Tracey Johnson Email and Phone Number
A highly motivated communications specialist with over 20 years' experience gained in market-leading/global organisations. A proven track record delivering excellent engagement levels, through award-winning communication campaigns. Comprehensive experience in strategy & planning, change management, online & offline channels, communications measurement, people & budget management. First class project management skills & excellent attention to detail, with an enthusiastic & creative approach. Degree & CIM qualified, with a Melcrum Black Belt in Internal Communications.Seeking new career opportunities - permanent / interim considered.Key Skills & ExperienceStrategic thinking: formulated IC strategies & plans to drive organisational change & enhance business performance across industry sectors including financial services, engineering, retail, leisure, wholesale.Stakeholder engagement: built effective working relationships, at all levels, using a collaborative approach to gain buy in for complex change programmes, IC pans & campaigns.Business change: managed multiple change projects including acquisitions & mergers, restructuring, re-branding, relocation, product & distribution channel development, absorbing vast amounts of information to identify key priorities & recommend communication objectives & plans which deliver results. Communication skills: excellent copy writing, editing & proofreading skills. Confident translating complex & sensitive issues into clear & meaningful messages, to audiences at all levels.Channel management: proficient across the full communications mix including publications, conferencing & events, video, intranet, web, email, social media & feedback mechanisms.Project management: exceptional organisational skills. Competent leading & managing multiple communication projects in a fast paced & deadline driven environment.
Jaguar Land Rover
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- jaguarlandrovercareers.com
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Senior Communications Consultant, Agile Organisation And Culture TransformationJaguar Land RoverRoyal Leamington Spa, Gb -
Senior Communications Consultant, Agile Organisation & Culture TransformationJaguar Land Rover Jul 2021 - PresentCoventry, England, United Kingdom -
Senior Hr Communications ConsultantJaguar Land Rover Mar 2020 - Jun 2021Coventry, England, United Kingdom -
Internal Communications ManagerNationalgrid Nov 2015 - Feb 2020Warwick
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Internal Communications Manager, UkBibby Financial Services Apr 2014 - Sep 2015BanburyDelivered leadership & change communications to 1,000 employees across 19 UK regional offices. • Supported CEO & Executive team to deliver effective & engaging leadership communications: monthly CEO update (improved readership by 22%; improved understanding of business performance for 94% of employees); Leaders Forum events (improved understanding of company strategy for 94% of managers); strategic announcements, appointments & awards. • Developed & implemented IC plans to deliver… Show more Delivered leadership & change communications to 1,000 employees across 19 UK regional offices. • Supported CEO & Executive team to deliver effective & engaging leadership communications: monthly CEO update (improved readership by 22%; improved understanding of business performance for 94% of employees); Leaders Forum events (improved understanding of company strategy for 94% of managers); strategic announcements, appointments & awards. • Developed & implemented IC plans to deliver strategic change projects. Supported senior managers & HR team to implement new target operating model including office openings, closures & relocations; organisational restructuring, redundancies & TUPE transfers. • Devised & launched Elite Performers Club - improved performance of 55% of salesforce, increased sales by 7% & boosted income by over 13%. • Managed & delivered key company events: introduced new suppliers, improved production processes & reduced costs. Event logistics & video production of annual business conference; Senior Leaders Forums; roadshows; briefings. • Managed UK intranet news site & fortnightly e-newsletter: streamlining processes & implementing editorial best practice to double readership & achieve above average open rates. • Supported Global communications channels & initiatives including Global newsletter, intranet news content & charity initiatives. Show less -
Internal Communications ManagerWragge & Co Llp Oct 2013 - Apr 2014Birmingham, United KingdomManaged operational & change communications to 1,300 employees & partners - multiple countries. • Liaised with leadership team to produce communications to bring business strategy & objectives to life including weekly leadership email, online chat room & ad hoc announcements. • Developed communication plans to support strategic change projects including merger activity, HO relocation & outsourcing of business functions. • Devised communications audit to measure effectiveness of… Show more Managed operational & change communications to 1,300 employees & partners - multiple countries. • Liaised with leadership team to produce communications to bring business strategy & objectives to life including weekly leadership email, online chat room & ad hoc announcements. • Developed communication plans to support strategic change projects including merger activity, HO relocation & outsourcing of business functions. • Devised communications audit to measure effectiveness of comms channels. Feedback used to develop comms strategy for a newly merged firm. • Managed intranet news site: chaired weekly editorial meetings, identified news items & coordinated a rolling communications calendar. Significantly increased page views & dwell times. • Coordinated & delivered all internal comms channels: electronic wallpapers, posters, weekly e-news bulletin, chat rooms, polls, Lunch & Learn events. • Developed communication plans to support IC & engagement campaigns: Charity of the Year; HR wellbeing; Great Place to Work survey; cycle to work; e-learning products; e-payslips launch. Show less -
Customer Publications Editor (Marketing Secondment)Nfu Mutual Jun 2012 - Sep 2013Stratford Upon Avon, Warwickshire• Launched & managed new customer magazine (print & digital). Generated 200+ sales leads per edition. • Chaired editorial board of senior stakeholders to identify appropriate content & messages. 81% of customers rated quality of writing as excellent/good & 70% agreed articles were relevant to them. • Delivered 3 print magazines & 3 online magazines a year (160K circulation each). 88% of customers rated magazine excellent/good. • Designed & managed customer e-shot campaigns to… Show more • Launched & managed new customer magazine (print & digital). Generated 200+ sales leads per edition. • Chaired editorial board of senior stakeholders to identify appropriate content & messages. 81% of customers rated quality of writing as excellent/good & 70% agreed articles were relevant to them. • Delivered 3 print magazines & 3 online magazines a year (160K circulation each). 88% of customers rated magazine excellent/good. • Designed & managed customer e-shot campaigns to support online publication. Improved format & design delivered above industry average Open & Click Through Rates. • Built & managed relationships with contributors, stakeholders & third party suppliers, to ensure magazine was delivered on schedule & budget. Show less -
Internal Communications SpecialistNfu Mutual Oct 2009 - Jun 2012Stratford Upon Avon, Warwickshire• Advised strategic change programmes & business areas to deliver effective communication plans to engage employees, foster a high performance culture & drive organisational change. • Managed IC plans for business change projects focusing on improving customer service & new distribution channels. Communications persuaded 78% of Agents that new out-of-hours service would benefit them/customers & helped exceed sign up targets. • Supported HR & Training teams to engage staff in strategic… Show more • Advised strategic change programmes & business areas to deliver effective communication plans to engage employees, foster a high performance culture & drive organisational change. • Managed IC plans for business change projects focusing on improving customer service & new distribution channels. Communications persuaded 78% of Agents that new out-of-hours service would benefit them/customers & helped exceed sign up targets. • Supported HR & Training teams to engage staff in strategic objective of being “a great place to work.” Led & managed communication initiatives including benefits & reward, employee engagement & performance management. SMART Pension achieved 79% take up & saved £500k, 88% of employees supported decision to invest savings in new Wellbeing scheme, 89% understood new bonus scheme, Annual Engagement Survey achieved 92% participation. • Identified & developed appropriate communication messages & channels to reach & motivate target audiences including: staff magazine, intranet, briefings, e-learning, staff cascade, workshops, best practice guides, video, email & conferences/events. • Crisis management to resolve business continuity situations e.g. telephony failure across Regional Service Centres. Coordinated communications swiftly while under pressure to keep employees informed & minimise disruption to the business/customers. Show less -
Internal Communications ManagerConverteam Jul 2007 - Sep 2009Rugby, WarwickshireDeveloped & implemented the IC strategy for the UK (9 locations), Brazil, Korea, Singapore & India. Contributed to Group IC strategy (France). Communicated to 1,000+ UK & 5,500 worldwide employees. • Advised Directors & senior managers on change communications e.g. business restructuring, change of shareholder, introduction of a 40 hour week. • Developed senior manager briefings to improve buy in to business strategy & facilitate effective team-working. 96% rated sessions… Show more Developed & implemented the IC strategy for the UK (9 locations), Brazil, Korea, Singapore & India. Contributed to Group IC strategy (France). Communicated to 1,000+ UK & 5,500 worldwide employees. • Advised Directors & senior managers on change communications e.g. business restructuring, change of shareholder, introduction of a 40 hour week. • Developed senior manager briefings to improve buy in to business strategy & facilitate effective team-working. 96% rated sessions excellent/good & 100% agreed messages were communicated more consistently. • Redesigned monthly employee newsletter ensuring content & messages were clearly aligned with business strategy. Newsletter was voted the most informative communication channel in IC survey. • Launched quarterly Teamtalk bulletins to help senior managers cascade business messages more consistently. 93% of staff agreed it improved their understanding of company objectives. • Developed new channels including site bulletins, interactive structure charts, poster campaigns & social events. 80% of staff agreed new channels improved local & inter-departmental communication. • Developed staff recognition & recruitment schemes to support HR strategy. 30% of recruits sourced via scheme, achieving significant cost savings. • Collaborated with Group HR to coordinate annual Employee Survey. UK region doubled response rate, achieved the greatest increase in employee understanding of Company strategy & most significant improvement in communications over all. • Supported Group IC team (France) to deliver annual managers conference, quarterly employee newsletter, CEO video briefings, roadshows & monthly e-news bulletin. • Managed one direct report & four indirect reports (across multiple sites). Show less -
Internal Communications ManagerPunch Taverns Jun 2005 - Jul 2007Burton Upon TrentManaged communications to 14,000+ employees across Punch & Spirit Group. • Collaborated with project teams & a strategic integration committee to deliver best practice communication plans for business change projects & acquisitions. • Managed & redesigned CEO complaint process achieving greater efficiency & higher SLA targets. • Enhanced corporate identity through the design & management of key corporate communication materials: Annual & Interim Reports, retailer… Show more Managed communications to 14,000+ employees across Punch & Spirit Group. • Collaborated with project teams & a strategic integration committee to deliver best practice communication plans for business change projects & acquisitions. • Managed & redesigned CEO complaint process achieving greater efficiency & higher SLA targets. • Enhanced corporate identity through the design & management of key corporate communication materials: Annual & Interim Reports, retailer satisfaction survey, retailer newsletter, Retailer Charter & Welcome Packs, copy writing for Company websites & staff intranet. • Monitored & reinforced brand values by reviewing internal & external communication materials to improve quality standards & ensure a consistent corporate style. Show less -
Internal Communications ManagerTui Travel Plc Jun 2001 - Jul 2005Coventry, United KingdomResponsible for communicating to 6,000+ UK & 17,000+ overseas staff. • Influenced directors, senior managers & project teams to deliver communication plans which engaged staff in strategy & brand identity of a newly integrated business. 84% of employees understood Company strategy/objectives. • Developed new employee publications to support integration strategy & new brand values. Achieved BACB awards & 86% of employees rated magazine excellent/good. • Designed intranet… Show more Responsible for communicating to 6,000+ UK & 17,000+ overseas staff. • Influenced directors, senior managers & project teams to deliver communication plans which engaged staff in strategy & brand identity of a newly integrated business. 84% of employees understood Company strategy/objectives. • Developed new employee publications to support integration strategy & new brand values. Achieved BACB awards & 86% of employees rated magazine excellent/good. • Designed intranet Breaking News strategy to improve business awareness & staff engagement. 73% of employees rated the service excellent/good. • Created an award-winning Charity of the Year Strategy. Achieved 89% employee participation & raised £750K+. • Designed & implemented an Internal Communications Audit to measure the effectiveness of communication mechanisms, identify communication preferences & drive continuous improvement. • Conducted communication workshops to educate employees about new group structure/audiences, promote value of efficient & cost effective communication & raise awareness of different communication vehicles. 96% of attendees improved their understanding. • Managed strategic business announcements & developed improved cascade mechanisms to ensure consistency of messaging & approach. • Developed new feedback channels to increase effectiveness of two-way communications: focus sessions, strategy involvement workshops & Dial-A-Director. • Managed one direct line report. Show less -
Publications & Events Co-OrdinatorTui Travel Plc Jun 2000 - Jun 2001Leamington Spa, Warwickshire -
Internal Communications ExecutiveTui Travel Plc Jun 1999 - Jun 2000Leamington Spa, Warwickshire -
Business AnalystNewey & Eyre Ltd Dec 1997 - May 1999Birmingham, United Kingdom
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Corporate Planning ExecutiveNewey & Eyre Ltd May 1995 - Dec 1997Birmingham, United Kingdom
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Purchasing ManagerNewey & Eyre Ltd Jan 1994 - May 1995Worcester, United Kingdom
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Graduate Management TraineeNewey & Eyre Ltd Sep 1992 - Jan 1994Coventry, United Kingdom
Tracey Johnson Skills
Tracey Johnson Education Details
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Chartered Institute Of MarketingCim Diploma In Marketing -
MelcrumInternal Communications Black Belt -
Post-Graduate Diploma In Management Studies (Dms)
Frequently Asked Questions about Tracey Johnson
What company does Tracey Johnson work for?
Tracey Johnson works for Jaguar Land Rover
What is Tracey Johnson's role at the current company?
Tracey Johnson's current role is Senior Communications Consultant, Agile Organisation and Culture Transformation.
What schools did Tracey Johnson attend?
Tracey Johnson attended Chartered Institute Of Marketing, Melcrum, University Of Teesside, The University Of Huddersfield.
What skills is Tracey Johnson known for?
Tracey Johnson has skills like Internal Communications, Strategic Communications, Change Management, Stakeholder Management, Stakeholder Engagement, Employee Engagement, Corporate Social Responsibility, Hr Communications, Brand Communication, Crisis Communications, Global Communications, Marketing Communications.
Who are Tracey Johnson's colleagues?
Tracey Johnson's colleagues are Hannah Rosser, Kayden Barrett, Matthew Albrecht, Siddharth Bavishi, Ges O'sullivan, Lauren Wray, Kamil Poreda.
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Tracey Johnson
Tech Ecosystem Project Director - South Yorkshire. Consultant. Maker Of Mischief.Greater Sheffield Area2googlemail.com, barnsley.gov.uk2 +441226XXXXXX
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Tracey Johnson
Events, B2B & Projects Marketing Manager - The Cornwall College Group & Senior Executives’ Forum (Sef) ManagerSt Austell1cornwall.ac.uk -
3signetresources.co.uk, projectpeople.com, copora.ae
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Tracey Johnson
Marketing Innovation And Strategy | Instructional Designer | E Learning Developer | Founder Customeraide®Greater Guildford Area, United Kingdom1in-deed.com -
Tracey Johnson
Digital Brand Builder & Mentor ✨ Web Designer ✨ Digital Marketing ✨ Founder Of Tj DesignDesborough1tjdesignuk.com2 +447855XXXXXX
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