Working with future facing CEOs, CSOs, CMOs | brands, businesses, agencies and organisations who are not content to nudge the tracking needle; who are ambitious and passionate about creating brand, business and cultural impact.

Independent brand, design + innovation studio. We partner with visionary leaders to transform ideas with potential into brands that matter. From electrifying every city in America with BlocPower; raising the next generation of financially healthy and happy kids with Greenlight; changing the narrative around aging with Better Not Younger; to creating affordable housing with Blackstone. If we want to make things better we need to make better things.

Successfully pitching and repositioning Kiwibank - New Zealand’s largest locally owned bank - from a beloved brand but ‘old school’ bank to a progressive, innovative and inclusive bank that is making Kiwis [New Zealanders] better off. Touching all aspects of the brand and business, from promise, people, products, innovations, activations, experience, design and communications. Launched with the revitalised Kiwibank Identity, 'This Is Kiwi' brand campaign and innovations including Co-Own, a… Show more Successfully pitching and repositioning Kiwibank - New Zealand’s largest locally owned bank - from a beloved brand but ‘old school’ bank to a progressive, innovative and inclusive bank that is making Kiwis [New Zealanders] better off. Touching all aspects of the brand and business, from promise, people, products, innovations, activations, experience, design and communications. Launched with the revitalised Kiwibank Identity, 'This Is Kiwi' brand campaign and innovations including Co-Own, a product innovation to help make home ownership more accessible and get more Kiwi into homes. Recognised with Grand Effie ( Gold Effies for Brand Revitalisation + Financial Services, Silver for Insights and Strategic Thinking + New Product ).Global Creative Agency of the Year + Global Independent Agency of the Year 2021 - CAMPAIGN UK | #1 Most Effective Independent Agency in the World 2021 - Effie Index | Independent Agency of the Year 2021 - SPIKES ASIA | New Zealand Agency of the Year - CAMPAIGN BRIEF, CAMPAIGN ASIA, B&T 2021 Show less

A nonpartisan initiative, Every Kiwi Vote Counts was launched to mobilize dismally participating overseas Kiwi voters - who believed their vote didn’t matter - in the 2020 New Zealand Election. With creative partner SPECIAL NEW ZEALAND, EKVC turned to the experts in online election influencing: Enlisting a Russian national, Viktor, to infiltrate social networks and news feeds to wake 1M overseas Kiwis up to their collective influence and provocatively incite them to ‘MEDDLE IN THE NEW ZEALAND… Show more A nonpartisan initiative, Every Kiwi Vote Counts was launched to mobilize dismally participating overseas Kiwi voters - who believed their vote didn’t matter - in the 2020 New Zealand Election. With creative partner SPECIAL NEW ZEALAND, EKVC turned to the experts in online election influencing: Enlisting a Russian national, Viktor, to infiltrate social networks and news feeds to wake 1M overseas Kiwis up to their collective influence and provocatively incite them to ‘MEDDLE IN THE NEW ZEALAND ELECTION’. And like any good meddlers, we got results: In just 18 days, 80M impressions, delivering a 42% increase in overseas resident votes, the highest overseas voter turnout in NZ history and the largest shift in electoral seats since 1999.MEDDLER recognised as #3 world's most effective creative in 2022 WARC EFFECTIVE 100 (where NIKE Crazy Dreams was #1), with a Platinum + Golds at NY Festivals AME Awards and innumerable creative and effectiveness metal for Best Social Media Campaign; Best use of Digital; Direct; Integrated; Strategic Thinking; Politics; Positive Social Impact; Public Good; Progressive Campaign; PR; Breakthrough on a Budget; Bravest Client and Marketer of the Year (SPIKES, ONE SHOW, ONE ASIA, CAPLES, ADSTARS, B+T, MUMBRELLA, AWARD, AXIS, APAC, AU + NZ EFFIES) Show less

Leading strategy and multidisciplinary strategy team for the Spark - New Zealand’s largest telco - as they moved to become the largest digital provider and help all of New Zealand win big in a digital world. Developing an ambitious 5 year plan, including the launch of new offerings (SPARK SPORT + SPARK HEALTH), technology (SPARK *5G), integrated experience principles (SPARK BX) and impact platforms including SPARK PLAY (Awarded Grand Prix and Gold, Spikes Asia Healthcare).#1 Cannes… Show more Leading strategy and multidisciplinary strategy team for the Spark - New Zealand’s largest telco - as they moved to become the largest digital provider and help all of New Zealand win big in a digital world. Developing an ambitious 5 year plan, including the launch of new offerings (SPARK SPORT + SPARK HEALTH), technology (SPARK *5G), integrated experience principles (SPARK BX) and impact platforms including SPARK PLAY (Awarded Grand Prix and Gold, Spikes Asia Healthcare).#1 Cannes Agency of the Decade 2020 | Contagious Best & Bravest 2017-2020 | #1 Agency of the Year, APAC 2019 | # 3 Most Effective Agency in the World 2019 Show less

Heading up strategy department at 72andsunny, creating culturally relevant work and impact for global brands including AXE / Unilever, Diageo / Johnnie Walker, IKEA, Google and Uber. Over that period we grew revenue to 40M Euros, +40% in 2018 alone. Two-time Agency of the Year for Advertising Age and Adweek, Advertising Age's 2017 runner up International Agency of the Year, one of Fast Company's most innovative companies 2016.

Clients including LION ( New Zealand's leading alcohol beverage company ), SPARK ( New Zealand's largest telco and digital provider ) and Goodman Fielder ( Regional FMCG ).

Strategic projects for agencies, exporters, start-ups, VCs and educational institutions (including Tech Futures Lab, recognised as one of the top 50 EdTech Educators in the World 2016).

2degrees: Transitioning the cheap and cheerful new player in the pre-pay market to a more sophisticated, ambitious fully fledged telco. Updating the design system. Seducing the pay monthly and business market without losing the charm and humanity that made it successful in the first instance.+ Navigating the merger of National Bank and ANZ, revitalising 100% Pure NZ for Tourism New Zealand, and reaching a younger audience for Sovereign Life Insurance.

BBH was named Ad Agency China’s Creative Agency of the Year 2009 and China Advertising Independent Agency of the Year 2009. We ushered in revenue growth of 75% over this period, through a commitment to highly effective strategic thinking and award-winning creative for client partners, including The Coca-Cola Company (Minute Maid Juice, introduction of the first dairy product, Tea and Water categories) and Johnnie Walker, making JW a contemporary, human icon of progress for young Asian men by… Show more BBH was named Ad Agency China’s Creative Agency of the Year 2009 and China Advertising Independent Agency of the Year 2009. We ushered in revenue growth of 75% over this period, through a commitment to highly effective strategic thinking and award-winning creative for client partners, including The Coca-Cola Company (Minute Maid Juice, introduction of the first dairy product, Tea and Water categories) and Johnnie Walker, making JW a contemporary, human icon of progress for young Asian men by creating a dialogue about what progress means in today's China. Recognised with Gold APPIES, Asia Media Effectiveness Awards, China + APAC EFFIES, Top 10 campaigns of the year by Ad Age China, Diageo Marketing Brilliance Award for Asia Pacific Region. Show less

Leading a global repositioning effort for Unilever's Vaseline Intensive Rescue, refocusing the company internally (purpose, portfolio, NPD) and transforming the brand externally, resulting in double-digit growth after 30 years of decline. Awarded the prestigious 2008 GOLD GLOBAL EFFIE for global impact (a single campaign recognized annually, in the company of IBM, APPLE and ADIDAS) for Keeping Skin Amazing.+ Diageo's Johnnie Walker and Smirnoff Ice innovations.

Client: British Airways. Responsible for North America in the wake of Sept 11, the economic downturn and a new sobriety surrounding air-travel, which sadly saw us sending off the Concorde but taking Business Class Travel to new heights.

Clients: Absolut Vodka, launch of Orbitz travel site for America's leading airlines, Barnes&Noble Booksellers, Circuit City, The Whitney Museum of Modern Art, Doctors Without Borders/Médecins Sans Frontières.