Tracey Botha

Tracey Botha Email and Phone Number

Fundraising, Marketing and PR Manager @ Viva Con Agua South Africa
Tracey Botha's Location
Durbanville, Western Cape, South Africa, South Africa
About Tracey Botha

I have more than 34 years of Marketing and Fundraising experience embracing the disciplines of PR, stakeholder management and most of all branding. And having worked in Corporates, I am acquainted with the manner in which they want to be approached making my approach to them an educated one. This means that I am able to fundraise in such a manner that I am enabled to always be relevant and pertinent in what is communicated to these entities, whilst also adopting sound strategic planning to achieve the optimal results.Working in Senior Management positions in big brands such as MTN, Sanlam and Nedbank and learning vital skills such as PR, marketing, branding and stakeholder management I am able to apply this incredible experience to that within the Fundraising arena. I am highly disciplined in my approach to fundraising as marketing and fundraising have many synergies. Big budgets or fancy ad agencies are not required to achieve my goals - I negotiate and work well when facing challenges that come my way. One of my strong points is the ability to network, proactively seeking out decision makers with the best example of when I was able to reach out to Sir Richard Branson himself. Having advanced presentation and communication skills, I fund raise with ease and consider the latter as a calling and not a job. I think strategically and big with advanced experience in writing strategies, proposals and Grants. I am innovative in my approach to fundraising and think big at all times. My most recent example is when I proactively sourced some R2 million exposure embracing 7 newspapers, Retail radio (including instore screens - outlets 1000) plus 2 magazines - all at almost no cost to the NGO . What is priceless, is the Brand awareness that will be created around this NGO as a result of these media platforms, making them a force to be reckoned with.As a Fundraiser, I am passionate about what I do. Completely results driven with an overwhelming sense of compassion and empathy for the NGO's I represent. I give it my all and invest myself fully in order to secure maximum results.

Tracey Botha's Current Company Details
Viva Con Agua South Africa

Viva Con Agua South Africa

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Fundraising, Marketing and PR Manager
Tracey Botha Work Experience Details
  • Viva Con Agua South Africa
    Marketing, Fundraising And Pr Manager
    Viva Con Agua South Africa Oct 2024 - Present
    Old Biscuit Mill, Woodstock
    Honored to do the Marketing, Fundraising and PR for Viva con Agua - an incredible NPO who go the extra mile to achieve water for all and all for water. With water being the source of life and the most basic human need and human right as in the UN 6th sustainable goals, we regard water and access to it a priority. Everything that is done inspires and enables positive changes for improving access to clean Water, safe Sanitation and good hygiene ( WASH). Viva con Agua embarks on various dynamic projects to get the word out there like Umthombo wherein we are giving away funding up to R100k and business networks to an aspiring Manzi -entrepreneurs. We also provide Nina Manzi that is able to offer the homeless showers and sanitation services to the homeless population working alongside public, civic and private organizations and restoring dignity all along the way.We play a fundamental role in schools called WINS ( WASH in Schools) which focuses on building and rehabilitating water and sanitation infrastructure in primary and secondary schools in rural Eastern Cape.Viva con Agua is a global community of people and organizations passionately committed to a shared vision of Water for All and All for Water.
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  • Red Cross Society Of South Africa - Western Cape
    Fundraising And Pr Manager
    Red Cross Society Of South Africa - Western Cape Jun 2023 - Sep 2024
    Cape Town, Western Cape, South Africa
    I am honored to be working with the SA Red Cross Society in the Western Cape. I was involved in securing major funding for floods in June as well as a devastating fire in Dec 2023. In charge of all PR and bringing in urgent funding. We are working at initiating a special project that is focused on 'at risk' youth working at preventing them from a life of crime whilst also uplifting current and ex offenders. In dialogue with the DA whilst having strategic discussions on an international level. ( UNODC &UNICEF) as well as major corporates, .A lofty goal but the SA RCS WC has the vision, dedication and devoted staff to make it work. Because of chronic donor fatigue and a sluggish economy, I became a proactive and organized a national raffle. Sourced all of the prizes including a Harley Davidson. I was able to negotiate of 3.2 million Rand worth of exposure embracing national bill boards, videos in every Shoprite and Checkers stores, SNL 24 package worth R600k. Computicket marketing package worth 1.7 million. All at no cost to the Red Cross.. Also organized a highly successful High Tea & Auction with major celebrities giving of their expertise at no cost, like Katlego Maboe as the MC, for example. All auction items sourced by myself - at no cost to the Red Cross. With awareness being the precursor of raising funds, we have high hopes. From a PR point of view, I have been on TV for the Red Cross and interviewed on many radio stations, most of the time making the opportunity happen myself, being proactive and assertive at all times.My communication skills are advanced whilst the press releases I write open many doors. I thrive on being a brand ambassador for Red Cross on all of the various media platforms with advanced presentation and people skills being embraced at all times.Also, I have negotiated an opportunity for the Red Cross to train all of the teachers in the WC in First Aid - a major accomplishment .
  • Animal Anti Cruelty League Cape Town
    Manager Strategic Partnerships
    Animal Anti Cruelty League Cape Town Jul 2022 - Apr 2023
    Cape Town, Western Cape, South Africa
    Animal Anti Cruelty League in CT. in the last year alone has treated over 60 000 animals. What is so vital is the effect this has on surrounding vulnerable communities who rely on their pets as a source of comfort and hope. And as our mandate is to never turn an animal away and with many unable to even pay the welfare fee, we subsidize our services costing us millions a year.With a sense of urgency therefore we have embarked on a major Fundraiser that already embraces print, Retail marketing, Instore screens and radio - Clicks and Checkers ( 1000 stores- captive audience)and digital activities available to facilitate a Fundraising campaign of note. The digital footprint alone is 12 million plus so far, with coverage in 6 newspapers! The exposure secured is worth over R2 million and it is because these alliances of ours are passionate about our cause. An exotic trip for 2 to the Maldives worth over R90k first prize,a luxury Safari Holiday ,R45k cash back from Clicks and grocery vouchers from Shoprite/Checkers.In this entrepreneurial approach a substantial amount of funding can be raised whilst boosting brand awareness in a massive way. AACL-CT will be able to pay the subsidization costs as a result whilst also enabling us to upgrade our operating theater . This campaign however is able to give back to all sponsors who get involved with the added assurance that the hurting and vulnerable animals can be helped in a tangible way. And this uplifts the community.Just about all of the exposure has been sponsored through my negotiation skills, whilst the a small portion has been sponsored.Also, I have taken a unique approach to Legacy Giving wherein it was my idea to nurture relationships with the Retirement homes, treat them to an outing and expose them to some of our furry friends. The response so far has been phenomenal and shows empathy and caring to our target market. I call these functions ' Pet Therapy' there is still a long way to go....and I am loving it.
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  • Save The Skymaster
    Fundraising And Communications Manager
    Save The Skymaster Jun 2020 - Oct 2022
    England, United Kingdom
    When approached by Save the Skymaster in 2020, a UK NGO, all they had was a one pager on as a website. I was able to transform their presence in such a way that it became noticed as a global brand. Indeed, having had my press releases published in 2 major UK newspapers, reaching an audience of millions, much was achieved in getting their work known. Besides this, I was also able to secure interviews on BBC as well as in the USA, representing Skymaster myself, as I have excellent communication skills. Strategically, I approached this project in such a way that not only did the new website reflect an organization of international appeal but also one that was able to 'tug at the heart strings' so to speak.I was able to garner interest from International aviation companies such as Rolls-Royce as well as Pratt and Whitney. Having flown to the States to seal the deal with them, P & W agreed to promote Save the Skymaster to 37 000 employees on an international basis in such a way that whatever said employees gave, P & W matched 100%. This is evidence of my negotiation skills and stake holder management.I was able to secure 2 grants during the Pandemic as my writing skills are advanced and this helped us in our efforts to fulfil the Skymaster's mandate of getting her back into the skies as a Flying Classroom to teach future generations whilst also reaching out to veterans in a meaningful way. Our mission was to teach veterans basic skills in aviation working closely with a nearby college who would also boost their employability skills in an all embracing way. Also, I proactively contacted Col Gail Halvorsen ( The Candy Bomber) in the states. He was a legend in his own time and before he passed away he wrote a moving and dynamic emotional appeal to encourage the public in Skymaster's restoration efforts, as he had said - Skymaster embodied hope and collectively we could work at getting her airborne for the 75th Anniversary of the Berlin Airlift in 2024, in Germany.
  • Thuma Mina Teaching
    Fundraiser
    Thuma Mina Teaching Jan 2022 - Aug 2022
    Remote
    The vision of Thuma Mina Teaching is to make quality education free and accessible to all. This is achieved by meticulously creating video lessons of a dynamic nature. These dynamic videos are shown on national TV, OpenView TV and YOU tube. And, in this way Thuma Mina Teaching is doing all it can to eradicate the inequality that has persisted in SA's education landscape.My role was to boost awareness and bring in the funding required to make this a reality. Strategic proposals created and sent to various Donors with much attention being given to various Grants . These are sent to national and international contacts.With the Pandemic it is increasingly challenging to get hold of decision makers as many are working from home and with this being compounded by donor fatigue, innovative and dynamic ways to fundraise had to be found. To this end, I was able to secure significant exposure from Media 24 . Using this dynamic media mix, I was then able to secure a 2022 Ford EcoSport from Action Ford, worth over R400k as a prize to ensure maximum traction and engagement from the public for a fundraiser of note. Many lessons were learnt along the way but all in all it was a great success yielding tangible results, especially in terms of boosting the Thuma Mina Teaching Brand in such a way that other forms of engagement with aspects like My School etc. were enhanced. Also, we saw a massive increase in YouTube traffic as well as to our social media pages. And, above all else, funds were raised to secure the further work that enable Thuma Mina Teaching to do what they do best - educate the nation. And this time, being known as a 'house hold ' name because of the awareness created by the campaign. For a young PBO therefore, this promotion did much to boost image whilst building brand equity.
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  • Choc Childhood Cancer Foundation Sa
    Business And Donor Development Manager
    Choc Childhood Cancer Foundation Sa Feb 2015 - Jan 2016
    Johannesburg Area, South Africa
    Liaising with corporates and external stakeholders was a key role in my position at CHOC, and one in which I thrived, especially given my years in Corporates. Experience in the latter equipped me to write pertinent proposals and I was able to fully embrace my advanced people skills.I launched something so exciting it is the first of its kind in South Africa….a CHARITY LOYALTY PROGRAM - CHOC-olate. We launched it at a wonderful evening of celebration with Dali Tambo and Edith Venter on the 23rd May 2015. The evening was hosted by Tsogo Sun and was a huge success. I achieved the sponsorship of this dinner valued at R300k. The Loyalty programme needed more time to mature and I was not able to ensure this happened. I still believe however there is room for charities to embrace this method of fund raising and will gladly help any charity out there who may need guidance in this regard.I was able to bring in R500k in Affinity marketing and have branding in all of the Woolworths stores nationally. Branding through QR codes too big to quantify - this was on the CHOC bags that were designed and sold.On top of this I organized R1million worth of free advertising.Interacted with major donors and was in the process of implementing CRM system.Staff, patients and overall mission kept me inspired and motivated.
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  • Trinity Broadcasting Network T.V. Channel
    National Marketing Manager
    Trinity Broadcasting Network T.V. Channel Jun 2012 - Jun 2014
    Namibia
    Successfully implemented Loyalty programme for a national T.V. network. This Programme effectively raised funds for the Christian TV network in an innovative, tangible and commercial way. I also did national campaigns with international prizes and advertised the same through adverts that were directed by a team and myself. Effectively was Marketing Manager on a national basis whilst also the key fund raiser.The fact is I was able to start a Loyalty programme from scratch in a foreign country. Only left because my work permit was used up. No budget was required for these achievements - just the ability to negotiate, do mutually beneficial deals and make dreams come alive....! Having advanced presentation and communication skills facilitated the way forward with this endeavour. Andre Everts said the following when we worked together at TBN :"My personal experience is that Tracey is an absolute brilliant communicator marketer. "
  • Virgin Money
    Customer Value Manager/Loyalty Manager
    Virgin Money Jun 2011 - May 2012
    Sandton
    I implemented a Loyalty programme that effectively touched all of the segments of the client's lives. I successfully organized 2 international trips for the Loyalty programme. This system catered for 100 000 clients and proved to be most successful. As I have worked directly with Sir Richard Branson on charity work in 2005 this time had a special place in my heart. I had asked Sir Richard Branson to look at opening a gym in Alexandria in Jhb - and not only did he personally come out - he funded 2 of them!
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  • Sanlam
    Rewards Manager In Loyalty Programme
    Sanlam Jan 2006 - Jun 2010
    Johannesburg
    On a team of three that implemented the Loyalty programme - Reality. I brought in R500 000 worth of prizes from partners every year for our members. Introduced the PLP Group to the Loyalty programme that saw it jump from 3000 members to 150 000. Brought on 35 partners with amazing discounts for the members. Able to achieve this because of advanced communication and presentation skills.
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  • Mtn
    Marketing Relationship Manager
    Mtn Jul 1995 - Jul 1999
    Sandton
    Launched the Loyalty programme called ONECALL to 100 000 subscribers with a 2 % cancellation rate. Liaised extensively with the PLP Group. It was highly successful and was a major differentiator in the market place at the time. They embraced ONECALL and it is currently still being marketing up Africa, being known as Hey Jude.
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  • Nedbank
    Marketing Manager
    Nedbank Feb 1990 - Jul 1995
    Johannesburg Area, South Africa
    Launched innovative youth product based on Affinity marketing. Made R40 million in first 6 weeks. This product won awards and personal congratulations from the CEO Richard Laubscher. Twice a Youth product had been attempted to launch and both times it failed. I was determined to achieve and embraced the power of Affinity marketing to differentiate it from the rest. Also later was in charge of Seniors Market. Very results orientated.And successfully ran 'Women of the Year' with Femina magazine - worked with Van Zyl Slabbert.
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  • Barclays
    Product Manager
    Barclays Feb 1986 - Feb 1990
    Johannesburg Area, South Africa
    Launched 5 products into marketplace.Wrote merchandise strategy to make Banks have retail lookTrained Managers on this retail lookIn charge of brochures and did much of the copy myself
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  • Fnb South Africa
    Short And Long Term Insurance Broker
    Fnb South Africa Jan 1982 - Feb 1986
    Grahamstown Area, South Africa
    Promoted and sold our services on the Life insurance side - for many years we achieved the highest figures in the Eastern CapeOrganized short term Insurance for clients of the BankInvolved in various promotions ensuring Brand awareness of FNB. Chosen to be one of 12 (out of 17 000 employees) to represent FNB in their new advert for T.V.filmed at sun rise at the FNB Sandown college.This was the advert that introduced the new FNB logo.
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  • Barclays
    Card P.R.O
    Barclays Nov 1980 - Jan 1982
    Johannesburg Area, South Africa
    Barclaycard launched in South Africa and I was one of the P.R.O.'s responsible for it's promotion to merchantsSorted out client' needs and queriesRepresented the Brand in a professional way.Nurtured relationships with clients and promoted the Brand.Submitted relevant reports on a weekly basis
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Tracey Botha Skills

Leadership Marketing Management Presentation Skills Direct Marketing Social Media Strategic Partnerships Public Speaking Stakeholder Management Account Management Sales Press Releases Media Relations Event Planning Communications Strategy Networking Business Development Communication Market Research Negotiation Team Leadership Digital Marketing Lead Generation Legacy Giving Strategic Planning Fundraising Strategy Branding Nonprofit Organizations Online Advertising Business To Business Strategic Leadership New Business Development Marketing Liaison With The Press Community Outreach Social Media Marketing Email Marketing Strategic Negotiations Budgets Business Strategy Management Project Management Strategic Communications Public Relations Research Loyalty Marketing Strategy Sales Presentations Grant Writing Ideas Development

Tracey Botha Education Details

Frequently Asked Questions about Tracey Botha

What company does Tracey Botha work for?

Tracey Botha works for Viva Con Agua South Africa

What is Tracey Botha's role at the current company?

Tracey Botha's current role is Fundraising, Marketing and PR Manager.

What schools did Tracey Botha attend?

Tracey Botha attended Christianity Works, Rhodes University.

What skills is Tracey Botha known for?

Tracey Botha has skills like Leadership, Marketing Management, Presentation Skills, Direct Marketing, Social Media, Strategic Partnerships, Public Speaking, Stakeholder Management, Account Management, Sales, Press Releases, Media Relations.

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