Tracey Ann Alston Email & Phone Number

Houston Premium Outlets

•Creates strategic decisions based on the needs of the business, based on both short and long term objectives, in alignment with company initiatives, and executes an action plan to increase sales and profit•Develops business strategies and sets achievable goals and targets, implements sales incentives to help boost sales, and ensures the staff is held accountable for achieving set goals•Ensures store presentation and visual merchandising standards are maintained according to company directives, and applies strategies to deliver best results through merchandising and visual representation•Identifies and communicates regularly with division heads on product availability and market trends to maximize productivity•Assures optimum shrinkage results are met by enforcing security measures and maintaining consistent accuracy in inventory levels•Develops and leads a high performance team that drives sales and achieves comp store results and profitability through effective training, coaching and motivational activities•Consistently demonstrates accountability and leadership in managing the store and its employees, delegates accordingly and provides the staff with a professional work environment

Sawgrass Mills – A Simon Outlet

• Empower, develop, motivate, and work alongside team to drive results through delivering an elevated customer experience• Recruit, hire, and retain best in class talent• Deliver operational excellence in all store processes• Create foot traffic through community involvement• Demonstrate flexibility and ability to multitask in a fast-paced store environment• Drive Omni channel sales by utilizing all available tools and technology

Sawgrass Mills – A Simon Outlet

• Managed all aspects of store operation• Trained and developed staff in superior customer service while maintaining the highest accuracy of tallies• Monitored and implemented new directives for shrink reduction• Directed store team in the creation of an environment that consistently met and exceeded sales goals, while reducing operation costs• Established a hands-on manager workstyle, with strong expertise in team management• Ensured that employees recognized the importance of their contributions and demonstrated the appreciation for the value that they delivered to the store• Developed a reputation for leadership, excellent relationships with employees, and willingness to lead by example• Partnered with wholesale manager of Dillard’s and ULTA Beauty to train and develop sales team• Created and executed event strategies to generate new clientele and build brand awareness• Networked with peers and coordinated cross promotions to generate additional revenue• Assisted in management of Aventura Mall location as needed

Lincoln Road Mall

• Facilitated corporate strategy for employees to achieve company objectives in sales management• Coordinated and executed clientele events to ensure maximum exposure and success• Ensured employees updated clientele books to root out inefficiencies, incorrect procedures, and detrimental practices to turn around decreasing customer base• Increased repeat business 5% and improved customer satisfaction survey by 30%• Fostered 15% increase in customer loyalty by implementing interaction improvements

Coral Square – A Simon Mall

• Implemented directives for staff members to utilize to optimize sales numbers and ratios• Directed staff trainings and development to enhance customer service quality, leading to increased customer satisfaction and retention• Supervised and coordinated department set up and design, as well as maintained inventory of store products• Facilitated start up and turnaround management roles that assisted in the propulsion of sales in multiple stores• Achieved customer satisfaction district-wide, while simultaneously lowering shrink and staff turnover• Developed entry-level associate thru leadership positions and trained new store managers across the district