Tracey Harris Email & Phone Number

Texas, United States

Dfw Metroplex

Create, supervise and implement brand solutions for clients of various industriesIncludes: brand and content strategy, logo development, graphic design, community management, brand standards and guidelines development, web design, advertising, marketing communications, and digital/social media engagementSales and marketing projects – digital marketing, brochures, advertising and community awareness, facility tour videos, photography, conference and presentation support, and premium materials

Dfw Metroplex

Created, planned, and managed multi-channel global marketing campaigns and workflows that included brand guidelines, marketing communication, and campaign framework that supported overall campaign promotion, execution, analysis, and brand awarenessGlobal Marketing Campaign budget management ($1M)Strategized and managed brand direction, media placement, contract negotiations, end-to-end creative process, and performance tracking for corporate Out of Home (OOH) advertising at key events (Microsoft Ignite, HPE Discover, Cisco Live, AWS re:Invent, Dreamforce, VeeamON)Global Out of Home Advertising budget management ($1.5M)Created and managed OOH Advertising and Digital Marketing Campaign Playbooks that included team training and mentorshipCross-team collaboration with internal and external teams to drive execution for successful pre-during-post event marketing promotions

Dfw Metroplex

Created, supervised, and implemented brand solutions for clients of various industries

Dallas, Tx

Created strategic brand direction, creative development, coordination and execution for an updated brand solution that included:CNS logo extensions - website inclusion, breadth, tagline, 30th and 35th anniversary, CNS Innovations, Presidents Award Club, Rapid ReferralCorporate-wide branding solutions - stationery, business cards, personalized e-signatures, PowerPoint templates, internal videos, website alignment, corporate collateral, and brand standard guidelineSales and marketing projects - brochures, advertising and community awareness, facility tour videos, photography, conference support, seminar and presentation support, premium materials, online and social media engagement Facility branding - image and design direction, bilingual signage, CNS HeART Gallery, vehicle branding, staff uniform standards and guidelinesLeadership included hiring, training and managing a Public Relations Specialist while managing projects within various work groups at CNS, all with the goal of elevating the CNS experience

Created brand standards and airport standards team to implement complete Southwest Airlines branded airport customer experience within 64 airportsSpearheaded teams from within company properties, facilities, and advertising departments, advertising and design agencies, and multiple airport management to maximize SWA marketing opportunities, update merchandising guidelines, and implement brand standardsDeveloped, supervised and implemented integrated marketing messages that included photo shoots, commercials, airport murals, promotional events, and large marketing and advertising campaignsCreated and implemented Southwest messages and overall positioning of brand efforts within SWA airports. Created and managed weekly content marketing/promotional calendar.Developed and implemented the annual integrated brand management/airport merchandising calendar and Airport Standards GuideLead agencies in creation of Southwest Airlines messages and overall positioning of brand efforts within the scope of the in-flight experience. Significantly reduced marketing costs by utilizing partnerships with Coke, Kraft, and Sea World allowing for an enhanced in-flight experience.