Tracey Saunders Email & Phone Number

Coventry, England, GB

Coventry, England, United Kingdom

A fixed term contract to leverage the delivery of the Productivity & Skills directorate, which included creating and implementing individual campaign plans as well as maintaining a forward content plan.

Rugby

• As the only comms employee for this local Business Improvement District, I was responsible for leveraging the activities of 300+ local businesses in the town centre and promoting Rugby as an attractive place to work.
• Running ‘shop local’ social media campaigns during two national lockdowns.
• Creating and launching a new food and drink website.
• Producing all copy and visuals for four social media channels and increasing followers month on month.

• Providing senior level media relations, social media management, copywriting, event management, internal communications and crisis management support for clients. Highlights included:
• Managing the press office at Coventry University while a permanent team was recruited generating daily national media coverage and managing the Clearing campaign.
• Managing press trips, providing expert comment, creating interview opportunities, liaising with policy advisors on issues, working with the public affairs team to shape the agricultural agenda in Westminster and.
• Engaging with stakeholders on major policy changes affecting the housing sector and preparing an annual PR plan for Birmingham City Council, where I was the first point of contact for national, trade and regional media.
• Boosting internal communications for the merger of Tarmac and Lafarge during a six month contract, by managing the production of four monthly divisional newsletters, organising an MP visit, running staff focus groups.
• Barques Design (Jewellery Quarter BID).

West Bromwich

• Responsible for internal communications and media relations for an international food company, who produce own label chicken products for retailers including Marks & Spencer, Tesco and KFC. At the time, the company.
• Providing content for internal communications, and facilitated a daily management conference call to engage with 6,000 employees in 12 UK sites.
• Copywriting, food photography styling, print and production of a marketing brochure for a new £30m factory.
• Managed the PR for Harry Ramsden’s and Fishworks. Secured interviews on Channel 4 Undercover Boss, Channel 4 Hugh's Fish Fight, BBC Business News and Radio Five Wake Up To Money, Live for Harry Ramsden’s CEO and.
• Handling media enquiries, interview requests and crisis communication.

• As a freelance PR consultant, I have provided forward planning and proactive media relations support to the Local Government Association (London), Business Link West Midlands (Birmingham) and Birmingham City University.
• Created a bank of case studies of BLWM clients which generated media coverage including BBC2’s ‘Working Lunch’.
• Leveraged an event at the Grand Designs Show with Kevin McCloud for BCU, that also secured media coverage with The Daily Telegraph, Ideal Home and Beautiful Home.

• At Marketing Birmingham I established a corporate PR team in this newly created permanent role for a destination marketing agency. I produced a three year corporate PR plan and managed a team of three as well as a.
• Launched five national consumer campaigns including art, food, fashion, sport and tourism.
• Secured £10,000,000 worth of media coverage.
• Acted as a media spokesperson for the company.
• Demonstrated a 10: 1 return on investment for the PR budget.
• Created and implemented a stakeholder engagement strategy to enhance funding streams, with an increase in funding from £1,000,000 to £4,000.000 over two years.

• As a self employed PR I launched six, new, independently owned restaurants and a bar in London. Achievements included:
• Secured coverage in Sunday Times Style magazine, The Times, Vogue, Independent on Sunday and Waitrose Food Illustrated.Negotiated tie-ins for corporate dining offers with Chelsea FC and Sadlers Wells.

Bsc Business Studies, Business Studies

Education record