- Responsibile for RSL Queensland's commercial sustainability, including diversification of revenue.- Delivery and implementation of strategy to ensure ongoing market leadership of the Dream Home Art Union.- P&L accountability: Full accountability for a $200M+ P&L, with a sales and marketing budget in excess of $40m. - Effective Program Governance and Delivery: Portfolio Steering Group member governing the delivery of c. $10m in projects annually, Sponsor of the ‘Dream Home Art Union’ re-brand project, PSG member on the Capital Management Framework project.

• Delivery of sustainable growth: Delivered revenue growth of 112% over 5 years, equivalent to more than $110m in incremental revenue.• Business transformation: Sponsor of a 3-year $18m business transformation program that enabled the lottery to realise a new target operating model. Scope for the transformation included internalising capabilities and technologies that were previously outsourced, including a new website, marketing automation platform, data warehouse and operating system.- As part of 5 year strategy delivered new customer value proposition, helping to double the subscriber base.

This role has responsibility for development and delivery of TechnologyOne’s marketing strategies and campaigns and incorporated the management of a team of four marketing executives.

Manage CRM function for launch of amaysim, Australia’s new low-cost mobile service provider.

The purpose of this role was to develop and operationalise strategies and programmes that would improve the financial return of AAPT's consumer & SOHO customer bases.

Key to this role was the development and implementation of new products to enable AAPT to deliver on its acquisition strategy.

This role was newly created when cross-sell was recognised as key to AAPT achieving its aggressive bundled targets.

With a strong focus on churn prevention, this role had accountability for developing and implementing a mobile customer contact framework that was supported by churn data and customer research.

With the aim of driving a stronger commercial focus into ITV Digital's marketing function, this role was created to ensure the end-to-end profitability of its channels.

The purpose of this role was to reduce churn and grow the value of the pay TV customer base.

This role was accountable for the success of Nortel Network's marketing communications activity throughout Europe and the Middle East.

In partnership with sales, this role was responsible for the development of internet content, multimedia, direct marketing and trade exhibition stands.

This role had accountability for the development and delivery of in-store promotional campaigns to over 450 outlets.

The primary aim of this role was to reduce churn and grow revenue by developing targeted lifecycle communications to segments within Optus' 2m mobile customer base.

This role required the management of a portfolio of over 20 sponsorships int he areas of business, arts, sport and the community.

This role focused on the development and management of on-going and event based public relations programmes.