Tracey Chen Email & Phone Number

Shanghai, Cn

Minneapolis, Mn, Us

Marketing communications & content marketing•Responsible for divisional AP marketing communication budget plan aligning with business growth objectives.•Maintained regular communication on projects with global and region team, build up the communication channel and mechanism, facilitate the local implementation of global project.•Facilitated the development of marketing materials and campaigns .•Leveraged industrial expertise to inform content creation, connecting product benefits with customer pain points to elevate marketing material relevance( literature, white paper, testimonials,social media post and EDM etc.)•Orchestrated a series marketing campaigns for NPL plan with PM and sales team to achieve the sales growth.•Created a structured content plan and establish the content hub to fuel integrated marketing and digital marketing activities.Digital Marketing•Design data foundation for online and offline data to finally build up CRM database to help business growth•Lead digital initiatives on different platforms (social media, Ecommerce, websites,webinar,SEM etc)Drive business•Develop divisional AP Channel strategy to identify, target, convert and grow new and existing channel model (distribution, go direct-commerce etc.) across all the key Asia Pacific regions.•Develop, manage and lead distributor programs that focus on creating a higher affinity for brand versus competitors and drive sales results.NPL•Lead new product launch project and Go to market plan to identify, target and communicate directly with end users, industry players and influencers across all applicable industries and applications.•Implement end user pull through marketing programs and carry on marketing communications to end users in each region of Asia Pacific.

Petach-Tikva, Israel, Il

Marketing Strategy Plan:Planned annual marketing budget plan & strategyManaged and executed marketing activities and campaignsMarketing communication:Online social media-relaunched and managed official WeChat account Formed and maintained PR resource networking including digital and print mediaBe an information hub to gather the industrial knowledge, case studies to create marketing assetsDigital marketing：Planned and executed annual digital marketing planLed to update and launch Chinese Website project.Implemented SEO and SEM project as a leader to generate and monitor sales leads.Organized the webinars to explore potential customers and bonding existing customers.Drive Business:Organized seminars in target regions and industries to generate leads.Explored the potential opportunities in building partnership with the industrial associations and Israeli trad-ing office.Supported Asia distributors (literature, posters and exhibits)Marketing Intelligence:New product launch plan.Target markets information collecting and analysis.

Davidson, North Carolina, Us

Plan and execute the yearly strategic marketing plan and budget.Work closely with sales team to develop and implement, all marketingcommunications campaigns, including customer events, product launches, tech-seminars, tradeshows, etc.Develop and produce marketing and sales collateral , tools and miscellaneous.Support global marketing communications leader in formulating and implementing internal communications plan.Working closely with global marketing communications team to ensure alignment and consistency in overall communications strategies and messaging research projects with consulting company.Establish and maintain good relationship with industry media.Serve as writer and/or editor for publications, press releases, speeches, articles, etc.Monitors and evaluates market trends and conduct marketing in‐depth research.Execute public relations programs to enhance corporate reputation as a responsible corporate citizen.Manage social media account and company website.Carry on e-marketing promotion plan

Us

• Work closely with sales team to develop and implement, all marketing campaigns, including customer events, product launches, tech-seminars, tradeshows, etc.• Support global marketing communications leader in formulating and implementing internal communications plan.• Develop and produce marketing and sales collateral, tools and miscellaneous.• Create PR materials for publications, press releases, speeches, articles, etc.• Build up and maintain website