenchaCon, a user conference with 700+ attendees, through end-to-end project management, including event planning / logistics, content strategy and development, direct / social media marketing, attendee recruitment and community engagement.

Managing a team of five professionals charged with marketing program initiatives across all digital channels, I developed SEO strategies, tracking and analyzing campaign results. Highlights of my experience in this role includes the following:• Built the MOTODEV for Enterprise program including a pre-launch database of 2k+ interested developers; expanded membership by 396% in 8-weeks.• Drove outreach marketing for developer event in Korea delivering 82% of total registrations

Franchise Owner/Sole Proprietor of Baby Boot Camp ® South Bay Small business owner and certified fitness instructor who built the South Bay territory from the ground up and eventually sold the business at a profit.• Launched two new Bay Area locations and maintained an active membership database through events, structured class schedule, member outings and weekly newsletter.• Oversaw all business operations including securing location permits, licensing, insurance, certifications, staffing and payroll.• Ran all marketing initiatives including partnerships with local businesses and organizations, mothers groups and across social media and other websites.

The foundation of my career. Simplicity, excellence, world class everything. Managed 100k page Apple Developer website, including major site redesign and rearchitecture. Also worked on Apple.com team on multiple product launches.