Tracey Taylor

Tracey Taylor Email and Phone Number

Campaign Marketing for Consumer Technology Companies: Unlocking GTM strategies that drive full-funnel, customer-centric marketing campaigns. @ Adobe
345 Park Avenue
Tracey Taylor's Location
San Francisco Bay Area, United States, United States
Tracey Taylor's Contact Details

Tracey Taylor personal email

n/a

Tracey Taylor phone numbers

About Tracey Taylor

I bring consumer technology brands to life through impactful content that fuels marketing strategies and solves cross-functional business challenges by unifying priorities to align with overall objectives. I have led high-performing, agile teams throughout my career to build repeatable and scalable consumer marketing programs that focus on driving social and influencer-led marketing campaigns: social, advertising, online, demand generation, and content creation. TECH-OBSESSED FROM THE BEGINNINGI have always been drawn to the way that technology can transform our daily lives. I grew up in a family of early adopters, so the tech industry was fused to my DNA at a young age. This drove me toward companies including Apple, where I led marketing efforts to capture the 18-25 demographic during the transformative years when the company revolutionized the personal technology space with products like the iMac, iPod, iTunes, and eventually the iPhone. In my current role at Adobe, I have spent the last decade building evolved campaigns that have helped guide the company along the journey through the massive shift from a boxed product to a subscription-based software model. DRIVING INNOVATION WITH INTUITION AND ANALYTICAL INSIGHTI balance a deep understanding of customer behavior with data-backed insights to understand audience segmentation and uncover campaign strategies that drive results. I partner with cross-functional stakeholders to elevate every facet of a product campaign. I strive to blend individual talents to deliver harmonious campaigns that connect audiences to our product. LEADING & LEARNING IN TANDEMI've always been fueled by teams that are hungry to learn, build and grow – leadership is a two-way street, and I deeply value how much I get out of my teams. I have been lucky enough to work with talented marketers and product leaders that are able and willing to shake things up at a moment's notice. As a leader, I strive to create nimble workplaces that lean into everyone's strengths to deliver customer-centric solutions. Individual growth and professional development are essential to our overall creativity.

Tracey Taylor's Current Company Details
Adobe

Adobe

View
Campaign Marketing for Consumer Technology Companies: Unlocking GTM strategies that drive full-funnel, customer-centric marketing campaigns.
345 Park Avenue
Website:
adobe.com
Employees:
51
Tracey Taylor Work Experience Details
  • Adobe
    Group Product Marketing Manager, Video Category
    Adobe Feb 2024 - Present
    San Jose, Ca, Us
  • Adobe
    Senior Manager, Campaign Marketing
    Adobe May 2011 - Feb 2024
    San Jose, Ca, Us
    Creativity is rapidly evolving. Having been at Adobe for more than a decade, I remember when our products were boxed software, and the subsequent cloud migration and diversification of offerings that fit every creator's needs. Throughout my tenure at Adobe, I have worked to create full-funnel marketing campaigns that have supported the company's evolution from in-box software solutions to subscription-based digital products. As a senior manager for campaign marketing, I partner with our creative and marketing teams to create comprehensive plans, including the go-to-market launch plan for Premiere Pro's first global brand campaign. I am deeply proud of our work to build out our market positioning for social creators for critical lines, including the industry gold standard, Premiere Pro, and the initial launch of Premiere Rush.
  • Avid
    Senior Marketing Programs Manager
    Avid Jun 2009 - May 2011
    Burlington, Ma, Us
    Avid recruited me to devise effective go-to-market plans and demand generation campaigns that inspired customer activation and retention through e-marketing, direct mail, webinars, tradeshows, events, and promotions at regional and local levels. I did a lot of work to amplify the company's Prov Audio & Video solutions within the education segment.
  • Integrated Marketing Partners
    Account Supervisor
    Integrated Marketing Partners Apr 2008 - Jun 2009
    San Francisco, California, Us
    Integrated Marketing Partners hired me to manage and mentor an account team in the strategic planning, development, and execution of integrated demand generation campaigns for B2B and B2C. During my time in the role, I led teams that developed preference building, sales support, lead generation and cultivation, direct sales, and channel marketing for multiple technology companies, including Adobe, Genesys, Juniper Networks, Symantec, and WebEx.
  • Gymboree
    Brand Manager, Janie And Jack
    Gymboree Feb 2007 - Apr 2008
    Secaucus, New Jersey, Us
    I served as an integral member of the team assembled to develop to GTM plan for the retail launch of Crazy 8. We established the branding strategy that drove the development of all marketing elements (web, email, online, in-store signage, and packaging).
  • Apple
    Marketing Manager
    Apple Aug 2005 - Feb 2007
    Cupertino, California, Us
    I was promoted to develop marketing programs that expanded Apple's connection to colleges and universities. This was an exciting time of growth, where Apple was growing at an unprecedented rate within the 18-25 demographic and evolving into the company we know today. Throughout my 18 months in this role, I guided communications, oversaw merchandising collateral, and supported training across the company's 300+ Apple Authorized Campus Stores. I also developed and launched the company's first-ever Apple Scholarship program, which significantly increased the customer database within this critical demographic.
  • Apple
    Marcom Manager
    Apple May 2001 - Aug 2005
    Cupertino, California, Us
    Apple brought me on as part of the marketing and communications team tasked with building out the company's K-12 and Higher Education strategic marketing programs, putting language to Apple's vision and mission in Education. In this role, I supervised the efforts of creative, production, and editorial staff to create customer-targeted communications deliverables, including print and online collateral, website, direct marketing, and sales tools. I also worked cross-functionally with IT and sales to build out messaging, strategies, and marketing materials for Enterprise Solutions, which enabled them to generate customized communications with consistent messages at customer and prospect sites.
  • Marchfirst
    Senior Account Executive
    Marchfirst Jul 1999 - May 2001
    Oborishte, Sofia City, Bg
    What can I say? I was bit by the tech bug very early on. I moved to marchFIRST to satisfy a deep desire to explore the growing consumer technology space, where I worked on the Apple account, partnering with its partners on marketing communications as the company worked to prioritize education marketing and building its YA audience. Our team worked to shift Apple's education marketing from print to online media and support website development and broadcast projects. I'm also proud of the work I did with the agency to broaden its talent recruitment program. I also initiated the firm's Account Management intern program, which increased the recruitment and retention of top talent.
  • Goldberg Moser O'Neil
    Account Executive
    Goldberg Moser O'Neil Apr 1995 - Jul 1999
    Goldberg Moser O'Neil is where I fell in love with media merchandizing. I built the brand's presence across broadcast, collateral, print, and online advertising for consumer clients, including Kia Motors America, Inc (national and regional), Heavenly Ski Resort, Dreyer's Grand Ice Cream, and The New York City Marathon. My role focused on developing creative briefs and overseeing the creative process from conception to production, and managing launch promotions and sponsorship programs that turned at least a three to one ROI.

Tracey Taylor Skills

Case Management Social Services Crisis Counseling Political Campaigns Program Development Community Outreach Grant Writing Volunteer Management Nonprofits Psychotherapy Fundraising Public Speaking Youth Development Event Planning Workshop Facilitation Staff Development Relationship Building Analytical Skills Leader Facilities Operations Leadership Research Case Managment Crisis Intervention

Tracey Taylor Education Details

  • San Diego State University
    San Diego State University
    English

Frequently Asked Questions about Tracey Taylor

What company does Tracey Taylor work for?

Tracey Taylor works for Adobe

What is Tracey Taylor's role at the current company?

Tracey Taylor's current role is Campaign Marketing for Consumer Technology Companies: Unlocking GTM strategies that drive full-funnel, customer-centric marketing campaigns..

What is Tracey Taylor's email address?

Tracey Taylor's email address is tr****@****ast.net

What is Tracey Taylor's direct phone number?

Tracey Taylor's direct phone number is +44 844 770*****

What schools did Tracey Taylor attend?

Tracey Taylor attended San Diego State University.

What skills is Tracey Taylor known for?

Tracey Taylor has skills like Case Management, Social Services, Crisis Counseling, Political Campaigns, Program Development, Community Outreach, Grant Writing, Volunteer Management, Nonprofits, Psychotherapy, Fundraising, Public Speaking.

Who are Tracey Taylor's colleagues?

Tracey Taylor's colleagues are Cristian Palomeque, Kancharla Anjaneyulu, Mubashar Ghani Khan, Prabhakar Kumar, Hilaire Sawadogo, Naveen M, Hakimi Nasir.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.