Account Management
Havas Ww (Formerly Euro Rscg, Formerly Mvbms,Formerly Dfm)
New York, Ny
Initiated and managed the development and completion of advertising campaigns for national clients, on-time and within budget which resulted in strengthening client/agency relations and increasing client billings. Project managed media and creative programs from inception to completion: Television, Radio, Print , OOH programs with multi-million dollar budgets.Spearheaded dual audience campaigns, targeted to consumer and the trade while ensuring the delivery of a consistent brand identitity and position.Project managed cross functional teams in the development of advertising in support of the introduction and relaunch of national brands.Accounts ranged from CPG, to B to B businesses with budgets up to $25MM. Client list:Stouffer's Lean Cuisine-Classic & Hearty Portion International Paper-Hammermill Brand , United HealthCare -W.A. Taylor & Co. Distilled Spirits: Courvoisier, Midori,Cockburn Port WineSunshine Biscuits Cracker & Cookies:Hi Ho, Cheez-It and HydroxA&W Beverages, Inc. A&W Root Beer , A&W Cream Soda and Squirt Soft Drinks