Tracey M. Fitzgerald

Tracey M. Fitzgerald Email and Phone Number

Communications and PR Consultant @ TMF Communications
Seattle, WA, US
Tracey M. Fitzgerald's Location
Seattle, Washington, United States, United States
About Tracey M. Fitzgerald

As a seasoned Strategic Communications Leader with more than 20 years of experience, I specialize in transforming communications into measurable business results across financial services, healthcare, tech, and telecommunications. My passion lies in building high-performing teams, fostering trust and transparency, and amplifying organizational reputation through innovative and impactful strategies.Throughout my career, I’ve partnered closely with C-Suite leaders to craft messaging that resonates across diverse audiences while aligning with organizational goals. Whether navigating high-stakes crises, delivering award-winning PR campaigns, or driving employee engagement strategies, I excel at creating solutions that inspire, engage, and deliver tangible results.Highlights of my career include:➜ Building and scaling a 17-member cross-functional communications team at BECU, improving employee engagement and amplifying media visibility.➜ Leading transformative crisis management strategies, including CEO transitions, data security incidents, M&A activities, and high-profile legal actions, while safeguarding organizational reputation.➜ Driving award-winning campaigns for global clients like IBM, eBay, and Xerox, earning accolades such as PRSA Silver Anvils and other awards.I am passionate about leveraging storytelling and data-driven insights to deliver strategies that inspire action, build connections, and drive measurable results.

Tracey M. Fitzgerald's Current Company Details
TMF Communications

Tmf Communications

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Communications and PR Consultant
Seattle, WA, US
Tracey M. Fitzgerald Work Experience Details
  • Tmf Communications
    Communications And Pr Consultant
    Tmf Communications
    Seattle, Wa, Us
  • Tmf Communications
    Communications & Pr Consultant
    Tmf Communications 2023 - Present
    Seattle, Washington, United States
    ➤ Develop tailored communications strategies for diverse clients, including public relations, employee engagement, and change management solutions.➤ Advise leadership teams on effective messaging and brand positioning to align with business objectives.
  • Becu
    Vice President, Communications
    Becu 2020 - 2023
    Tukwila, Washington, United States
    ➤ Built and scaled a cross-functional team of 17, spanning PR, internal communications, social media, and digital engagement.➤ Partnered with the C-Suite and Board to drive executive visibility and align messaging with organizational goals.➤ Elevated BECU’s brand reputation through strategic media placements and community engagement initiatives.➤ Led crisis communication strategies during CEO transitions, data security incidents, legal cases, and other high-stakes challenges.➤ Advanced DEI goals by co-leading inclusivity initiatives and developing member-focused policies.
  • Becu
    Director, Communications
    Becu 2016 - 2020
    Tukwila, Washington, United States
    ➤ Designed and implemented BECU’s first integrated communications strategy and team.➤ Expanded media presence and visibility through high-profile PR campaigns.➤ Enhanced employee connectivity through revamped communication channels and leadership engagement forums.
  • A Place For Mom
    Director Of Public Relations
    A Place For Mom 2011 - 2015
    Seattle, Wa
    ➤ Built the organization’s first PR strategy, enhancing corporate positioning and SEO performance.➤ Established thought leadership programs, solidifying the organization’s reputation in the senior living industry.➤ Directed a rebranding initiative to modernize messaging and align with B2B and consumer audiences.
  • T-Mobile
    Senior Manager, Corporate Communications
    T-Mobile 2010 - 2011
    Bellevue, Washington, United States
    ➤ Established a Go-to-Market internal communications team, streamlining messaging and coordination for product launches.➤ Improved cross-functional collaboration between marketing, PR, and product development teams.➤ Designed C-Suite messaging and large-scale employee engagement initiatives.
  • Text 100 Public Relations
    Vice President & General Manager
    Text 100 Public Relations 2000 - 2010
    Seattle, Wa & Rochester, Ny
    ➤ Directed multi-million-dollar PR campaigns for global clients like IBM, eBay and Xerox achieving award-winning results.➤ Expanded the business portfolio through targeted client acquisition strategies and relationship-building.➤ Managed P&L responsibilities while driving operational excellence and team development.
  • Xerox Corporation
    Pr And Brand Manager, Xerox Supplies
    Xerox Corporation 1999 - 2000
    ➤ First PR manager for Xerox Supplies. Developed and executed PR strategy, including driving awareness for toner anti-counterfeit measures and leading a global re-brand initiative for all Xerox paper products.

Tracey M. Fitzgerald Education Details

Frequently Asked Questions about Tracey M. Fitzgerald

What company does Tracey M. Fitzgerald work for?

Tracey M. Fitzgerald works for Tmf Communications

What is Tracey M. Fitzgerald's role at the current company?

Tracey M. Fitzgerald's current role is Communications and PR Consultant.

What schools did Tracey M. Fitzgerald attend?

Tracey M. Fitzgerald attended State University Of New York At Fredonia.

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