If you're in the market for an insulated bottle or tumbler, you'll find a lot to choose from. There are cups and bottles targeted to sport-enthusiasts, outdoorsy types, and extreme adventurists, but as Tracee Mathes saw it, there weren’t any for the average woman - the busy mom, girl on the go, or boss lady – who wanted an uber-insulated and ultra-cute drinkware option. That gave the life-long entrepreneur an idea.Mathes set out to meet that need in 2017 when she launched Swig Life™, offering premium drinkware with women in mind. The company’s cups, tumblers and bottles rely on premium insulation technology, but what really sets them apart is their creative and eye-catching patterns, colors and designs. Mathes feels that a cup or bottle is a fashion accessory and personal style statement, much like jewelry, handbags and shoes, and this fashion-forward approach makes Swig Life™ a far cry from ordinary hydration vessels. Swig Life’s unique patterns and finishes are available in a variety of shapes and sizes, and Mathes says all of Swig Life's products are geared towards busy, stylish girls, women and moms, no matter the time of day.Tracee is a wildly creative yet pragmatic entrepreneur and a native of Richmond, VA. She earned her bachelors at the University of Richmond and a master’s at the University of Virginia. She initially worked in sales and marketing for a national media company but decided to pursue creative passions of her own.Tracee is married and has a son who attends a local private high school and enjoys running track and video gaming. Her older son is grown and is pursuing his own passions. Tracee enjoys interior design and home renovations – and drinking wine from a Swig, of course!While men enjoy Swig Life’s products too, the line remains at its core a female-oriented brand. Mathes says she plans to continue building the brand focused on the everyday woman who wants a stylish, well-made product for her on-the-go lifestyle.