First ever CPO in the FPT group

The VNDirect's mission is to offer inclusive financial services, not only for the wealthier customers but for everyone, helping towards the sustainable development of the economy.I oversee the product strategy, product development, and marketing of digital products/platforms for the group (VNDIRECT and PTI).

2021 - AVP of Product- Continuous Product Discovery (all squads have weekly customer touchpoints)- Manage all product positions across the company (50+, dual-reporting, job levels & career paths, onboarding program, 1-on-1 review system)- Growth: growth accounting, cohort retention, and user lifecycle management framework- Re-designed the voucher system to target specific customer segments: reducing promotion budget by 50% but improving GMV by 20%. - Launched a new… Show more 2021 - AVP of Product- Continuous Product Discovery (all squads have weekly customer touchpoints)- Manage all product positions across the company (50+, dual-reporting, job levels & career paths, onboarding program, 1-on-1 review system)- Growth: growth accounting, cohort retention, and user lifecycle management framework- Re-designed the voucher system to target specific customer segments: reducing promotion budget by 50% but improving GMV by 20%. - Launched a new single-click payment system to allow integrating with all wallets and credit card providers in the market: increase the online payment/COD ratio significantly.- Researched and launched MVP version of Sendo Farm: a farm-to-table strategic business initiative. 2020Agile transformation: transform the functional silo department model to cross-functional teams (main inspired themes/tools: OKRs, Scrum, Spotify Squad/Tribe model)- Product Management & People Management processes- Adopt Shape Up process (inspired by Basecamp) to the enterprise setting - Evident-driven product management (both analytics & qualitative user research): A/B Tests, Experiment, Usability Testing, Surveys, User Interview, etc. - AFTER framework to validate assumptions (inspired by Itamar Gilad)- Revamped the Flash Sales program to turn it from a cost-center to the #1 profit-center of the company.- Launched the co-funding program to shift 50% of the freeship budget from company to shared budget with merchants. 2019Sendo.vn is a leading Vietnamese online marketplace. US$1B annualized GMV in 2019.Build from scratch all product functional teams to support company growth to US$1B GMV and ~1000 employees. Focus on improving Product Delivery and establish Product roles/responsibilities in the development life cycle. - Design System- UX Writing- User Research- Product Analytics- Agile Project Management Show less

Recruit, coach, and motivate the product management team for the Cốc Cốc browser: 25M users.Infuse the user-centered design thinking into an engineering-driven culture. Applied OKRs as a way to focus, align, track, and stretch the team; established a clear product management process (with new tools) for the company. Brought the yearly release cycle to a monthly release cycle. Systematically improved usability and design of the whole product by creating and applying a new… Show more Recruit, coach, and motivate the product management team for the Cốc Cốc browser: 25M users.Infuse the user-centered design thinking into an engineering-driven culture. Applied OKRs as a way to focus, align, track, and stretch the team; established a clear product management process (with new tools) for the company. Brought the yearly release cycle to a monthly release cycle. Systematically improved usability and design of the whole product by creating and applying a new design system, and introducing usability testing. All existing features were refreshed with better interaction design within a year.Introduced innovative social feature MojiChat to improve product stickiness. Created Data Science team to build reporting and visualization toolchains to turn data into useful insights answering business operation questions. Show less

FPT.AILay the foundation and create the first version of the FPT artificial intelligence platform: FPT.AI. Responsibilities include: lead the product vision creation, translate the vision to the product roadmap. Manage team progress and delivery. Hire and motivate a mixed team of developers and scientists. Build enterprise sales materials and policies.Customers: Fortune 500 healthcare group, the leading telco in Singapore, FPT Telecom, FPT Retails, FE Credit.Awarded the… Show more FPT.AILay the foundation and create the first version of the FPT artificial intelligence platform: FPT.AI. Responsibilities include: lead the product vision creation, translate the vision to the product roadmap. Manage team progress and delivery. Hire and motivate a mixed team of developers and scientists. Build enterprise sales materials and policies.Customers: Fortune 500 healthcare group, the leading telco in Singapore, FPT Telecom, FPT Retails, FE Credit.Awarded the title FPT Technology Expert. Show less

Responsible for market and technology research to identify new business opportunities for FPT Software – the largest IT services company based in Vietnam with over 28,000 employees. Program:The Enterprise Mobility & Industrial IoT service offerings: enable new technical capabilities, build up strategic technology partnership, provide technical consultation, prepare sales& marketing materials, sales demonstration, and customer engagement.

Products:Mobile Publishing Platform: used by most major newspapers in Vietnam such as VietnamPlus, VietnamNet, Dan Việt, Đất Việt, An Ninh Thủ Đô, VTC News.BaoMoi Mobi news service is the most popular mobile news service in Vietnam, available on all major mobile platforms: iPhone, Android, feature phones, Blackberry, Nokia Touch and Type.Managed an joint project with Nokia to provide apps on N9: designed Đẹp and Đàn Ông magazine mobile apps; pre-installed on Nokia… Show more Products:Mobile Publishing Platform: used by most major newspapers in Vietnam such as VietnamPlus, VietnamNet, Dan Việt, Đất Việt, An Ninh Thủ Đô, VTC News.BaoMoi Mobi news service is the most popular mobile news service in Vietnam, available on all major mobile platforms: iPhone, Android, feature phones, Blackberry, Nokia Touch and Type.Managed an joint project with Nokia to provide apps on N9: designed Đẹp and Đàn Ông magazine mobile apps; pre-installed on Nokia flagship N9 phones. Show less

Product - Go.vn is the second most popular Vietnamese social networking site with more than 5 million users (as in 2010). The team of 300 launched the first version within 75 days.

Joined as the first batch of Product Designers in the newly created R&D center in Singapore. Products:* AutoCAD P&ID* AutoCAD Plant 3DAutoCAD PLANT 3D Toolset now included with AUTOCAD.

Friartuck was a startup from the National University of Singapore, founded by my professor Martin Henz and other senior students. Product: Optimized Workforce ManagementCustomers:NASA - The FriarTuck’s optimization engine was responsible for creating and maintaining a unique staffing schedule for the historic NASA mission to Mars.Singapore Hospitals - staff rostering at Changi General Hospital (800+ beds, 1200 staff), National University Hospital (900+ beds, 1400 staff),… Show more Friartuck was a startup from the National University of Singapore, founded by my professor Martin Henz and other senior students. Product: Optimized Workforce ManagementCustomers:NASA - The FriarTuck’s optimization engine was responsible for creating and maintaining a unique staffing schedule for the historic NASA mission to Mars.Singapore Hospitals - staff rostering at Changi General Hospital (800+ beds, 1200 staff), National University Hospital (900+ beds, 1400 staff), Tan Tock Seng Hospital. Singapore Flying College - The flight training management system, 2/3 of Singapore Airlines pilots underwent flying training at this school in Australia (at the time). Show less