Tracey Power, Mba Email and Phone Number
I'm an engaging marketing leader who possesses a thirst for lifelong learning, which facilitates a winning blend of evolving subject matter expertise, skill in the development and leadership of teams, and always looking for optimal efficiencies, especially through maximizing CRM applications that include Salesforce and HubSpot. Leveraging a unique mix of strategic and analytical expertise, I'm consistently exceeding performance goals by aligning talent and focus with organizational objectives. I pride myself on being highly effective in marketing, with experience developing and executing strategies that increase pipelines, revenue, customer engagement, and competitive differentiation. My success is driven by my ability to develop and use market research to gain insights to conceive, grow, and implement multi-dimensional strategy, marketing, and business plans. Ethical leadership, innovative creativity, conscious capitalism, empowering others, and emotional intelligence are at the heart of all my data-driven decision-making. LEADERSHIP HIGHLIGHTSWith William Reed Business Media, I led the team and also served as interim Commercial Director for the American region while simultaneously negotiating agreements for marketing and advertising across digital and event products to generate $1.2M in annual revenue.At Allured Business Media, I identified unique sponsorship opportunities, extended advertising methods outside of traditional spaces, generated 29% average growth, and exceeded launch goals by 20%.As the Sales & Marketing Manager with The Capital Grille, I implemented a marketing plan that doubled the average lunch business in less than six months and curated luxury brand partnerships that aligned with guest base values.My areas of expertise include: Marketing, Partnerships, Strategic Leadership, Event and Project Coordination, Negotiations, Team Leadership, Market Analysis, Relationship Building, Business Development, Executive Communications, Revenue Growth, Coaching and Mentoring, Training and Development
Akfi Association
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Marketing Manager (Volunteer)Akfi Association Sep 2024 - PresentRemote• Analyzing existing items and evaluating changes needed to increase optimizations• Developing promotional strategies for organic growth• SEO Optimization of website, YouTube, and LinkedIn platformsAbout Actionable Knowledge Foundational Institute (AKFI.org):• Global industry association that connects trend-setting businesses and develops comprehensive sustainability strategies for executives and directors. • Profitably bridging Sustainability, ESG (Environmental, social, and governance (ESG) is shorthand for an investing principle that prioritizes environmental issues, social issues, and corporate governance. Investing with ESG considerations is sometimes called responsible investing or, in more proactive cases, impact investing.), and Digital Transformation risks.• Save lives, leverage technology, limit environmental impact, and generate economic growth.• Association in the startup stages
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Senior Relationship Manager For Global Brands - Pharma, Nutra And Food PublicationsWilliam Reed Business Media Ltd. Jan 2018 - Jan 2024Chicago, Illinois• Served as U.S. Team Leader, Mentor, and Trainer for a team of 6 throughout tenure, developing best practices to increase team efficiency and transparency within the CRM systems, increasing forecasting ability and reliability for executives and finance teams. • Served as Interim Commercial Director, providing direct leadership to the U.S. team, liaising with European headquarters executives, and training the new Director on industries, internal and external processes and systems, corporate culture, and overall operations.• Collaborated across departments to develop new product offerings and pricing strategies to bring products from testing to market, resulting in new advertising products increasing the pharmaceutical sales portfolio by 25%. • Provided key insights for tailoring marketing assets to meet client needs across cultural nuances and enhance the online user experience.• Developed and executed consultative and strategic marketing and advertising plans via paid media and earned media, encompassing digital and event offerings, boosting client engagement and relations, resulting in an average retention rate of over 90% of clients annually within the portfolio.• Enhanced brand awareness for multiple publications across pharmaceutical, nutraceutical, and food industries; bolstered portfolio capabilities through strategic targeted identification of alignment and advertising opportunities, increasing sales territory portfolio by 40%, achieving over $1.2M in annual sales and consistently exceeding targets. Increased business revenue annually by $177K.• Improved operational efficiency by leading cross-departmental efforts to refine sales methodologies and implementation throughout a robust 2-year Salesforce integration project, resulted in serving as the U.S. SME. -
Business Owner & Event SpecialistYour Day - Event Planning 2004 - Mar 2020Chicagoland Area & Destination EventsPrivate Event Planning for various types of events:• Weddings, Charitable/Fundraising Events, Corporate Events, Destination Events, Global Event Sourcing/Site Selection, Sourcing local venues, vendors, and talent, Bridal & Baby Showers, Engagement Parties
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Business Development ManagerAllured Business Media 2014 - 2017Carol Stream, Il• Generated and expanded partner and advertising relationships for exhibition booth sales, sponsorships, and venue advertisement for trade shows, resulting in a 29% average growth in trade show events by identifying and executing new sponsorship opportunities and expanding the scope of advertising.• Enhanced client brand visibility and marketing capabilities by providing strategic guidance and collaborating with marketing teams to develop compelling and dynamic promotional content.• Pioneered the launch of an additional trade show utilizing economic data and market analysis outlining the location and prospective clientele potential while leveraging existing client relationships and acquiring new regional partners for the event, exceeding launch expectations by 20%. -
Sales & Marketing ManagerThe Capital Grille 2012 - 2014Lombard, Il• Managed a team of 8 in sales and marketing efforts, contributing to the operational oversight of an extensive staff (30+) to optimize service delivery and guest satisfaction.• Developed a successful marketing plan that increased the average lunch business by 200% in less than 6 months.• Cultivated enduring relationships with premier clientele and corporate stakeholders by maximizing the CRM system, enhancing brand loyalty, and consistently bolstering event participation and dining frequency.• Prioritized charitable events and curated partnerships with luxury brands to grow guest base and increase sales. (i.e. Ferrari, Moët & Chandon, CD Peacock Jewelers/Longines, etc.)• Designed and executed strategic marketing initiatives that significantly elevated guest engagement, including Concierge and Fortune 500 C-suite programs that strengthened alliances and grew referral-generated revenue by 200%. -
Event Sales & Event SpecialistVictoria Banquet Group, Inc. 2008 - 2012Schiller Park, Rosemont, Mount Prospect, Highwood, & Off-Premise Locations• Originated and executed project management of over 100 events per year while also performing marketing functions & business development roles. Consistently rewarded for exceeding business development goals and filling booking gaps. -
Event ResourcesMicrotek 2006 - 2008Downers Grove, Il• Established cross-cultural global venue sourcing, event planning for tech, and global partnership website management via SharePoint. -
Director Of Merchandising, Group Sales & Special Events CoordinatorSchaumburg Flyers Professional Baseball Club 2005 - 2006Schaumburg, Il• Managed a team of 5 across merchandising, executed contract negotiations and project management, and created and executed marketing plans for event opportunities, increasing rentals by 500% while exceeding sales goals.
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Contract Support & Customer Service Support, Special ProjectsRiverside Publishing 2004 - 2005Itasca, Il• Executed project management & special assignments for various state educational testing contracts -
Planning, Promotions, Group Sales, & Ticket CoordinatorQuad City River Bandits Professional Baseball Club May 2003 - Sep 2003Davenport, Ia• Reached over 1,500 consumers via business development initiatives, created and executed marketing & sales plans for sponsorships from over 50 companies involving special event opportunities.
Tracey Power, Mba Education Details
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Master Of Business Administration - Mba -
Business Administration - Concentrations In Marketing & Management
Frequently Asked Questions about Tracey Power, Mba
What company does Tracey Power, Mba work for?
Tracey Power, Mba works for Akfi Association
What is Tracey Power, Mba's role at the current company?
Tracey Power, Mba's current role is Strategic Marketing and Sales Leader | Relationship Builder | Ethical Leadership and Empowerment | Succeeds at Turning Leads Into Revenue Growth | 20+ Years Experience in Marketing and Business Development.
What schools did Tracey Power, Mba attend?
Tracey Power, Mba attended Western Governors University, Augustana College.
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