Tracey Boyd Email and Phone Number
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Accomplished Category Management professional passionate about building customer relationships, identifying opportunities, and creating strategic account plans that drive customer and company performance. Known for analytical fact-based story telling, divergent thinking, promotion planning efficiencies and sales forecasting leadership.
Bumble Bee Foods
View- Website:
- thebumblebeecompany.com
- Employees:
- 330
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Sr. Manager, Category Development And InsightsBumble Bee FoodsDes Moines, Ia, Us
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Sr. Manager, Category Development & InsightsBumble Bee Foods Sep 2023 - Present
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Category Development ManagerDole Fresh Vegetables Apr 2015 - Sep 2023Des Moines, Iowa Area• Successfully manage relationships with 10 Dole retail customer accounts representing $575 million with a 7-year CAGR average of 9%, 4 Dole broker partners and 11 Dole sales managers for three different categories. • Skilled at creating & presenting quarterly business reviews, key indicator reporting, new business presentations, new item selling stories, development and analysis of yearlong promotional plans, fair share, share of wallet, leakage, space to sales analysis, SKU rationalization and the creation/implementation of Customer Joint Business Plans (JBP). • Subject matter expert in syndicated data, panel, price, and promotion elasticity coefficients, Dunnhumby, Symphony EYC, custom customer databases, Microsoft Office, CRM Tools, and experience with AS 400, Siebel, and Power BI. -
Senior Marketing ResearchKemin Industries Sep 2012 - Apr 2015Des Moines, Iowa Area• Facilitated the implementation and training of an international fact-based selling and customer relationship management program increasing project close rates by 6% in the first six months. • Created and managed corporate marketing, sales, and operations forecasting efforts for six business units representing $954 million dollars in sales resulting in a variance of less than 1% the first year of implementation. • Worked collaboratively with Company President, Board Members, Sales, Marketing, Operations, IT, and Finance. -
Sr. Marketing CommunicationsShazam Inc Oct 2006 - Sep 2012Des Moines, Iowa Area• Managed relationships with a remote selling team of 150 Financial Institutions and 6 sales managers.• Identified, created, and managed day-to-day marketing, sales, pricing, point-of-sale, press releases, campaigns, trade show management, and logistics efforts for the launch of a new customer product offering that increased company revenue by $1.2 million in the first year. -
Market SupervisorAcnielsen U.S., Inc. Jun 2005 - Apr 2006Iowa• Independently managed a team of 25 part-time data collectors and 275 retail and convenience store partners. • Responsible for recruiting, interviewing, hiring, and firing all direct reports with an employee retention rate of 90%, the highest company wide. • Managed all data collectors route mileage, data quality issues, developmental plans, and resolution of market level performance issues. • Increased display efficiencies from 95.8% to 98.2% and audit efficiencies from 83.2% to 93% in the first 6 months. -
Category Development / Trade Promotion ManagerAch Food Companies 1994 - 2005Ankeny, Iowa• Successfully managed relationships for a new customer facing role representing $350 million in sales for 19 retail customers, 7 broker partners and 6 direct sales managers covering three different categories with an average CAGR annual growth rate of 7%.• Trained sales and broker partners on fact-based selling, creating business reviews, new business presentations, new item selling stories, development and analysis of promotional plans, and planograms.• Developed and directed tactical implementation of a $4 million trade plan for seven brands recommending product mix improvements growing sales, profitability and forecasting improvements in the first year.
Tracey Boyd Skills
Tracey Boyd Education Details
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Business Administration And Management, General
Frequently Asked Questions about Tracey Boyd
What company does Tracey Boyd work for?
Tracey Boyd works for Bumble Bee Foods
What is Tracey Boyd's role at the current company?
Tracey Boyd's current role is Sr. Manager, Category Development and Insights.
What is Tracey Boyd's email address?
Tracey Boyd's email address is tb****@****zam.net
What is Tracey Boyd's direct phone number?
Tracey Boyd's direct phone number is +151555*****
What schools did Tracey Boyd attend?
Tracey Boyd attended William Penn University.
What skills is Tracey Boyd known for?
Tracey Boyd has skills like Market Research, Strategic Planning, Marketing Communications, Marketing, Management, Product Development, Forecasting, Project Management, New Business Development, Sales Management, Microsoft Excel, Crm.
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Tracey Boyd
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