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Experience and community strategy to make your customer's lives more connected and build brand love.
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Chief Executive OfficerStocksy Feb 2024 - PresentVictoria, British Columbia, CaStocksy is an art-forward, artist-first stock photo and video agency that makes discovering and using engaging authentic imagery effortless. Everything we do is a celebration of art. Our co-op model is the heart of who we are and how we operate, ensuring ethical business practices that provides a more sustainable and equitable model for stock content creators. -
PartnerMetaforce Jan 2022 - PresentNew York, New York, UsMetaforce is the “special forces” of marketing - an elite team of the industry's best talent, with cross-platform experts in strategy, go-to-market planning, branding, creative, digital, performance marketing, and production. We're uniquely comprised of former CMOs, entrepreneurs, and agency all-stars. We have worked with, and within, many of the world’s premier businesses, including Amazon, Amex, BlackBerry, Coca Cola, Goldman Sachs, Johnson & Johnson, Microsoft, P&G and Verizon, among many others. -
Head Of Brand And Product MarketingShift^ Aug 2023 - Dec 2023
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Marketing AdvisorLoop Jan 2022 - Aug 2023San Francisco, Ca, Us -
Svp, Brand And CommunitySpring Health May 2021 - Dec 2021New York City, Ny, Us -
Co-Founder, B R A I V EB R A I V E Nov 2019 - May 2021San Francisco, California, UsIncubated by A-List independent creative agency, Venables Bell, founded B R A I V E , building AI-informed community experiences for brands that included Amazon Music, Culture Amp, Chipotle and Spring Health. -
Ceo214 Mar 2016 - Aug 2018Led this Soho-based design agency, serving startups with Brand Strategy, Naming, GTM and cross channel marketing. Select clients include: La Fermiere, Sprout (NBC), Soia & Kyo, Mo t Hennessy, Jason Wu, Niido, Phluid Project, Hub On Campus, Threaded and Holberton.
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Head Of Digital MarketingBlackberry Apr 2014 - Nov 2015Waterloo, Ontario, CaAccountability for global digital marketing across key channels including Content Marketing, Social Media, Web, CRM, eCommerce and Digital Media. Responsible for the delivery of an integrated customer experience across all digital touch points be it owned, paid or earned. -
Senior Director, Social MediaBlackberry Apr 2013 - Mar 2014Waterloo, Ontario, Ca -
Group Director Brand StrategyVenables Bell And Partners Aug 2012 - Mar 2013San Francisco, Ca, UsLed Brand strategy lead for clients that included eBay and Paypal at this independent honest and fearless A-List “Agency of the Year”, on repeat. -
Svp, Digital StrategyPublicis / Riney Sep 2009 - Aug 2012New York, New York, UsLed Digital Strategy across the West for various Publicis agencies including Publicis Seattle, Publicis Modem and Riney. Led digital strategy and comms across T-Mobile, LG Mobile and Paypal. -
Digital Marketing Consulting ServicesTrace Cohen, Consulting. Feb 2006 - Sep 2009Digital Brand Strategy Lead for T-Mobile via Publicis in the West, Paypal Developer Strategy with Publicis- Modem, social media strategy for SFGate.com (San Francisco Chronicle), and various projects with agencies that included Razorfish and Organic.
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Content Strategy + Social Media Practice LeadRazorfish Jan 2002 - Dec 2005New York, Ny, UsLed Content and Social Strategy across clients that included Adidas, Napster, MSFT. Developed Peers, an internal Social Network for RZF staff. Developed social media engagements to include social engagements from clients such as Napster and MSFT. Led Content Strategy for clients such as Singapore Airlines, Cisco and Intuit. -
Founder, PresidentShoptok 1999 - 2001Founded this B2B community software company, hosting community experiences on brand platform. Launched communities for brands from Sega to Cooking.com to Petco (Petopia at the time). Raised $6M in funding and built company to 60 employees during tenure.
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Senior Content StrategistIkonic 1996 - 1999Led Content Strategy for Ikonic clients as part of broader UX practice, clients included Microsoft, Lexus Europe, SegaSoft's Heat.net, Kenwood Consumer Electronics, IBM Nagano Olympics, Kodak Kiosks to name a few.
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Interactive Strategy/CopywriterFoote, Cone And Belding 1994 - 1996Creative and content strategy for early web adopters including Levi’s, AT&T and Smokey Bear. Won industry's prestigous One Show for breakthrough digital creative on Levis.com
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Assistant To PresidentWired 1993 - 1995San Francisco, Ca, UsThe pending digital revolution was captured and documented here, worked with office of the president to manage incoming and outgoing communications. -
CopywriterGrey Worldwide 1989 - Feb 1991New York, Ny, UsCut my teeth in advertising as a Copywriter for various consumer focused accounts from snack foods to hospitality.
Trace Cohen Skills
Trace Cohen Education Details
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University Of The WitwatersrandPsychology
Frequently Asked Questions about Trace Cohen
What company does Trace Cohen work for?
Trace Cohen works for Stocksy
What is Trace Cohen's role at the current company?
Trace Cohen's current role is CEO, Stocksy.
What is Trace Cohen's email address?
Trace Cohen's email address is tc****@****rry.com
What schools did Trace Cohen attend?
Trace Cohen attended University Of The Witwatersrand.
What skills is Trace Cohen known for?
Trace Cohen has skills like Product Marketing, Content Strategy, Social Media, Social Networking, User Experience Design, Product Development, Social Media Marketing, Integrated Marketing, Digital Strategy, Project Management, E Commerce, User Experience.
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