Technological Innovation and Development1. Commercial and operations management.2. New business relations.3. Commercial and technical liaison for our partners and clients.4. Product and architecture design. Methodologies1. Data Envelopment analyses to measure opportunity areas of Consumer & Market Knowledge initiatives. (P&G México) 2. Consultant in the development of a statistical model for Finance & Accounting, in order to forecast sales volume for… Show more Technological Innovation and Development1. Commercial and operations management.2. New business relations.3. Commercial and technical liaison for our partners and clients.4. Product and architecture design. Methodologies1. Data Envelopment analyses to measure opportunity areas of Consumer & Market Knowledge initiatives. (P&G México) 2. Consultant in the development of a statistical model for Finance & Accounting, in order to forecast sales volume for different products across categories and supermarkets. (P&G México) 3. Quantitative analysis of prices for Fabric & Home Care category across companies in the industry, which allowed determining the products’ price elasticity, enabling a better pricing strategy. (P&G México) 4. Data mining and design of a mathematical model that allows determining the optimal size – price relation, in order to create a better pricing strategy for Laundry category. (P&G México) Show less

Capptalog is a service that allows the sales teams to create dynamic, digital, media enriched catalogs through our web platform, for its further display in mobile devices, both cell phones and tablets for the main smartphone platforms.

- Design and tracking of quantitative and qualitative consumer research projects. - Consolidation of Marketing, Media, and InStore Market Knowledge information into a single repository, allowing further and deeper market analyses. - Development of a Marketing Forecast model, which allows the prediction of the incremental volume generated by Marketing initiatives based on historic data. - Data Envelopment analysis of Trial and Commercial Innovation initiatives. -… Show more - Design and tracking of quantitative and qualitative consumer research projects. - Consolidation of Marketing, Media, and InStore Market Knowledge information into a single repository, allowing further and deeper market analyses. - Development of a Marketing Forecast model, which allows the prediction of the incremental volume generated by Marketing initiatives based on historic data. - Data Envelopment analysis of Trial and Commercial Innovation initiatives. - Understanding of the consumer-purchasing dynamic, in order to develop profitable product mixes. Show less

Assistant in the development of a published paper of Social Inequality in Mexico for the World Bank.

Marketing Budget Control.

Systems consultant for the Finance Director. Development and management of financial databases. Marketing budget control