Tracee Smith Email & Phone Number

Memphis, Tennessee, United States

Manages and coordinates efforts to onboard and sustain more than 19,000 FedEx alliancesMaintains and deepens retail customer relationships through cross-functional collaboration, reporting, status updates, and ad hoc customer facing activities.Analyzes business issues/data, develops and recommends strategic solutions to management teams.Ensures successful rapid expansion of the FedEx retail network in order to meet customer needs.Served as strategic advisor and special project lead for Retail Marketing vice presidentDeveloped strategy and content related to special retail marketing initiatives that were presented to C-suite executives and the board of directors. Provided subject matter expertise to support business objectives and developed initiatives to improve culture.Led content development for retail messaging and Hold at Location channel.Managed organizational-level communications for Retail Marketing.

Monitored key reputation rankings (Fortune Most Admired, World’s Most Reputable Companies, Most Visible Companies) and reported trends and gaps to senior leadership.Managed bi-annual FedEx reputation research with Nielsen that spanned across 25 global markets. Ensured that data and insights from all reputational research informed communication planning at the global, regional, and local level to drive desired stakeholder behavior and positively impact business outcomes. Partnered with marketing research to use existing measurement tools as a means for continuous improvement and course-corrected messaging and content throughout FedEx fiscal year.

Managed enterprise-wide reputation programs both internally and externally, growing those pro-grams through adoption, and communicating the results to upper managementDuties:Leveraged FedEx thought leadership platform as a business development and reputation-building tool through annual magazine, monthly web site content, and robust communication plans incorporating internal promotions, social media tactics, and targeted email marketing.Dynamic networker and relationship builder with the proven ability to connect and establish key influential partnerships (Cisco, Nissan, Chief Executive Magazine).Directed and developed annual magazine of economic trends positioning FedEx as a leader on global trade.Produced multiple videos spanning the globe featuring FedEx customers and FedEx executives furthering thought leadership messaging.Created, implemented, and managed communications plans and social media cam-paigns while tracking ROI and audience acquisition/retention.Developed executive speaking platforms that boosts thought leadership platform, en-hances the company reputation and engages employees.Identified and anticipated opportunities that support the company’s strategic objec-tives and acts upon these opportunities in a timely fashion. Used creative problem-solving to ensure that the content produced meets intended objectives while maintaining budget and schedule targets.Additional Accomplishments:Managed the development of a cross-platform mobile application for print version of Access. Managed the production of Chairman and CEO’s bi-annual letter to over 200,000 employees. Led and trained a team of global employees to participate and record activities in annual week long community volunteer program.Assembled research taskforce team consisting of marketing, communications, and IT profes-sionals and successfully gained adoption of a set of standards to be used in all FedEx research projects.

Responsible for all external corporate communications on fedex.com regarding acquisitions, press releases, community relations, careers, and investor relations.DutiesApproved all new corporate content for fedex.comCreated multi-lingual, multi-cultural websites that addressed all aspects of the global business operation. Sites reinforced strategic objectives and used news and information to drive changeSelected AccomplishmentsReceived company recognition for role played in the acquisition of Tianjin Datian W. Group Co., Ltd and in sitelet created for “FedEx Cares Day”Managed first sitelet created for disaster relief (Hurricane Katrina)Developed external site that helps promote and personify the company’s core values (Purple Promise) and tells the stories of employees who live and breathe those valuesMember of team awarded a 2007 Silver Anvil for “Flight of the Penguins: A Homecoming Celebration to New Orleans”Member of team awarded a 2007 Bronze Anvil for Web Sites-External "FedEx Acquires Watkins Motor Lines”

Responsible for coordinating tasks, processes, projects and approvals throughout the entire life cycle of fedex.com content

Managed and facilitated the day-to-day project management activities and ensured profitability of all interactive projects

Managed the maintenance and new development of all ServiceMaster Company Web sites

Masters Of Business Administration

Bachelors Of Arts, English