Tracey Drake Email & Phone Number

Norwich, England, United Kingdom

To help connect communities to drive out inequalities and secure opportunities for everyone in Norwich, and to bring visible, strategic leadership that convenes, challenges, disrupts and inspires local leaders whilst creating a robust, ambitious, and sustainable plan in partnership with the local community. Main Responsibilities / AccountabilitiesStakeholder engagement;Forming strategic relationships with senior representatives from business, local government, voluntary and community organisations, and industry bodies with the view of forming cross-sector partnerships.Rapidly develop a thorough understanding of the inequalities in Norwich from the perspective of all key stakeholders.Engage local businesses, local authorities, government departments, charities, Chambers of Commerce, and other potential providers to support and commit to invest (time, money, skills, knowledge) in driving lasting social change for Norwich. Engage stakeholders on key policy levers, such as Town Deals where relevant, working with the central BITC Place team to navigate.Business development;Identifying and securing financial support from business, local government, trusts, and foundations to enable action on priority issues and secure future sustainability of the project.

United Kingdom

Norwich, England, United Kingdom

East Anglia, England, United Kingdom

I have overseen the development of marketing strategies, communications plans and numerous board reports throughout my career. For instance, at Flagship Group I am responsible for our Internal Communication plan where we have some hard to reach staff, it is my responsibility to make sure we use the right tools to communicate with our different audiences. We continually learn and adapt our techniques to ensure all staff are engaged. My everyday skillset includes the ongoing management of internal and external stakeholders, agencies, budget management and staff development. I support my team when required with what the business needs, how we communicate to the right audience and what’s happening in the external environment. This gives me the opportunity to be involved and integrated with what the team are working on and ensures they are always adept at influencing and looking for solutions as to how our stakeholders use clear messaging, relevant channels and value for money to meet their needs.Owning and developing the Group Event management programme, making sure we get value for money, whilst raising our profile.

Bircham Newton

To co-ordinate the use of data, intelligence and insights and ensure they form the evidence base for developing communications and marketing strategy.Evaluating communications & marketing performance using benchmark data and best practice standards and methodologies.Managing customer and stakeholder data to ensure:An ongoing programme of data quality improvement and increasing e-access to customers. Ensuring corporate customer systems and customer data includes clear indications as to what will be sent, when, and what responses have resulted.To provide support in identifying and analysing marketing data through querying corporate systems, setting up and managing appropriate regular reports, dashboards and periodic deep dives into areas of interest to identify new ways to add value to our customer relationships.Liaison with the Skills Strategy research team to ensure that we are developing and managing an effective evidence base of customer insights for communications & marketing purposes.Use of GIS and mapping tools to enable us to gain geographical insights from customer dataUse of lifestyle profiling systems such as Mosaic, Claritas to ensure we manage our customer relationships effectively to meet objectives.Analyse data and research from a variety of sources to gain insights and add value to C&M strategy. Work with C&M staff to ensure all direct marketing responses are captured in appropriate corporate systems for future use.Provide data for management reports, including the corporate Management Performance Pack, and playback documentation to ensure C&M contribution to business results is recognised.

Norwich

I am responsible for managing RAC's partner marketing channel, across corporate conversions, affinities and business services. Which delivers for corporate conversions £5,416,670 revenue and affinity £2,286,593. I have end to end ownership for this channel including managing websites and key partner relationships, planning and re-forecasting of targets, budget management and ensuring partner marketing is integrated with all other acquisition channels. Key achievements include:Delivering partner marketing plan YOY resulting in a 20% stretch for each partner, seeing continuous growth and new channels being tested.Owning all costs and budgets aligned to each partner, providing regular budget and accrual analysis with future recommendations.Management of the RAC's key partners ensuring they are motivated and provided with clear partner plans for the upcoming year. Enabling the continual growth and development of RAC's partner channel. Developing strong relationships with key partners resulting in positive exposure for RAC. Recent partners include Tesco bank, eBay, The Camping and Caravanning Club and VWG group.Motivating and supporting the business and the partner marketing network to test new initiatives in a bid for growth and industry recognition.Ensuring RAC's partner marketing channel is integrated into the overall acquisition plans by working closely with other teams and media channel owners.Launch of the eBay bundle with new partner eBay offering eBay customers an exclusive offer for breakdown. This partnership is now opening up other opportunities for RAC and eBay.Creation of the 2011 affinity plans. Increasing unit plans by 20% based on corporate goals.

Working with Aviva and RAC marketing I oversaw the management of insight, econometrics and new initiatives into marketing plans and activity. I was responsible for managing the reporting requirements for key stakeholders including performance analysis, market insights and channel optimization. Key achievements include:Developing the marketing plans for Aviva and RAC marketing, continually monitoring performance and updating targets and deliverables in line with business requirements.Building close working relationships with Aviva and RAC marketing teams ensuring their support and buy in to the insight and recommendations provided for DR campaigns.Working closely with external agencies to manage the implementation and delivery of the Econometrics model to drive through new initiatives to continually grow, understand and build the marketing channels.Management of the reporting tool MI Fusion, providing monthly insight and analysis of MI to key stakeholders.Presenting recommendations to key stakeholders in Aviva and RAC for the launch of upcoming campaigns.Engagement of internal and external teams in order to deliver required MI e.g. media agencies, Brand Science, Aviva and RAC.

Working with the marketing managers I was responsible for the delivery of the marketing plans, performance packs and budget management. This saw me oversee all the marketing plan submissions for the whole of NUD marketing which included key insurance products, Car, home, travel and PA. Key achievements include:Producing a full suite of reports weekly and monthly for head and director of marketing including performance V's plan, reforecasting of plan targets and budget management enabling the exec a clear and actual view.Ensuring that marketing spend was achieved within budget by working with the NUD teams on submissions of weekly projections.Meeting with all key stakeholders in NUD on a regular basis to maintain good working relationship. Leading in the meeting's on reviewing their product media and next steps.

Working with large blue chip Insurance companies such as Aviva, Allianz & XL. I was responsible for working on the lead market accounts, management of the market ledgers, account month ends and statement reconciliation. Key achievements include:Building close working relationships with Aviva, Allianz and XL ensuring market accounts are updated and in budget.Managing the account on a day to day basis ensuring that all queries were quickly worked through and any issues resolved to the satisfaction of Aviva, Allianz and XL.Leading monthly meetings with each of the key stakeholders.Accounts Payable

Ba (Hons), Business & Marketing, 2.1

Acca, Qulified Chartered Accountant

Gcse - A'Levels

Level 3 Workplace Coaching Qualification, Workplace Coaching, Level 3