👋 Hello there! My name is Tracey and I am a digital marketing and social media specialist with a passion for people, social interaction, and technology. After two decades of experience in technical documentation, editing and publishing, I have found my true calling in the world of digital marketing.📚 Throughout my career, I have honed my skills in organising and presenting complex information effectively as a technical documentation specialist. I have also had the opportunity to excel in my role as the editor of 'Melbourne Mamma', a local lifestyle hub where I indulge my passion for shopping and supporting local. Currently, in my role as a social media strategist at The Social Maven, I am responsible for curating captivating content and optimising platforms to achieve maximum engagement.💡 My true passion lies in supporting and uplifting local retail, e-commerce, and food businesses. I strongly believe in the power of digital strategies to amplify their presence, expand their reach, and foster strong community connections.🌟 Whether it's crafting engaging content, devising innovative marketing campaigns, or leveraging the potential of social media platforms, I am dedicated to using technology to empower brands and drive impactful results.🤝 I would love to connect with you and explore how we can work together to elevate your business through the exciting realm of social media and digital marketing. Reach out to me and let's make great things happen!
The Social Maven
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Social Media ManagerThe Social Maven Aug 2016 - PresentMelbourne, AustraliaI love working with small businesses and use the power of strategic social media marketing to transform their social media and increase brand awareness, social engagement, sales and build loyal online communities.• Specialising in Instagram, Facebook and Pinterest• Content strategy and planning• Content creation (photo and video)• Creation and management of paid social ad campaigns• Influencer outreach• Email marketing• Shopify store creation and management• Copywriting, proofreading and editing
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Founder, Editor & ShopaholicMelbourne Mamma Mar 2011 - PresentMelbourne, AustraliaI'm a shopaholic mamma from Melbourne and I’m on a mission to support local businesses and spread word about all the great places to shop, places to eat and things to do here in this magnificent city of ours.I'm REALLY passionate about supporting local businesses and want to encourage others to do the same.Contact me if you have a business/product/service/destination you think mums and/or families would love to hear about.I can help promote your product, event or place to go via product reviews, promotions, giveaways, sponsored posts and more.I also run 'Melbourne Mamma's Market' - Melbourne's biggest designer label sale. The sale helps local children's boutiques and designers clear their end of season stock and passes on fantastic savings to families.
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Technical Documentation SpecialistBae Systems Australia Jul 2008 - Apr 2016Melbourne, Australia• Develop, maintain and manage DTDs, EDDs and templates using Adobe FrameMaker+SGML• Implement XML and SGML technologies within the workplace and provide support to staff.• Liaise with engineers and SMEs to produce operation critical documentation.• Proofread, author and edit technical documentation for accuracy and clarity.• Provide comprehensive training and support for Adobe FrameMaker/FrameMaker+SGML and Acrobat software.• Active and engaged member of S1000D Australian User Group. -
Technical AuthorTenix Defence Mar 2002 - Jun 2008Melbourne, Australia• Proficient in writing and migrating legacy data to meet DEF(AUST) 5629A and AAP 5030.001 standards. • Prepare and produce Engineering Change Orders and Engineering Change Requests.• Provide comprehensive training and support for Adobe FrameMaker/FrameMaker+SGML and Acrobat software.• Active and engaged member of S1000D Australian User Group.
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Technical Writer, Editor And Web AdministratorAnsett Apr 2001 - Feb 2002Melbourne, Australia• Design and produce Engineering Quality Manuals and develop on-line delivery systems.• Design and produce Flight Operation Manuals using Adobe FrameMaker+SGML.• Create, manage and maintain the Operations Information Services’ intranet site.• Liaise with pilots, SMEs and cabin crew in regard to producing operation critical documentation.• Proofread and edit technical documentation for accuracy and clarity.• Provide training and support to staff for Adobe FrameMaker/FrameMaker+SGML and Acrobat software. -
Assistant Manager, Document PublishingDepartment Of Defence Mar 1991 - Mar 2001Canberra, Australia• Develop, maintain and manage DTDs, EDDs and templates using Adobe FrameMaker+SGML.• Implement XML/SGML/HTML technologies and provide support/training to staff.• Proofread and edit departmental publications for accuracy and clarity.• Member of the team responsible for the writing and publication of ADFP 102—Defence Writing Standards and ‘Standards for Writing Electronic Publications’.• Presented at the prestigious XML/SGML Asia Pacific '99 conference, sharing insights and knowledge with industry peers.
Frequently Asked Questions about Tracey Cotroneo
What company does Tracey Cotroneo work for?
Tracey Cotroneo works for The Social Maven
What is Tracey Cotroneo's role at the current company?
Tracey Cotroneo's current role is Freelance Social Media & Digital Marketing Specialist | Content Creator.
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2bigpond.net.au, baesystems.com.au
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