Tracey Cooke Email & Phone Number

Vevey, Ch

SVP Marketing & CommercializationHead of the Centre of Marketing ExcellenceLeading an awesome team across Media and Communication, In House Social and Content, eBusiness, Packaging, Consumer Experience, Insights and Analytics, and Product Commercialization.

Vevey, Ch

Leader of the Centre of Marketing Excellence team, including eBusiness and eCommerce, Consumer Insights & Strategy, Data Analytics, Consumer Engagement and Experience, Digital & Content Transformation, Consumer Engagement Centre, In-house Social and and Content Practice, Communication and Media planning, Packaging and Design, Agency Partnerships, Global Platforms and Tech JSPs (Google, Facebook, Snapchat) and Marketing Capability Building and Transformation. Member of the Nestle Business Executive Team.

Vevey, Ch

Leader of the Centre of Marketing Excellence team, including Consumer Insights & Strategy, Consumer Engagement and Experience, Digital & Content Transformation and Agency Partnerships.Member of the Nestle Business Executive Team

Vevey, Ch

Inspiring and enabling great consumer communication across all touch points; infusing creative and design thinking at every stage of brand building; leading packaging & graphic design, content and asset management for the organization; driving the Nestlé Brand vision; leading Nutrition Health and Wellness strategies and plans; leading Partner excellence and effectiveness

Toronto, Ontario, Ca

Senior creative, CX, strategic leadership and project management on key campaigns and initiatives – to activate and mobilize public engagement for a number of social issues/causes. Clients included The Canadian Cancer Society, Partners for Mental Health, The City of Toronto, PeaceFirst, Action ontarienne contre la violence faite aux femmes (AOcVF) & Ontario Coalition of Rape Crisis Centres (OCRCC), Canadian Hemophilia Society, Winners & HomeSense, and The David Suzuki Foundation.

Idea generation, integrated marketing, creative development, positioning, strategy & planning, copywriting, and consumer insight work for clients including Nestlé, Thompson Reuters, Diageo, GlaxoSmith-Kline and Pfizer.

Toronto, On, Ca

Became part of the newly created Maclaren McCann Creative Council, responsible for the creative leadership of the entire agency (along with other "discipline" creative directors).Creative Director for health & wellness division, TLM.Member of the MacLaren McCann Operations Committee. Provided creative & strategic leadership on Nestlé Canada brands, including Nescafé Rich, Taster's Choice, Coffee Mate, Nesquik, Nestlé Baby Cereal; Nestlé Canada & Nestlé US for brands like Nestlé Good Start, Boost, Nestlé Breakfast Essentials, Nestlé Corporate; a number of pharma clients including Astra Zeneca, Novartis, Graceway, Wyeth, and Abbott.

Hired, mentored and led a growing creative & design group. Key senior agency management member – determining new business growth & day-to-day operations . Intimately involved on most accounts, serving as a strategic & creative lead.

Promoted to ACD, and took on the majority of creative lead duties, including hiring new creative staff, new business development, and key strategic roles on majority of brands.

First full time creative hire, after the Creative Director. Worked hard to help build the agency – and was integral in pivotal new business wins, and shaping the creative culture – in it's infancy.

Hired initially as a Medical Copywriter, and made crossover to consumer and packaged goods after my CD gave me a test – a 30 sec spot. Clients included J&J, Janseen-Ortho, McNeil US, GSK, Pfizer, Roche, Ortho-Biotech, Weetabix, and Wyeth.

Hired initially as a Medical Copywriter to develop campaigns and collateral material for a number of pharmaceutical companies, including Janssen-Ortho, Pfizer, Astra Zeneca, Roche, BMS and Sanofi – working on a number of key Canadian launches including EPREX and Plavix.

Toronto, On, Ca

Worked as part of a multidisciplinary team that developed the "Living Earth" exhibit, featuring a real rainforest, landfill site and tropical/atlantic coastal oceanic ecosystems. Highlights include a Costa Rican research trip to the Monte Verde Cloud forest, animal husbandry at the Cincinnati Zoo and an appearance on Breakfast Television, with a collection of insects including Walking Sticks, Leaf Insects and flamboyant flower beetles.