Lead the development and execution of global marketing strategies, including awareness campaigns, corporate communications, digital & social media promotion, and events.Develop new lead generation initiatives such as the Thought and Leadership Webinar Series, annual Partner’s Conference, and vertical & regional market expansion programs, which resulted in a 25% average of new quarterly sales awards attributed to MQLs, reaching $4MM Annually.Research and develop Enterprise & Client Personas, the Corporate Partnership Program, and the Competitive Analysis Framework and Dashboards with internal stakeholders.Increase demand generation by sourcing, interviewing, and writing client case studies and industry insight blogs to strengthen client relations, increase brand loyalty, and expand wallet share. Increased average MQLs by 40% YoY in sales funnel.Innovate corporate branding and content portfolios through multiple channels. Develop the content strategy as well as all sales enablement material, including all written and digital assets.Managed and executed the re-organization of the sales & marketing team, including the setup of the full cycle sales process and commercial activities such as proposal development, contracts, and pricing. Exceeded the sales target by 1.07% in FY23 and grew annual business by 40% YoY in FY22 and FY23.Provide strategic leadership to the sales & marketing team while developing and achieving quarterly KPIs and account planning, as well as managing and optimizing the sales & marketing budget on a quarterly/ annual basis

Designed and executed business development and annual sales & marketing strategies, including directing the marketing & sales team, managing all projects and contractors, producing marketing communications and content, and creating GridStone’s Target Segments and User Personas for effective vertical growth.Aligned lead-generation activities such as the rebranding of Gridstone’s strategic service offerings.Managed clientele across North America, including creating client-specific marketing and consumer-driven strategies that tied-in all marketing strategy, brand, and communications functions.Provided efficient project management to foster a collaborative environment and ensured that all contractors and projects met set deadlines and delivery expectations.Successfully pursued and built all corporate/ client partnerships and worked closely with the CEO to establish clear road maps for growth, while consistently meeting and exceeding activity quotas.

Responsible for sales and marketing strategy for each solution business modelDevelop annual sales forecasts and managing budgets in line with the company’s revenue goalsManage and work with team on each client account to secure new business and retentionHiring, training and managing the sales and marketing teamsPerformed competitive intelligence streamlined into product development and sales strategiesPosition XI’s solutions in market to build brand awareness and create lead generation.Work closely with operations & development to build product road maps that meet market demandDevelop and manage pricing and commission structures

Oversaw all North American marketing and communications strategies, including marketing campaigns, press conferences, and internal/ external events and promotions. Developed various forms of marketing communications, including sourcing and writing articles on AVEVA’s client success stories.Developed an Owner Operator Quality Round Table series for NA that increased sales funnel by 76%, in addition to other events such as AVEVA’s North America User Conference and a Lunch n’ Learn Series.Spearheaded AVEVA’s plant design management software to be implemented in SAIT’s PPDM curriculum, contributing to increased brand awareness and user training.Revamped the brand for AVEVA’s new engineering design and enterprise asset management software solutions, successfully positioning them for the local market in North America.Liaised with the NA executive sales team to develop customer-focused messaging and campaigns to support each account’s sales strategy, resulting in 300% YoY growth.

Manage entire client portfolio for North and South America including over 150 clients across the E&P and Finance sector via account management and solution selling.New lead generation and development of existing client accountsLiaison between clients and financial analysts to provide support and cross-sell.Lead formal presentations to existing customers & new prospectsManage sales forecast, budget and P&L for Canadian operations.Work directly with CEO and Executive team with business development initiatives and various projects as required.