MARKETING MANAGEMENT• Developed strategic plans for multiple brands inclusive of go-to-market strategic initiatives, targeted marketing programs, marketing communications and collateral development• Strengthened brand presence nationwide through the implementation of national and local marketing initiatives and interactive media engagement • Established price modeling for all SKUs based on channel to ensure targeted profitability• Support business development initiatives within multiple channels to include product sell in and turns• Identified growth opportunities for organization through product portfolio analysis, market research analysis and competitive landscape assessments• Developed field ready training through a cross-functional collaborative process with Sales, Education and Product DevelopmentMARKETING COMMUNICATIONS• Lead the communication activities to establish and maintain a consistent, relevant brand identity to both internal and external stakeholders• Developed copy, edited and produced a wide range of content to support internal and external communications, sales and marketing initiatives, thought leaders and brand awareness. Collateral examples include: sales materials, product brochures, promotional materials, press releases, newsletters, web content, print and digital advertisements, video scripts and training materials• Managed Media Relations agency, provided project scope and content for all press releases in the execution of strategic initiatives and media outreach• Provided creative art direction to graphic designers, web developers and video production agencies• Oversaw proofing and production process of all enduring pieces ensuring brand standards, guidelines and deliverables were met• Managed product packaging through component identification, creative direction, content and approval

• Managed Marketing, Advertising, Promotional and Communication initiatives• Prepared marketing strategies guided by market research, analytics and competitive landscape along with comprehensive promotional budgets• Planned marketing and brand objectives, expanded product solutions and offerings• Oversaw the creation and delivery of press releases, advertisements, and other marketing materials• Designed print ads and marketing collateral, ensuring brand messages are consistent• Engaged consumers on digital platforms and through social media

Managed diabetes franchise for this multimillion dollar specialty pharmaceutical company, comprised of creating and executing marketing strategies for five products, including the launch of three products in 2008.

Developed and executed strategic launch plan and tactical initiatives for diabetes brand with this billion dollar pharmaceutical company.

Co-developed and executed strategic marketing plans for several blockbuster products in the specialty areas of Cardiovascular and Allergy.

Managed key hospital accounts in Souther New Jersey area by gaining formulary access and driving utilization of specialty Acute Coronary Syndrome Product.

Successfully taught first year college students English Comprehension and Communication Skills and fourth year college students Principles of Business Negotiations in Shanghai, China. Executed forums on resume writing and interviewing skills.

Effectively managed a $7.4 million metals product line; conducted in-depth metal commodity analysis that identified niche markets based on trends and established a methodology for product line extensions.

Strategically managed the growth of five blockbuster products within the Houston, TX territory.